Engage With Your Followers
- Be sure to actively pin, this means you need to consistently pin.
- To show appreciation of your followers, be sure to follow them back. You can also repin your followers.
- For ideas for your blog and pins be sure to check your followers boards and pins.
- Ask questions related to the answers youve given in your blog.
Step : Get A Business Account And Enable Rich Pins
This step is vital to giving your account and your pins a better chance to thrive in a sea of existing and countless pins. Switching to a business account also allows you access to statistics and insights about your account that are going to be vital down the line.
The next part of this step is to confirm your website. In the first step, you were asked to insert your website into your profile details. While that shows up publicly on your account , Pinterest needs to know that you actually own the account for them to give you sensitive details about it.
The last part, but one of the most important ones, is to enable rich pins. To do so, you have to apply for them after you have confirmed your website. Pinterest usually approves everyone in a very timely manner .
WHY: Rich pins stand up in any Pinterest feed because it pulls the title from your blog post and showcases it in bold. As you can see above, I have rich pins enabled while the other 2 pins dont. As a consequence, only a small bio of their pin appears underneath.
Add A Destination Link
Your destination link is where the user will land when they click on your Pin.
If your Pin is about a blog, make sure you add the destination link to the blog.
If your Pin is about a product, make sure you add the destination link to the product.
Its important to make sure that you add the right link.
Double-check the link and click through and ensure it is right.
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Creating Your First Pin
Now that you have created a board, you are ready to start creating your first pin. Theres a difference in your original pin, and repinning or liking others’ content.
You can share a pin using different methods.
If you are visiting a website, you can share a pin of the images that are on that website if the website has integrated share buttons.
If you want to create a pin directly from the app, you can do so. Go to your profile, and tap the + located at the top of the screen to the right. Choose Pin from or Web.
By choosing , you can share photos from your photo library or take a photo right on the spot
By choosing Web, you are opted to write in a website URL and then redirected to that website. Once you are there, you can look around until you find an image worth pinning. To pin an image you see, tap on it, and you’ll be presented with options to share it.
Protect Your Brand Content
Pinterest is a visual platform, and eye-catching content attracts both customers and bad actors. Red Points brand protection software scans a wide range of websites and social media platforms, including Pinterest, looking for brand abuse like intellectual property theft and counterfeits. Check out our guide to brand protection on social media to learn more.
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Step : Create And Curate Your Boards
Now that your account is all set up, its time to start pinning! You can do so by creating as many boards as you want. I recommend starting with around 10 boards that are relevant to your account and your audience.
EXAMPLE: My blog is all about online marketing, blogging and social media so I created boards around those topics or other topics that my audience would be interested in. For example, I dont blog about interior design but I do have a Home Office Inspiration board because I know that people who read my blog do a lot of work from their home offices. I keep all other boards secret to keep my account clean and to make sure that people know why they are following me.
You can start by pinning at least 10-20 pins in each board and setting a cover image for each board.
Some people like to create their own cover boards and have them all look exactly the same and just add a text overlay with the name of the board, opting for a very branded account look. I went with a theme and a color scheme instead of that to keep my boards looking consistent.
PRO TIP: Your Pinterest account should represent you, our blog and what do you. Thats why its very important to choose boards that have a relevant topic to what you blog about. But more importantly, your account should lead people to your content. You can assure that happens by creating an anchor board .
Create Beautiful Pins To Boost Engagement
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:
Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
Use portrait shots: Because , taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.
Create Pins with multiple images: If youre skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.
Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link youre sharing, so youll want to keep the text on your Pin short and simple.
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Create A Profile That Captures Your Business
The focus of Pinterest as a site for content curationwhere people are constantly looking to find content they love and want to sharemakes it a place where a lot of new people are going to be exposed to your business.
Heres how it works:
- Youre a bakery and you pin a picture of a fresh batch of muffins.
- My friend, whos already a customer and follows your Muffins board, sees the picture LOVES IT! and repins it to her Muffin Madness board.
- I, a lover of muffins, but not currently a customer of yours, see the picture LOVE IT!, repin it to my MMMuffin board and click on your name to find out who you are
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Create Your First 3 Boards
Believe it or not, youre now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You dont want to tell people youre on Pinterest, until youre actually on Pinterest.
Here are three ideas you can use to get started
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when youre just starting off. Make sure to give your board a better name than Services and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If youre a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if youre a marketing company, that could be a board with infographics or pictures that link to blog postsanything that will showcase your expertise and get people involved.
A board thats just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Dont be afraid to think outside the box.
How To Create An Account
You can access Pinterest directly from your desktop by visiting . The desktop is the most convenient option when working on your marketing activities.
Theres also a Pinterest app. Its available both for IOS and Android. To download the app, simply visit the App Store respectively .
There are two types of accounts you can create. You can either create a regular account or a business account. Of course, which account you choose should reflect your purpose of use. If you are going to use the social media platform as a marketing source and a way to reach your target audience, creating a business account is a wise choice. If you are going to use to app for pure entertainment, creating a personal account is the most appropriate.
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Adding Pins To Your Board
Once you have created a board, you can add Pins to it. You can “pin” pictures to your board by clicking “add a pin” from any board page.
Pins can be added from the internet or uploaded from your device. Simply select the method of choice and locate the image or content. Add the description and then select “Pin it”
Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
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Tip : Create Beautiful Pin Templates
1. High-quality images
2. Eye-catching Pin designs
3. Consistent and niche-specific Pinning strategy
If youre not a graphic designer and dont want to spend hours agonizing over every little detail, use .
There are dozens to choose from, and you can easily swap out the colours and fonts to match your brands style guide.
Once you have a template you like, it takes less than 10-minutes to upload your pictures to Canva, change the text on the pin, export it, and schedule it on Plann.
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
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Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
Link A Business Account To Your Personal Account
For a professional presence on Pinterest, set up a Pinterest business account and get access to the site’s free marketing tools, such as . It’s easy to link your business profile to a personal Pinterest account and effortlessly switch between business and personal accounts.
Log on to your personal Pinterest account and select the down arrow next to your profile image.
Select Add another account.
Log in to your business account. If you don’t have one yet, see the steps below.
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Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
Get The Perfect Pin Dimensions
First, you want to make sure your image fits the 2:3 ratio or 600×900 pixels. This is the sweet spot!
Its important to note that super-long, vertical images no longer perform well on Pinterest, as the social platform may display these lower in your feed.
Away luggage uses the 2:3 ratio with most of their Pins:
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Install The Pin It Button And Just Start Pinging
When you`ve created some boards, the platform will send you to a page where you can install a bookmarklet named Pin it in your browser. Such button is installed in your browser`s bookmarks, so when you find images on a website that you want to pin, the only thing you should do is to click on the button. The app will open, and you will see a grid of thumbnails of all the images available on the website.
Step : Create And Set Up Your Account
Now all you have to do is insert your details such as: name, website and account description.
PRO TIP: Add keywords to your account. Instead of listing your name or your blog title as the account name, try following it up with a specific keyword. For example, my name is set up as Ana Blogging Tips & Growth Strategies For New Bloggers and I make sure to follow up with keywords such as blogging tips in my bio.
EXAMPLES: If youre a fashion blogger your name on Pinterest can be NAME Fashion Blogger & Style Guru. If you blog about dog training you can have your name set up as BLOG NAME Dog Training Tips and so on.
WHY: Not only does this help you get found and gives Pinterest a better idea of what youre all about so they can recommend your account and your boards to other people, but strangers who happen to come across your account dont have to spend hours determining what you pin about and if they should follow you. So you improve your chances of being found by the right people.
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How To Create A Business Account
To create a brand new business account:
To convert your personal account to a business account: If you have already created a regular account but want to convert it to a business account, you can do so very easily.
Connect Your Touch Points
Pinners are shoppers. In fact, . So let them know that your business is there by linking to your Pinterest account on your website. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. Youll also want to make sure youre inserting a link in your email newsletter with a strong call to action.
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