Thursday, September 29, 2022

How To Convert To Pinterest Business

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Pinterest: How to Convert Pinterest Personal Account to Business Account Easy Pinterest Tutorial

Social Media Examiner shares their step-by-step process on how to convert your personal account into a business account:

  • To convert your personal account to a business account, log into your Pinterest account and then visit the section. There, you will see a big red button to convert your existing personal account to a business account.
  • Next, you will enter additional details such as your contact name and business name, plus you have the ability to edit your About information and website.
  • Last but not least, you will have to agree to the new business terms of service agreement and privacy policy.

If you dont want to convert your existing personal account to a business account, you can . You will go through a similar process as converting, except you will be presented with the chance to choose a new username.

Use Social Media Best Practices

Additionally, you can focus on the following five best practices to boost engagement on Pinterest.

  • Encourage your followers to feature your brand in their content .
  • Provide your audience with an incentive such as a prize for choosing to follow and interact with you as well as create posts featuring your products and branding.
  • Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.
  • Ensure your content is helpful and useful for your audience members all content should have a purpose and/ or meaning.

Send A Newsletter To Nurture Leads For A New Business

The automations on the Pinterest side of her business allow Cara to build a new venture from scratch. She started Work Better Live Well to help entrepreneurs plan efficiently, create boundaries, and break free from endless busyness.

Cara is a lot more hands-on in Work Better Live Well. She sends a newsletter every Sunday with a quote, three tips to work better, and three tips to live well:

She grows this newsletter using a newsletter landing page, as well as a free ideal work week printable as an incentive for new subscribers.

Work Better Live Well is still in its early stages, and Cara gets to explore how she wants to grow it and promote itand keep using ConvertKit to hit her goals.

The best part is Cara now has a way to set everything up right from the start from incentive to newsletter subscriber. She can reap the rewards of every piece of content she creates because she has an automated system to attract an audience she can help and nurture them into loyal subscribers.

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Tip #: Dont Be Afraid To Sell

Now, if youve ever tried social selling before, you should know that it can be intimidating at first.

What if your audience doesnt like it? Or worse, what if they see you as a spammer or a company thats only interested in generating profit? Having such fears is understandable. However, if you do it right, social selling can work in your favor rather than against you.

After all, who doesnt want more business ethically?

Which of course depends on the product or service they are promoting.

The thing with other social networks like Facebook and Twitter is that promoting products directly is frowned upon by these companies because

they see their networks as a way to socialize.

before they make a buying decision.

Create A Pin From An Image You Found On The Web

Reasons why converting from Personal to Business account ...

Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.

When you find an image youd like to save as a Pin, click the browser button on your browsers toolbar. Or you can press the Pin button that pops up over the images when you hover over it.

Once you select the Pin button, a list of images from the website will appear. From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.

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Jump On The Hashtag Bandwagon

Pinterest recently changed its tune on hashtags, and hashtags are now popping up on feeds everywhere. Theyre a way to see what pins are the newest and most relevant now that we cant see re-pin counts.

If you want to be found by followers who fall into your target audience, nows the time to dive onto the hashtag bandwagon.

You can use relevant hashtags in your pin descriptions like these pinners have:

To use hashtags type # and then the keyword you want to use. Youll notice itll provide popular suggestions. Those will be the types of hashtags people will be plugging into the search bar so select them strategically.

Want to learn more? Check out our guide to .

The Information You Need

When creating your profile, keep your branding consistent with your site and other social media profiles. Match your username to your other usernames on sites like Facebook or if possible. You should also use the same logo for your profile picture as it will make your business easy to recognize.

If you need to update any information, click on Settings to edit your profile.

When youre editing your profile settings, youll see the option to add Featured Boards. These will show up above the rest of your boards, giving you a chance to highlight important content you want to point people to.

Featured Boards also help you create a more vibrant profile, though note that you wont be able to add featured boards until boards have been created, so you may need to circle back to this after youre up and running.

Once set up, your profile should look like this:

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Tip #: Focus On Content Types Proven To Work

Just the way it is important to link to relevant sources, its also important to post the right type of image so that you get the highest amount of traction from it.

So when youre offering a variety of different content to your followers and non-followers, you should try to use content that is proven to work.

Social media marketing has always crossed path with content marketing.

And one of the main components of a successful content marketing strategy is to educate your prospects/customers with informative content.

Many people these days dont like to wade through a long, detailed blog post theyd rather bookmark it for reference.

However, this doesnt change the fact that people want to be educated.

When you give away quality content in the form of bite-sized, easily digestible information.

Another plus point of creating such content is that it helps you gain backlinks from relevant sources and also encourages social shares.

Spread Inspirational Ideas

Regardless of the market your business is in, you can create relevant, inspiration content to motivate your target audience

and have them share your content with their own network.

For instance, if you are interior design firm, you could post eye-catching images that share decor ideas of different types.

Or if you are a business consultancy, you can post images with motivational quotes for entrepreneurs.

As long as you think out of the box, the skys the limit.

Pin Infographics

Reach Out To Potential Clients

Pinterest for Business Tutorial: How to Convert a Personal Pinterest Account to a Business Account

Reach out to current clients, prospective clients, friends, or family members. Direct message or email other business owners you know on Facebook or LinkedIn. Ask if they or anyone they know might be interested in using your new service.

Dont work for free. If someone wont pay you now, they likely wont pay you later.

But you can do it at a discounted rate until you really learn how to manage the account effectively and start seeing results. You can even introduce this concept as a beta service .

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Switch It Up: Collaborate Using Group Boards

To use group boards to your advantage, you can:

  • Create a board with other influencers or industry experts, hosting the board on your profile while they share their expertise. This works well with both niche influencers who reach members of your target audience, and broad-appeal influencers with large audiences.
  • Create a private board with individual customers, where you can share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.

What Types Of Content

  • Images with less than 30% whitespace or background performed better than all other pins.
  • Brand images without faces received 23% more repins than those with them.
  • You can include text on the image of a pin, especially to establish context, but it should be minimal and the color should contrast with the rest of the image.

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How To Get Your Pins Noticed

What your pin actually looks like will determine whether pinners notice it in their feed, and if they decide to see what youre all about.

There are established practices to follow to boost performance of your pins while there are exceptions to some of these rules, theyre good ones to stick to for the most part.

Get A Business Account

How to create (or convert to) a Pinterest Business Account ...

you can create a new business account.

you can either create a linked business account or convert your personal account into a business account.

you can create a new business account.

you can either create a linked business account or convert your personal account into a business account.

you can create a new business account.

you can either create a linked business account or convert your personal account into a business account.

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Follower Count And Community Growth Tools

Follower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.

  • PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.
  • Loop88 helps you to create shareable content theyve determined is ideal for Pinterest to help you attract your target audience and grow your following.
  • PinFollow gives you a detailed look at whos following your Pinterest account, who youre following back, who you follow that isnt following you back, and how your follower count is growing over time.

Drive Website Traffic And Boost Online Sales

For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.

These allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The networks widget builder helps you quickly customize, create, and add this feature to your site.

  • Add hashtags to your content.
  • Follow, engage, and interact with other accounts.
  • Use social media best practices.
  • Analyze your results.
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    Follow Engage And Interact With Other Accounts

    • Follow new accounts of users who state or show they have interests related to the work your business does and the content you post .
    • Re-Pin, Like, and comment on the content your followers and fans share.
    • Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.
    • Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved .

    Convert A Business Account To A Personal Account

    How to convert your Pinterest personal account to a business account.mp4

    View instructions for:

    Convert your standalone business account to a personal account if you do not want to use the account for business, do not need analytics tools or access to ads. You cannot convert a linked business account into a personal account.

    Follow the steps below to convert your business account to a personal account. If you have outstanding bills, youll need to pay them before you can convert your account.

    If you cannot complete these steps yourself, contact us.

  • Log into your
  • Select Settings
  • Select Account settings from the left-side navigation
  • Scroll down to Account changes and click Convert to personal account
  • Edit your name and click Convert account
  • Tap your profile picture in the bottom-right corner
  • Tap the nut icon in the top-right corner
  • Select Account settings
  • Tap Convert to personal account
  • Edit your name and tap Next
  • Tap Convert account
  • Tap your profile picture in the bottom-right corner
  • Tap the nut icon in the top-right corner
  • Select Account settings
  • Tap Convert to personal account
  • Edit your name and tap Next
  • Tap Convert account
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    Create A Regular Pinning Schedule With Later

    Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!

    Heres how to use the within the Later app:

  • Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
  • Crop your photo, enter your caption, and add a link.
  • Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
  • Choose Light Over Dark Images

    The colors in the images we choose are vital for engagement and the number of clicks. Social Media Examiner says, Research shows that lighter-colored images are consistently repinned more than darker images. Warm colors are also more likely to be repinned than images with predominantly blue tints, getting an average of twice as many pins.

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    Switch From Personal To Business

    Switching to a business account is REALLY simple. No seriously, you just have to click a button.

  • In the drop down click SWITCH TO BUSINESS ACCOUNT
  • DONE!
  • Make sure youre already signed into your personal account
  • Youll have to fill in the same info as above OR itll happening automatically
  • YEAH! Youve now officially got a Pinterest Business Account and youre one step closer to Pinterest SUCCESS!!

    Im so glad youve made the jump to a business account!

    Keep Your Audience In Mind

    How to Convert Pinterest to Business Account From Personal ...

    Be strategic about what you Pin! Before you start Pinning, youll need to define the keywords you want to rank for to ensure your Pins pop up for the right people. Pins are indexed on Google and searchable on Pinterest, so great keywords are key for posts on this platform.

  • Pick two to three keywords you want to rank for that are related to your business. If you are not sure what to use, try a free tool like Neil Patels Ubersuggest or a paid SEO resource like Moz. These resources break down the keyword density and its ranking competition.
  • Optimize your copy to infuse those additional keywords. Keep in mind not to keyword stuff as the algorithm is smart.
  • If you want more ideas on what is trending on Pinterest, make sure to check out for a list of their top 2020 trending searches.

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    Protect Your Brand Content

    Pinterest is a visual platform, and eye-catching content attracts both customers and bad actors. Red Points AI-based technology scans a wide range of websites and social media platforms, including Pinterest, looking for brand abuse like intellectual property theft and counterfeits. Check out our guide to brand protection on social media to learn more.

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    Appeals To Female Users

    It cant be denied that the majority of Pinterest users are females. According to girlpowermarketing, women account for 85% of all consumer purchases in the U.S. Being able to get the attention of women via Pinterest gives you the unique opportunity to reach out to a segment of the crowd who is most likely willing to spend. Whether youre running a food business, home décor, furniture, or any other type of business, being on Pinterest is a sound way to get more paying customers. But dont think that only women are on Pinterest. A growing number of the male population has taken a liking to use the platform over the last few years as well.

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