Sunday, January 22, 2023

How To Claim Your Etsy Shop On Pinterest

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Write A Compelling Description & A Strong Call To Action

How to CLAIM your ETSY account on Pinterest ðTurn ON Analytics! â¡ Pinterest EXPLAINED Ep. 16

For this purpose, I highly recommend you to take the time to craft a compelling description and ending it with a call to action.

We will be discussing keywords later in this post, so hold on to that thought. Just like SEO, marketing your Etsy store on Pinterest requires your time to look for the right keywords.

Note: I highly recommend you Pinterest confused me and it did this time as well. I knew I had to learn it and the cheapest resource I found online was this. It is a course by Carly Cbell where she teaches how to manually pin on Pinterest. Using these strategies she quickly scaled to 300k page views to her blog! is another fantastic resource because Megan Johnson the author updates this guide regularly, so your strategies are never outdated and once you make the purchase you get every future update for free.

Offer Special Birthday Discounts

Successful marketing lies in kindness and thoughtfulness so, dont be afraid to express them. You can create a birthday club that includes specific customers who will receive a special discount for their birthday. Besides, offering occasional discounts to existing customers is an excellent Etsy marketing strategy in general.

How To Create Pins For Your Etsy Store

Pinterests own best practices offers the following guidelines:

Use high-quality, vertical images that will stand out in peoples feeds. We recommend a 2:3 aspect ratio . Other ratios may cause your Pin to truncate, or may negatively impact performance.

Put your product or service front and center.

Add Text overlay to your pins Text overlay is the copy that goes on your Pin image to make it stand out.

Clear titles and descriptions help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

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The Biggest Etsy Mistakes Shop Owners Make

Last week we talked about the pros and cons of opening an Etsy shop. It is super easy to open a shop on Etsy. However, this can lead to one of the biggest Etsy mistakes I see shop owners make.

So what is this mistake?

You open an Etsy shop, publish new listings in it and then forget about it. You never market your listing or your Etsy shop again.

So often, we never do the marketing needed to run a business.

This is the reason why some people may say that they opened an Etsy shop but it didnt work and they got disillusioned. That could be you.

But if you look closely and think about it, you may realize that you opened an Etsy shop and left it there thinking if I build it, they will come.

That is a crucial Etsy mistake.

Writing A Product Description

3 Etsy Shop Must

Once we know these keywords sterling silver, products, jewelry, polymer clay, etsy, dragon flies, beautiful, art nouveau, pendants, chain, gold then you can match those to the words that describe your product and be relatively assured of matching up in search.

Pro Tip: While you should do links directly to your items, it sometimes makes sense to link to your categories so that you will still get the shop view, even if that specific item is sold or discontinued!

Additional Resource: How To Write Product Pin Descriptions for Etsy and Shopify

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Selling on Etsy is a challenging activity, especially if you are at the beginning of the journey. OrganicSoft can help you reach the highest rankings, promote Etsy shop, and get the best results in no time. We have implemented the most innovative digital marketing and SEO strategies that can impact your website traffic and rankings on Google or another search engine. For more information, visit our website , and experience the new perspective of the digital world.

Pin Directly From Your Etsy Shop

Install the on your browser to make this super easy. Even without the extension, Etsy still gives you the option to pin a listing on Pinterest just click save next to the Pinterest icon.

Pinning directly from Etsy is great. Its easy, already contains a description, is linked, and adds the pricing. Go through all the photos on the listing to create different pins linked to the same product!

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Pin To Your Most Relevant Board First

Never save your pin to a best of Etsy board as your first pin.

If you have a pin about bookmarks, pin to your Bookmarks board.

A pin about a Silver Necklace pin first to a Silver Necklace board. At the very least pin to a Necklaces board or a Silver Jewellry board. You need to reinforce the message of what your pin is about.

Obviously still some work to do with this one.

Create Good Quality Pins

Claim Etsy Account On Pinterest | Using Pinterest for Etsy | Pinterest Marketing Nancy Badillo

It is also equally important to ensure that you describe your products as accurately as possible, using the keywords that you have used to describe them in your Etsy shop.

One way to stay on top of your keyword game when describing or captioning pins is to observe how other users with similar products are doing so. This will ensure that your pins reach the relevant audience.

Also, ensure that your logo or shop name is located somewhere on your pin.

This makes it easier for potential customers to find you and it is also a great branding strategy.

If youre interested to know more about pinning and creating attractive pins for your Pinterest boards, check out this article that discusses .

Note- If you are super busy and have no time to read it, then just take that helped me get 10,000 new visitors a month to my website, within 3 months!

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Why Do You Need Lots Of Different Boards Covering Several Categories

Well, you want to be able to spread out your pins across several boards which are appropriate without annoying your followers. Not all of your pins are suitable for every board.

I dont just pin my pins to these boards, I pin other pins, repins, things I find on Etsy and yes, I do pin my direct competition also. This way I feel my pins just filter through, and it looks beautiful and refreshing.

Of course, I still have boards which I think my customers might be looking for such as DIY crafts, seasonal home ideas, flowers, plants, decor etc.

If you dont do this, you will eventually go mad just looking at your own stuff, and you want to be able to mirror what your customer is doing as well.

Well. the best way to drive traffic to your Etsy shop is to get a Website of your own.

So Now You Have Made A Pin What Should You Do With It

  • use the Plus sign and add a pin
  • drag your newly created pin onto it
  • Give your pin a title using keywords
  • now write an excellent keyword-rich description
  • Add a link to either your item or shop categories
  • Choose a board
  • Either publish immediately or at a later date

The reason I do this is to ensure I create repinnable pins which look more authentic than the preview images I use in my Etsy shop. This is for my shop, and your shop may target different audiences.

If you do anything just ensure that your pins are 2×3 in ratio, are not all the same and have great descriptions including keywords.

So for more clarity

  • Pins which you pin directly from your Etsy shop either using the pin button in the listing or from the media drop menu create a post option These pins are attributed to you and your account and your Etsy shop

Perhaps later this will happen but for now, its worth mentioning. So if you want pins with stats and your Profile image to be attributed to you only pin from your Etsy shop account.

If you are interested in opening an Etsy shop- click the image below to gain access to the free eBook on how to start selling printables on Etsy

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Provide A Detailed Product Description

Many people make mistakes when composing a product description. Some of them write poor info, while the others write nothing, which is even worse.A product description is as valuable as its picture, and the professionals use to say that you should describe a product as if you were describing it to a blind person thoughtfully and accurately. The thing is, nobody will actually pay attention to every detail of your description still, if the customer opens a dispute claiming that the product is not as described, you can defend yourself by showing a detailed list of product features and win the dispute.

Analyze Your Traffic Sources On Etsy

Shut The Front Door Doormat Funny Doormat New Home Gift ...

Look at your statistics. Where are your Etsy shop visitors and buyers are coming from?

As you look into your statistics, note the top places that are sending traffic to your Etsy shop and focus on optimizing those sources.

It always pays to work smarter. One way to get more out of your time and energy is to focus them on that one thing thats already working.

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Creating Your Pins With Canva For Free

Now that you have your boards in place its time to fill them up with your products.

If you are looking for a simple fast way to create Pinterest pins look no further than Canva. Canva is an easy-to-use platform for creating beautiful pins for Pinterest. Not only does Canva have a free version it also had loads of Pinterest templates preloaded and ready to use to make your products shine. With Pinterests easy to use drag and drop feature you can quickly create professional looking pins for your boards.

The best way to learn the Canva software is by doing. Install the free version of Canva and play around with the Pinterest templates. As soon as you open Canva you will find a search bar at the top. Type in and up pops some fantastic pins ready to be updated. You will find Canva is pretty easy with its drag and drop editing. Replace the photos in the pin with your product photography. Click on the text and retype whatever you think would fit your shop needs. Its that simple.

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Phew A Lot To Take In I Know

You dont get instant engagement in the way that you do on Instagram or Facebook but the huge benefit is that once you put the work in, your results last for months not just hours or days.

If you can crack the system youll soon start getting thousands of views to your pins, . Youll see clicks through to your products for months to come.

Sarah x

Embracing The Lifestyle Photo

HOW TO USE PINTEREST FOR YOUR ETSY SHOP â° HOW I USE PINTEREST FOR MY BUSINESS â° ETSY SHOP OWNER VLOG

Youve mastered the functional, classy product shot which stands out on Etsy a great way to ensure buyers have enough information to feel comfortable completing a purchase right away.

FlossyTots does a great job using their listing photos cover all the basics of their products.

But when it comes to Pinning your Etsy products to Pinterest, you need a different approach in order to stand out in a busy feed. You can do this by capturing the alluring lifestyle that your product promotes with your images and descriptions. When shoppers browse on Pinterest, they hold a picture in their head of the way they want a product to make them feel and how it will enhance their lives.

Your photo makes its mark when it inspires your audience.

Remember, youre not selling a product. Youre selling a piece of a bigger story in a customers mind. Capturing a piece of their ambitions or goals with that lifestyle photo can send them to your store lickety-split. In fact, lifestyle photos tend to be more engaging than a straight product shot.

Some of the top photos and promoted posts for a Safari Nursery come up with a picture of the entire nursery. Thats because sellers know that buyers want to see the full picture. They get that they are selling the experience of being in that room once its completed.

Aww, arent these rooms so cute, peaceful and pristine? If only that was the case once a little one moves in!

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By Step Guide To Creating A Pin

First you will need to use a graphic design program like Canva. .

Second, I recommend using templates for your pins. Canva does have templates but honestly, they are not that amazing.

Personally, I use the Pin templates from Carly Campbell and I have been using them for over a year now.

You can try them out for free, plus get a free tutorial video on using templates on Canva

Be Innovative And Add New Products To Your List

Dont forget to renew your product list from time to time by adding new items. Thats convenient for two reasons first, if your customers mark your store as favorite, your new products will appear on their homepages every time you add them to your list. Second, if your customers see that youre constantly upgrading your shop, theyll have more reasons to come back and buy something else from you. To sum up, by adding new pieces to your Etsy store, you open the door to free advertising to a targeted audience, which is significant progress in marketing on Etsy.

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Think Like A Search Engine Marketer

  • Brainstorm keywords and keyword phrases that your customers might search when looking for your products
  • Use auto-suggest to conduct simple keyword research. Simply start typing in the keywords you brainstormed to see what terms are suggested. Terms will be suggested that get searched regularly.
  • Look at the results for those searches, theyre your competition, craft more attractive Pins that better meet the search intent of those keywords.
  • Populate the data-pin-description of the images you share and your Pin descriptions with the keywords youre targeting. Its not as bad as it sounds heres how.

In Order To Advertise Your Products In The Best Way You Need To Develop Efficient Strategies No Matter If You’re Using Facebook Instagram Or Etsy Marketing Since The Competition Keeps Increasing You Need To Find Ways To Stand Out From The Crowd And Express Your Originality And This Article Will Show You How

Take Your Top Off Bottle Opener by TwistedGrit on Etsy ...

Nowadays, there are multiple different e-commerce platforms where you can sell your products. Still, you have more competitors than you think, and even though they sell more or less similar stuff as you do, they might have more customers than youve ever had. Why is that? Sometimes, successful sales are not a result of high-quality products only. More often, high-quality marketing strategies are the ones that do more than half of the job. This is especially important if you sell on Etsy. This platform has got more than 2 million users, so, no matter how remarkable your products are, they will bring you neither money nor customers if you dont fight for your place under the sun. No worries well lead you through the essence of Etsy, presenting you 11 proven strategies on how to promote Etsy shop in the best way.

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Collaborate With Brands For Cross

This can be a powerful way to get your products in front of new people.

If youve never done an Instagram giveaway, I have a free PDF that gives you the step-by-step instructions on how Ive done it. You can download it here: .

Its been one of the ways that Ive grown my Instagram account, so definitely an option for you to consider.

Add Your Profile Picture

Yes, add your profile picture. A picture of YOU.

I want to see our smiling face and so do potential customers. Buyers of handmade products, in particular, want to know that theyre buying from a person, not a nameless, faceless corporation. So, using your logo in this valuable real estate doesnt speak to your personality, your artistry and your talent. Instead, put a clear, smiling, headshot of yourself in your profile.

To do that, simply click on change picture and select your photo from your computer. For branding purposes, select the same image that you use for your Etsy shop profile picture and on social media platforms.

Heres how it will look on your page .

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