Top 5 Ways To Grow Your Network On Linkedin
is the most valuable professional tool on the market right now. It’s an easy way to find opportunities, make connections, and develop relationships that can lead to job opportunities or referrals. If you’re not getting as much value out of LinkedIn as you’d like, this article will help! Here are five ways to use LinkedIn more effectively:
Personalize Connection Requests
Personalize your connection requests. Theres no doubt that the most effective way to get someone to accept your request is by personalizing it using their name, or getting an introduction from someone they know. This can be done in two ways:
- Use their name in the beginning of your message.
- Ask for an introduction from a mutual contact .
Follow Up on In-Person Networking Opportunities
If you’ve ever had the opportunity to meet someone at an event like websummit, follow up with a thank you note, phone call, email or LinkedIn connection request. These small actions can go a long way in building your reputation as a business professional and help you stand out from other people vying for the same opportunities.
If there’s an organization that you’re interested in getting involved with but don’t know how to get started, ask them if they have any volunteer opportunities available. For example: “I’m looking for ways I could become more active in the XYZ community but I don’t know what types of roles are available.” This type of question opens doors and helps others see how valuable your skillset is!
What Is Linkedin Marketing
LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website. LinkedIn is an integral part of many successful marketing strategies today because of how effective it is in expanding professional networks.
When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few.
Regularly Write Your Own Posts On Linkedin Using Appropriate Hashtags
You have to do more than just have a profile on LinkedIn if you really want to benefit from the platform.
You need to participate.
You need to post updates.
When making these updates they will be shown to people who are in your network, so when you are first starting this can be a small number of people.
A great way to increase the visibility of your updates is to include relevant hashtags.
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Dont: Look For Something With Nothing To Give
A cornerstone of any good relationship, whether personal or professional, is mutual benefit. The priority as youre learning how to network on LinkedIn should not be solely focused on what you can gain from a particular connection. You must also consider what you can give.
How can you help them? How can you add value to their current situation? If you are an emerging leader or young professional, you may feel like you are not far along enough in your career to be of much help to seasoned professionals you hope to connect with. That isnt true.
You have perspective to offer, introductions to suggest, and helpful feedback to pass along. You can also give encouragement through actively engaging on posts and articles your connections write. Be sure that you prioritize being of value as much as you focus on receiving benefits through your networking efforts.
In fact, the more you focus on serving up value to others, the easier you may find networking altogether.
Network With Linkedin Influencers And Tag Them In Your Content
Use the same discretion with this tactic as you would any other social interaction. Tagging an influencer in your post is only okay after you’ve established a solid relationship with them, and the post is relevant.
Don’t ever spam influencers. Add value first by commenting on their posts or messaging them.
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Why Build A Smart Linkedin Network
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.
How To Build A Better Network On Linkedin
Principal at Fresh and Only Marketing
LinkedIn is all about networking, and even if you use LinkedIn primarily as a sales tool, you wont reach your full potential without first learning how to build a great network. Of course, youve already laid much of the groundwork in your day-to-day work lifeand you might be surprised how many potential connections you already have.
The Sales Prospecting Toolkits tip sheet on building a high-quality network can provide you with a basic rundown of LinkedIns network features, including degrees of connections and how to send a connection request. Here, well take a deeper look at some of that information, revealing how best practices can lead to a better, more useful network, along with warmer introductions to your prospects and leads.
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Use Saved Searches And Search Alerts In Linkedin Recruiter
If you use , you can use Saved Searches to save your search criteria if you’re marketing job opportunities via LinkedIn, this is a great addition to your tool belt.
With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage.
Contact And Connect With Other Linkedin Users
LinkedIn enables you to network with people and professional organizations in your industry. This is a great way to stay up to date with the latest developments, and to share information with others in your field.
You can invite anyone to connect , but they must have their own LinkedIn account to use the site.
LinkedIn saves the connections that you make to a list called My Network. When you make a new connection, you gain access not only to that person’s profile, but to their publicly available connections, too. These become your “second-degree connections.” This opens up even more networking opportunities , as you can then invite them to connect directly with you.
You can also introduce any two LinkedIn connections who haven’t yet connected to one another, but who might benefit from doing so.
The number of connections that you have affects your search ranking on LinkedIn. It’s a good idea to aim for at least 50 “first-degree” connections.
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How Do You Find These Linkedin Networking Suggestions
Begin on your LinkedIn dashboard. Click on the My Network button in the main menu.
Scroll down a little to locate the most useful recommendations.
This area presents a long collection of people you have a few things in common with. All users are categorized to make the selection for you easier.
For instance, my personal LinkedIn profile, combined with the connections I already have, recommends people in the writing and editing industry.
Utilize this section to link up with individuals and companies that share the same interests and business goals.
Several other categories of potential connections are highlighted. For example, I can see people who went to the same business school as me. Who knows? Youll probably stumble upon folks who you already know in real life!
We also like the module that recommends people you may have worked closely with. Use these to reconnect with past coworkers, employees, or even more people who are working in similar industries.
The list goes on and on, helping you decide on how to structure your online network. Whats more, each of these profiles have numbers on how many other connections you share with the recommendations.
That builds trust, and if anything, shows that youre not a spammer.
After deciding on who to contact, all you have to do is click on the Connect button below their profile picture.
Start Your Own Networking Group
One of the best ways to meet like-minded people is to establish your own networking group. You can use Meetup.com and EventBrite.com to create a series of events under a certain topic such as marketing, finance, or accounting. You can also become more connected by leading a group.
It’s important that both you and the other party gain something when networking. If you benefit more than the other person, he or she might feel the relationship is not worth their time.
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Know When To Use A Linkedin Profile Vs A Linkedin Page
LinkedIn Pages are able to be followed without sending a connection and waiting for approval. That means when a LinkedIn user shares your Page with their connections, those individuals will be able to follow your page and see your business’ content right away which has the potential for high engagement. LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn marketing. Pages are public and used primarily by businesses. Profiles are private and used by individuals. Each of them works with the LinkedIn algorithm, but you’ll have different tools that you can leverage to grow your audience.
LinkedIn Profiles can be followed as well, but what makes them unique is the ability to have one-on-one, private conversations with connections who request to join your network. If you’re a consultant, work in direct sales, or prefer to take an individualized approach to your business, you’ll want to have a LinkedIn Profile to capitalize on this feature.
Both of these LinkedIn entities can work in tandem to create the ultimate marketing workflow. For example, you can list yourself as an employee of your business by listing your business’ LinkedIn Page as your employer on your personal Profile. That way, when a visitor lands on your Profile, they’ll see your Page, too.
Personalise Your Connection Requests
The point above leads us nicely into how you should approach your invitations to connect with people. If you know them but theres a chance they might not remember you, include a note in your request to connect giving them a little context about how you met.
If you dont know them, explain why youd like to connect, tell them what you have in common or what you like about their posts, it shows youre a real person seeking genuine connection on the platform.
Dont be afraid to reach out, LinkedIn is generally a friendly place and its all about building networks and connections that could lead to multiple possibilities.
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Keep Your Publishing Schedule Consistent
Known as the platform for having one of the longest content lifespans, LinkedIn is a platform that doesn’t need a ’round-the-clock publishing schedule. What it does need is a consistent one.
Whether you publish every day, every other day, or even once a week, your network will come to expect your content regularly which builds trust. Choose a schedule that makes sense for your business and stick to it for a month. See what days and times are yielding the best engagement and make those part of your publishing schedule.
Below, we’ll cover some effective ways to use the LinkedIn platform. These tips can be tailored to your needs whether you have a , business page, or both no matter your industry or size. However, you’ll notice some of the points we’re going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent.
Understand What You Can Offer To Your Audience & Find Competitive Advantage
Once you find what solution you can offer to other users questions, needs, or pains, youll be able to find your competitive advantage as a professional on LinkedIn.
Therefore, one leads to the other: by understanding how you can solve your target audiences problem, you will be able to define what type of content to generate.
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Determine With Whom You Should Be Trying To Connect
If you do some reading about LinkedIn marketing on other sites, youll find that there are two general opinions.
First, you can reject anyone you dont know or who doesnt work in your industry in some form. The idea behind this is to keep your network as high quality as possible.
But unlike on other social networks, you dont get penalized by having a large number of people in your network. So, even if you have a large network of low quality connections, it shouldnt harm your results.
The second approach is to grow your network to include as many people as possible. This means that you accept invitations to connect from everyone and actively look to add more people to your network.
Heres why I like the secondthe bigger the betterapproach:
Other than simply being more open to connecting with people you dont know well yet, you can implement this strategy with just a few simple steps.
Some of these will be from spammers.
In particular, fake profiles usually:
Search For People You Know
Initially, it is a good idea to connect to your email contact list so that LinkedIn can match the profiles and present them to you. This will quickly build your initial network. To do this, select “Add Contacts” under the “My Network” menu.
As your network expands, periodically spend time searching through the module “People You May Know”. This module identifies individuals who went to the same University or worked at the same employer. It also recommends individuals who are connected to a number of your connections.
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Invite Other People In Your Network To Connect After Finding Them On An Advanced Search
This is the most popular way method of how to get more connections on LinkedIn when you want to scale your network growth quickly. It is also the way that most work.
The value of LinkedIn is that there is no other site for professionals where you can absolutely pinpoint and contact a person in a certain industry with a certain company and title.
If you are in sales , LinkedIn is like a heaven-sent gift.
That being said, you will get kicked out of LinkedIn if you do not respect the wishes of others that do not want to be bothered by invites, which they will report back as spam .
Many CEOs that I have met have commented that they saw LinkedIn as merely a way of getting back in touch with old colleagues. However, the people you find in your concentrated search that you absolutely would like to contact but are not part of any common group or show any preference to open networking and have few if any mutual connections are the most difficult yet sometimes the most valuable people to be in contact with.
Before inviting these people, I suggest that you send them an InMail, or if they have an email address listed somewhere in their profile, first send them an email indicating why you would like to connect with them. If they have a paid LinkedIn account, you might be able to .
Now lets look at the passive ways in which we can attract inbound to get more connections.
Leverage Your Alumni Network
This could be a sub-point of the previous point, but I wanted to stress it as Ive seen it fly under the radar for too many people.
While it can definitely vary depending on the size of the school that you went to, if possible, leverage your universitys/colleges alumni network on LinkedIn.
This is another filter offered in the search bar on LinkedIn, and it can prove to be vital.
In addition to sharing similar career interests with a complete stranger, if you both went to the same school, thats already a valuable connection and a great way to break the ice .
Who doesnt love to reminisce a little about their experience at university/college?
Even if you dont/didnt particularly like your school, alumni networks are quite strong in general, and older alumni enjoy giving back and helping younger alumni, especially when they share similar interests and experiences. So connect with your fellow alumni!
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Engage With Existing Connections
Engaging with current connections puts your profile directly in front of their networks, and all it takes is a like or comment on their posts. A simple Great thoughts or Thanks for sharing can help expand your reach and, quite honestly, its the considerate thing to do when someones thoughts or content resonate with you.
Share Content Through Linkedin’s Publishing Platform
Good news! You no longer have to be a LinkedIn influencer to publish new articles on LinkedIn. Publishing is available to all users on the platform. Experiment with how this feature can support your marketing goals by creating content and promoting it on your business’ LinkedIn page.
For example, you might experiment with syndicating content from your blog to LinkedIn this way, you can promote subscriptions to your blog via LinkedIn.
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