Use Photos To Pique Your Audience’s Interest And Get Them To Read All About Your Company Or Subject Matter Expertise
I’m shameless. I used this of a cute puppy and baby snoozing next to each other to get you to open my story. It worked. I mean, look at these cuties.
My husband — a fellow journalist turned communications professional — told me I am “preaching deception.” Whatever. My point: If you want people to read your story, your blog post, your article, add a photo.
Lately I’ve come across several articles on LinkedIn by subject-matter experts who I know are super smart in their fields, but they didn’t include a photo with their stories. Or, they didn’t include the right photo or a photo that fits properly. Here’s a how to use photos to make your articles pop.
Ways To Use Your Linkedin Background Photo
Solidify your brand
Choose a background photo with your companys colors or logo to help people build a connection between you and your brand.
If you arent graphically talented, why not use a stock photo of your companys home city? If youre building a brand, use the background photo to help.
Stand out from the crowd
If youre creative, go ahead and create a custom background that shows off your skills. Include a favorite quote that motivates you or even your email address in a clear font to help clients contact you quickly.
Background photos can also be a quick, visual way of giving people a glimpse into your passions and hobbies. For example, Im a writer and I love to read, so I chose a background that relates to both.
Keep things cohesive
Not about colorful profiles? Thats fine! Find a simple photo that speaks to your image. You can also choose no photo at all which will make your background photo the LinkedIn default background:
Not that your LinkedIn profile looks great, try running it through Jobscans tool to see how the content stacks up!
Update Your Linkedin Profile Picture On The Web
Changing your LinkedIn profile picture on the web app is easy and can be done in just a few clicks. You should note that you can change your profile picture an unlimited number of times, so don’t worry about changing to a new profile picture that you don’t intend to use long-term.
To change your LinkedIn profile picture:
Now is the perfect time to from other users and start establishing yourself as a person worth following.
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Dress For The Job You Want
If you work in an office setting, avoid using your wedding photo for your LinkedIn profile picture. The goal is to dress in an outfit you’d typically wear to work. If you’re searching for a new job, consider the companies you’ve added to your list of ideal employers and select your outfit based on the company culture of those organizations. For instance, if you find that you’re gravitating toward tech startups, you’d likely opt for an outfit that’s a bit more casual than what you’d select if you were targeting traditional financial institutions.
Related: How to Dress for the Job You Want
How The Photo Creator Works
Our photo maker is very simple and adjusts almost all photographs right away to be appropriate for the LinkedIn social network. Just open the Passport Photo Online website and follow the LinkedIn photo tips on how to take a good LinkedIn profile photo.
Follow the 3 steps below to know how our Linkedin photo tool works:
You dont need a professional photographer to take your professional LinkedIn photo – you can do it yourself today and get ready to land jobs with your dream employers!
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How To Add A Photo And A Link On Linkedin
- 19th Dec 2017
I received this question today from a client: Can you please explain how to add a photo and a link on LinkedIn.
This is frequently an issue because once you add a link, a preview image is generated, precluding your ability to add your own image. Below are two different ways to add a photo and a link on LinkedIn:
Add the image FIRST, then add the link
1: Log into LinkedIn and/or click on the HOME icon.
2: Click on the camera icon
3: Upload your image. You will then see it in the window.
4: Add any text and your LINK in the text area of the block.
5: Click the POST button and it will go live. Below is a screenshot of the post, in my news stream. Note that LinkedIn automatically SHORTENED the link.
The screenshots above are from my PC but the steps are similar for your phone and most mobile devices . Below are screenshots from my android phone.
From your LinkedIn HOME screen, click on the pen icon to initiate a post
NOTE that on your phone, you have the option of TAKING A PHOTO or using one from your gallery. The rest of the steps are similar to those outlined above.
Another option is to add the link, delete the preview image, then add your image.
1: Log into LinkedIn and/or click on the HOME icon.
2: Type in your message and add your link in the text area of the block.
3: If you would like to use a DIFFERENT image, click on the X in the upper right hand corner to delete the preview image.
How To Add Photos To Linkedin
Lets start building your profile by adding a photo to it. To begin, simply click the Add a Photo button.
In the window that pops up, browse through your saved images. This will open an explorer window where you can look through your computer files for a photo of yourself that you want to use on LinkedIn. Make sure its a nice photo of yourself that makes you look professional. Click it to select it, and then click Open.
Crop: Click and drag your photo, straighten it, or zoom in. The white circle shows how your profile image will appear on the website and in the app, in most cases.
Filter: You can choose from the circles offered to add a filter to your photo.
Adjust: Here, you can adjust the brightness, contrast, saturation, and vignette or your photo.
Visibility: Click this option to choose who can view your profile picture. Choose from your connections, your network, all of LinkedIn, or the public. By default, Public will be selected.
When youre finished, make sure you click the blue Apply button to save your changes. At any time, you can also click Change Photo to select and work with a new image.
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How To Change Linkedin Background Images
As you browse all social platforms you notice the presence of large images. What catches your eye? What can you learn from those brands who consistently use images?Adding your own custom cover photo to LinkedIn , hover over the center of the background area until you see the shaded area, Add Image or Edit Background
Premium accounts will have access to a variety of templates they can upload. I recommend a custom image that is representative of your personal or company brand.
How To Take And Choose A Professional Photo For Linkedin
Your photo is an essential part of your profile on LinkedIn. Just like when you go to a job interview, the first impression you give a professional connection or a recruiter on LinkedIn matters the most. Along with your employment history and other credentials, your LinkedIn profile photo markets you as a strong prospective employee or a solid networking connection.
Why does having a professional photo on your matter so much? There are a number of reasons. For instance, when you meet a LinkedIn contact in person for the first time, they will be able to recognize you because of your photo. And, when you to connect with someone you already know, they will feel comfortable accepting the invitation because they recognize your face.
A photograph humanizes your profile and makes you appear more approachable. Uploading a quality photo to your LinkedIn profile will help you make the right impression and maximize the number of people who view your profile.
When you’re reaching out to new connections, some people won’t even connect with someone who doesn’t have a profile picture. Not having a professional photo could be a reason why your invitations are being ignored.
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Sharing Photos & Videos On Linkedin
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As the old English adage goes a picture is worth a thousand words (even though this has been plagiarized and paraphrased many times.
According to research from Hubspot, visual images are 32% of the most important form of content by marketers and mobile viewing of video has increased by 10 million viewing minutes daily rate in the past two years. There are a lot of other astounding 2020 statistics in that Hubspot article, so check it out!
Also note that 80% of mobile consumption is by video, according to Erik Qualman, author of Socialnomics.
On LinkedIn, you can share anywhere between 1 to 9 images in a post and you can also add a caption in the text box. You just need to click on the camera icon from your home page to do so.
For video sharing, click on the video icon. Native videos will probably have a better reach than links from Youtube because you are keeping your audience on the LinkedIn platform longer. LinkedIn likes that!
Note the following photo file requirements:
- The upload is limited to 5 MB
- Images should be at least 552 W by 276 H in pixels
- The ratio for the frame can be 3:1 to 2:3 and if its bigger, it will be cropped
- Note that you cannot resize uploaded images and have to do that beforehand.
- If the images are small and low resolution, they may appear as low quality.
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Tips For Creating A Powerful And Professional Linkedin Video
Do your videos seem less than professional and underperform in the engagement arena? Maybe you havent even garnered the courage to share a video of yourself on LinkedIn yet. Whatever the case may be, youve come to the right place to learn how to create a powerful and professional LinkedIn video!
In the short clip below, Vengresos LinkedIn Expert, Viveka von Rosen, offers five tips to improve your recording and publishing process. Discover how to make your video more powerful by watching the video or continuing to read.
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Use Your Companys Logos
Your brand is what makes you stand out among competitors. It also helps customers understand the area your company specializes in. By adding your logo to the LinkedIn cover, you can increase the trust in your business. If you do not know how to use graphic design software, try such a beginner-friendly Canva photo editor.
How To Edit Your Background Photo
LinkedIn doesnt give us a lot of editing tools likes Instagram. But, you can make some changes to the image before saving it.
First, youll want to drag your photo so that the most interesting part appears within the 3 X 3 box. You can do this on your phone with your finger, or your computer with your mouse or trackpad.
Next, you can use the Zoom and Straighten to properly adjust your photo within the box. Simply grab the sliders and drag them left or right until youve perfected the position of your photo.
Lastly, you can use the Crop, Filter, and Adjust options to perfect your photo. Cropping lets you cut out unwanted portions of your image, while filters can change the overall appearance of them. If you choose the Adjust option you can change the brightness and contrast among other things.
If you want to do more editing than LinkedIn allows its a good idea to use third-party software. An app like Snapseed is perfect for optimizing your photo. But keep in mind that youll need to download the image in the proper size and format to use it on LinkedIn.
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Why Is It Important To Upload The Right Linkedin Photo
We humans have the tendency to judge others very quickly by looks, and this also applies to professional social media platforms, such as LinkedIn. Not just recruiters, but all of us, consciously or subconsciously, read the personality features and characteristics using the sense of sight. This is why it is crucial to not only have a LinkedIn profile picture, but to have one that will make others associate you with only positive qualities, such as attention to detail or confidence.
The profile picture is like a showcase for hiring managers, so you have to pay a lot of attention to make it a good one. Otherwise, a recruiter who views hundreds of job seekers profiles daily may draw an unfavorable conclusion.
How To Set A Linkedin Background Photo
CassandraRead moreOctober 19, 2021
LinkedIn is a social media networking site designed to connect professionals around the globe. It is for this reason that its so important to make your profile presentable and engaging. Fortunately, the platform offers a lot of personalization and customization options.
Your LinkedIn profile is where you can showcase your abilities, previous work experience, interests, etc. Other people will use that information to get to know you a bit better. One of the first things other users will notice is your background photo. You can use it to make a statement, showcase something youre passionate about, or use one of LinkedIns stock photos.
This article will provide you with an easy-to-follow guide so that you can set your LinkedIn background photo without any problems.
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Company Pages On Linkedin
If you dont have a company page on .
Posting content to your LinkedIn company page is the same as on a personal page you still have 3,000 characters available, and you can also post video and images.
Take the time to get creative with your company page and understand your primary goals for your page.
On LinkedIn particularly, some business use their page primarily for talent acquisition and hiring, rather than marketing.
Know Where To Look For Photos
Hopefully you know that you can’t use just any photo. It has to be free of copyrights. That means you either took the photo yourself or you found an image on a royalty-free photo site like Pexels.com, Pixabay.com or Unsplash.com, which offer thousands of free photos. I regularly use all three of these sites to find images for clients.
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How To Upload A Linkedin Background Photo Web Browser
Uploading and editing your background photo is pretty easy on a computer. All you need to do is follow these steps:
Now, when someone visits your LinkedIn profile they will see your background image along with other key details about you.
Linkedin Profile Picture Size
For best results, LinkedIn suggests using a photo that is 400 x 400 pixels or larger. Make sure the focus is on your face and wear clothing that you would wear to work. For example, if you wear a suit to work, you should be wearing a suit in your photo. If you work at a laid-back tech company, you can be more casual, but keep it clean and professional. When in doubt, a plain, black shirt works well.
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How To Arrange Images In Linkedin After Uploading To Its Experience Section
As explained here we can upload images to the Experience section of profile. But after the images are loaded , if you want to rearrange/order them in certain order how would you do that?
For example if you upload three images as follows Img1, Img2, Img3, LinkedIn will display them as Img3, Img2, Img1. I could not find a way to re-arrange the order except deleting all the images first and reload them in certain order but that process is cumbersome for a larger number of images as it requires you to re-enter title and description of each image.
Select A Current Photo Of You
It may sound obvious, but your LinkedIn profile photo should be a picture of you and only you. Your dog or your children may be adorable, but your LinkedIn profile picture is not the right place to show them off. Also, avoid using a group picture where the viewer would have to guess which person is you. Using a photo where you’ve tried to crop out the other folks in the image isn’t good either. Chances are, you’ll end up either cropping off too much of your own image or leaving in an arm or another body part of another person. The end result is an unprofessional photo that should not represent you to a network of potential connections.
In addition, make sure your LinkedIn profile photo is up-to-date and reflects how you typically look think hairstyle, glasses, makeup, etc. on a regular basis. While you may love that photo of you from your cousin’s wedding 8 years ago, chances are you don’t look exactly the same anymore. There’s nothing worse than setting hiring managers up with false expectations because of an outdated LinkedIn profile picture and then showing up for the interview looking completely different.
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