The Ultimate Guide To Using Instagram Hashtags To Grow Your Followers
The idea of using hashtags to grow your followers on Instagram seems to lead to one of two polarizing views. You either love to spread hashtags throughout all of your posts, or you hate using them, avoiding them like the plague. The fact remains, though, that hashtags generally help you widen the spread of your posts. Simply Measured found that posts with at least one hashtagaverage 12.6% more engagement than those without.
Instagram is tailor-made for hashtag usage. In fact, hashtags are arguably Instagrams primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers frequently use most of their allowance of 30 hashtags in each post.
But just because you can use 30 hashtags in a post does not mean that you should. There is no value in using irrelevant hashtags just to make up a hashtag quota. The key to Instagram hashtag usage is to include plenty of relevant hashtags that will help your fellow Instagrammers. If you use unrelated hashtags, you are spamming the system and placing yourself in danger of receiving an Instagram shadowban.
Common Errors When Using Hashtags On Instagram
Although there are accounts that seem to have been famous all the time, as time passes, they gain more followers and interactions in each publication, but it wasn´t always so. Many of these probably made several mistakes before finding the right strategy.
Here we share some errors;when using;hashtags on Instagram.
Find The Best Hashtags For You
There are several ways to find the best hashtags for you. The first and easiest is to look at the influencers and accounts you already follow and note which hashtags theyre already using. Another way is to begin brainstorming various ones and type them into the Instagram search bar. As you type, related hashtags also show up.
In the example above, #coffee is such a popular hashtag that using it might result in more spam comments than you want. Instead, scroll further down the results to find more niche ones that are targeted and relevant to your audience.
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Why Use Instagram Hashtags
Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they dont follow you .
Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.
Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.
A large number of posts may mean lots of people follow that hashtag, but it also means theres a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
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How To Copy Hashtags From Instagram Posts
If youre looking to use this method, heres how to copy hashtags from Instagram posts and paste them into your notes.
Important note: you cant select and copy hashtag lists in the Instagram mobile app. Tapping and holding down a hashtag in the app will only show you a preview of that specific hashtag.
You arent able to copy and paste hashtags from the Instagram mobile app.Pressing a hashtag to try to select will instead show you a preview of that hashtag.
However, you can highlight, copy and paste captions and hashtags in your desktop Instagram browser!
Once youve copied your hashtag list from Instagram, you can paste the selected text in your Notes app
The Ultimate Guide To Instagram Hashtags In 2021
Instagram hashtags are still an effective way to get more eyes on your Instagram posts in 2021.
A post with at least one Instagram hashtag averages12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!
This ultimate guide to Instagram hashtags will help you understand everything you need to know about using hashtags to get more followers, improve your engagement rate, and build a community around your business.
Ready to learn how to use Instagram hashtags strategically? We bet you are!
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Start Using Instagram Hashtags Today
Instagram hashtags do a lot of good for brand awareness and discoverability. But because every brand is unique, there isnt a one-size-fits-all protocol when it comes to using Instagram hashtags.
The best way to get the most from them is just to start and see what works best. Take a look at the examples we included throughout this post and take some inspiration from those brands.
The bottom line: What works for others when it comes to Instagram hashtags might not work for you. Experimenting, tracking performance, and revising as needed will help you get the most from these helpful tags.
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Use A Mix Of Popular And Longtail Hashtags
Using popular hashtags can help you get a small burst of likes right after posting. However, your posts will quickly get lost in a sea of other content posted with the same hashtag.
Thatâs why itâs a good idea to use a mix of both popular and niche or longtail hashtags. The longtail or niche hashtags may have less people following, but they often have the most dedicated audiences, and with less content being posted, youâll be visible longer.
Curious about how popular a hashtag is? As you start typing a hashtag, autofill results will appear. Beneath each potential hashtag youâll see a number and that number indicates the number of people that have posted with that hashtag. The bigger the number, the more popular the hashtag.
Track The Success Of Your Instagram Hashtags
As we referred to in4 Benefits of an Instagram Business Profile, operating a business profile gives you access to Instagram Insights. This gives serious Instagram users access to analytics and performance statistics far above what they provide to the average Instagrammer.
One useful feature of Instagram Insights is the ability to analyze the effectiveness of the hashtags you use. You can see how successful your hashtags have been at bringing you more views and impressions of your posts.
To see this information, open a post and tap on the view Insights link beneath it. Amongst the data that Instagram Insights provides is the impression for the post, split up by source. This includes Impressions from Hashtags.
While this doesnt tell you the performance of specific hashtags, it does give you a guide to the effectiveness of the overall group of hashtags you used on the post.
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What Are Instagram Hashtags
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol . They are used to categorize content and make it more discoverable.
Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
How To Hide Instagram Hashtags In A Comment:
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Ironic Or Commentary Hashtags
These take a little more humor and are not often used by brands. Ironic or commentary hashtags are tied to the caption and usually at the end of it. These hashtags are not added to be searched on or to promote anything. Theyre tongue-in-cheek or sarcastic in nature. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor.
Why Instagram Captions Are Important
has always been known for being a very visually engaged social media. Photos have a great protagonist and lately, so do reels. In fact, the head of Instagram has made clear theyre no longer a photo-sharing app, instead, they aim to embrace video more broadly.
With all that in mind, you might think, who cares about captions? You might just write something at the moment and dont give it a second thought. However, this is a major mistake. Captions offer an opportunity to provide context to your post and, most importantly, engage users.
Before jumping right into examples, lets see some things you need to consider to make the best out of these ideas:
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How And When Does It Help To Tag Your Posts
Hashtags are ideal to discover content and new accounts to follow.
A good hashtag or a good combination can expose your brand so it can reach a larger, more specific audience. Meaning, an audience that becomes potential clients.
The more popular your Instagram account is, the more opportunities you have in obtaining more followers, have more likes and increase interaction with interested parties.
That is why we can say that the biggest benefits of using Hashtags on Instagram;are:
- Connect with clients You can publish a new product image and know the opinions of your clients with the help of a hashtag. Users find your product faster and can give you criticisms that can help you. You can also create a contest based on a tag or hashtag and attract new followers.
- Reach a new audience; One way that users find new attractive information is through a hashtag. Using hashtags related to your product increases the audience so they can find your publications through a search on this network.
- Learn what your followers like Many users share images of your business because they can tag where they are at a particular moment. As we see what they share, we learn about their likes and dislikes.
- Generate Sales; Taking good photographs of your products is easy on a visual platform such as Instagram. A report of the Shopify platform;found that on average, the price of a referred sale on Instagram is $65, while Facebook is $55 and Twitter is $46.
Ways To Optimize Your Instagram Hashtags
Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing.
A great Instagram hashtag strategy doesnt just reach more people it reaches the right people for your business. Here are 8 tips for optimizing your Instagram hashtags to reach your target market and grow your engagement:
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Check Out The Competition
You dont necessarily want to model your competitions strategy too closely, but taking a look at the hashtags they use can give you some good clues about whats working for others in your industry.
Maybe youll discover new hashtags to add to your repertoire. Or you could decide you dont want to compete for the same eyeballs, in which case you can search for alternative hashtags to use.
Captions For The Holidays
13. Celebrate Womans day by being sassy. Whats a queen without her king? Historically speaking, more powerful.
14. Celebrate Christmas with a twist: Dear Santa, lets not talk about this. Or maybe One little candle can light up an entire room. Or set it on fire. This Christmas, be careful with your candles.
15. Remember Valentines Day! The ideas to celebrate it are endless, head to this post where we shared some of the best ones.
16. Some holidays are more important than others depending on your niche. Find a holiday thats closely related to what you do and make a post about it. For example, if you make food, celebrate Word Potato Chip Day. What better way to honor this day than getting some chips?
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How To Use Instagram Hashtags
Using Instagram hashtags is simple, but you want to be strategic about it. Because hashtags are a discovery tool, its best to use them frequently but in a way that makes sense for your brand.
Before you start adding hashtags to your posts, do some research beforehand to see what hashtags might work best for your brand, depending on your industry and whats trending.
A few questions to consider when researching hashtags include:
- Which hashtags are your audience using or following?
- Which hashtags resonate or relate to your brand the best?
- Which hashtags will help your brand get in front of the right audience?
Before we discuss ways you can research hashtags, lets take a look at some of the different types.
Use Hashtags In Your Bio
A recent change to Instagram means that you can now include clickable hashtags in your bio. This gives you an excellent opportunity to create a custom hashtag for your brand, linking to all the posts that use it directly from your bio.
It also means that you could click on hashtags relevant to your brand. For instance, if you are involved in tourism, you could include clickable hashtags in your bio that relate to your city or region.
This could be particularly useful for influencer marketers who could link to specific hashtags for their clients from their bios.
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What Are Instagram Hashtags And Why Should Brands Use Them
Instagram hashtags are clickable tags that can be attached to posts to increase a brands discoverability, to connect with an audience, or to contribute to an existing conversation. Any word or phrase can become a hashtag as long as it has a # symbol in front of it.
Instagram hashtags are beneficial to brands for several reasons:
- Boost your discoverability
- Put you in front of the right customers without paying for advertising
- Encourage users to engage with your brand, even if they have no prior engagement with you
When you tap on a hashtag, youre taken to that hashtags discovery page. Take this very important hashtag #instadogs, for example:
Not only are you able to see other posts from users who have also used the #instadogs hashtag, but you can filter the results by the top and most recent posts. Users can also follow a hashtag theyre interested in and discover related hashtags as well.
Instagram hashtags arent just for photo poststhey can be used in Instagram Stories and bios, too.
Outside Magazines branded hashtag, #livebravely, is featured in their Instagram bio. . Not only are users able to easily explore posts this way, but it helps them make the association between Outside Magazine and this hashtag, which is helpful for brand recognition.
For Instagram Stories, you can add the hashtag sticker to your story. Once users click on the hashtag, theyre taken to that hashtags discovery page, just as they would through a standard Instagram post or bio.