How To Send Animated Gifs In Email
Its easy to send a link to a GIF in a quick Slack or a text message, but sending animated GIFs in emails takes a little more precision.
When you use GIFs in email marketing you have to think about:
Animated Gifs In Email: A Guide On Adding Them The Right Way
In 2012, Dells email strategist, David Sierk, took a risk sending out a, not a Dell-looking email. The email experimented with personalized gifs showing its latest Dell XPS 12 Convertible Ultrabook in action:
The results? 103% increase in conversion and 109% boost in revenue . So, in case youre wondering whether you should pop in a GIF in your email, you just got your answer.
But lets not be too quick to jump to conclusions. The latest study by the Nielson Norman group shares lots of people favor emails without GIFs over those with them.
Wait, what? This clashes with the very results Dell achieved. So, what now?
The thing is, research on animated GIFs in emails is somewhat at odds. This doesnt mean you shouldnt use them. It only means you use them with caution and purpose.
How so, you ask? Lets discuss this in this post. Well talk about:
Since weve got a lot of ground to cover, lets buckle in and get started:
How Do You Send An Animated Gif
Sending GIFs with the Google Keyboard
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What Is A Gif
The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. GIFs are noiseless animations created from video clips or still images that play repeatedly like a flipbook usually every few seconds.
In the early days of the Internet, GIFs were the main method of adding movement to a web page. In 1989, the GIF moved from only supporting static images to supporting short animations.
Today, the GIF is a common method of communication as common as emails and text messages. People send them to convey messages that used to be just words. Who knew that a picture is worth a thousand words would ring so true?
Well, technically 60,000 words.
Nowadays, the GIF is a useful marketing tool, especially in emails. At least, it can be when used to appropriately to enhance a message instead of distract from it.
Yes, people share GIFs for fun. But lets be honest as funny as a GIF like this is, its not necessarily relevant for a customer email.
You have to think about why a GIF in your email message is important. Will an animated GIF prompt a customer click, or is it just funny with no purpose?
An animated GIF tells a story. It adds a level of interaction to an email that doesnt exist with static email designs.
The pros of using GIFs in email are that GIFs:
Easy Ways To Add Gifs To Gmail Emails
Its no secret that email is the number one way to stay connected to our clients and colleagues.
Lets be honest, though.
Most of the messages in our inboxes arent much to get excited about, are they?
Anything you can do to spice up your client emails is a huge plus.
And thats exactly why we recommend adding .GIFs to your messages to give em some much needed-flavor.
The good news? Adding GIFs to your emails is easier than ever, especially if youre using Gmail.
In this quick guide, well break down how to include eye-popping animations in your next email.
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How To Compose An Animated Gif Email With Moosend
Most email marketing services enable you to send animated GIFs to subscribers en masse, whether they are promotional or transactional emails. With Moosend, this process becomes a piece of cake.
Once you step into the newsletter editor to create your campaign, click inside the template and go to Image Picker.
From there, you can upload your favorite creative element straight from GIPHY or insert your own GIF from the other available options, such as Local Files. Easy, right?
So today and get a quick tour of our great features if you want to see it for yourself.
How Do I Add Images To Trello
In order to open a card, you must first click the reverse side of it. Your documents can be uploaded by clicking on the Attach File button next to them on the card. Organize files in one place by putting them on your cards. It is now possible to drag and drop a file from your desktop into a card that comes with Chrome or Safari.
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Can You Animate An Email
One of the more common ways to enhance emails is by adding animation and motion to a campaign. Motion helps draw the eye to specific content and suck the user into that content. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.
Ready To Make A Splash With Animated Gifs In Your Emails
So, this makes it all clear GIFs in emails arent double edged swords. If anything, they can work wonderfully well in your favor. But, only if you make sure your GIF serves a purpose and youre not overdoing their use.
Ill leave you with one last takeaway use 1-2 personalized GIFs in one email only.
Have any more questions or examples of those crushing it with GIFs in emails? Share them with us on . Want more marketing tips like this? Sign up to our monthly newsletter.Written by Masooma Memon, freelance writer for B2B SaaS.
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How Animated Gifs In Emails Can Take Your Message To Another Level
When played with correctly, GIFs bring an air of delight to your emails. They help you tell your story visually grabbing your recipients attention. In fact, appealing visuals can increase folks desire to read by a whopping 80%.
But thats not all, personalized GIFS can:
- Set the right mood and polish your brand personality
It takes a ton of work to get recipients to open an email, let alone read it to the end. However, a fluttering heart like in this Starbucks email can go a long way in spicing things up:
- Create interaction that stationary images alone cant
Static images alone cant tell a story as efficiently as a moving picture can. Remember how we loved the talking newspapers in Harry Potter better than our dry ones?
Not to forget, GIFs tell your story or explain things to your audience in a space-efficient manner. Imagine summarizing this scenario in words:
The wordy version wouldnt leave that much an impact too. No wonder, the CEO and Co-founder of Giphy, Alex Chung opines GIFs are capable of conveying 60,000 words.
- And, replace videos that arent supported by several email clients
Not to forget, GIFs are great alternatives to videos in emails as they convey your story without eating too much of your recipients data .
With such wonderful benefits of using GIFs in emails, what can possibly go wrong?
How To Put A Gif In An Email In Gmail
Social media platforms, such as Instagram, Facebook, and others, have overthrown emails from their position of the main tool for online communication. Of course, emails are not completely out of the picture yet, as they are quite useful in many different situations.
Although email services, such as Gmail, arent packed with the same features that make chatting so interesting , they allow users to customize their emails and have fun at least to an extent.
With that being said, lets see how you can use one of the most popular funny media in Gmail today. Of course, we are talking animated pictures called GIFs.
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Check The Gif File Size
Specific file sizes dont load and can hinder your email performance. Here are some simple rules to follow: Make sure that the file ranges from 0.5 to 1 MB and that the width is up to 600 pixels.
Plus, considering that some email providers dont support emails, make sure that the first frame of your GIF aligns with the purpose of your email, in case it fails to load.
To Embed A Video Into Email Try This Alternative
For security reasons, most email applications and platforms do not allow you to embed videos into emails. Although there are some applications that support HTML5 videos, this is a complicated process and it is possible that the recipient cannot see the video in the inbox. But by using an alternative solution you can ensure all recipients can watch the video.
For security reasons, most email applications and platforms do not allow you to embed videos into emails. Although there are some applications that support HTML5 videos, this is a complicated process and it is possible that the recipient cannot see the video in the inbox. But by using an alternative solution you can ensure all recipients can see your video if: use a static screenshot from the video and place a play button on it or create a GIF. replace. Then link it to your video.
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How To Embed A Gif On Outlook
You can add a GIF in Outlook in a way similar to Gmail. Follow these steps:
Your emails recipient will be able to view the GIF in line with the email.
Can I Insert a GIF on Outlooks Mobile App?
On Outlooks mobile app, you can only embed static images inline with your email using the insert pictures inline button. However, you can insert a GIF directly into your email message using phones GIF keyboard. Unlike with Gmail, it will appear inline with your email instead of as an attachment. As such, Outlooks mobile app is more supportive of GIFs than Gmails.
My Signature For Gmail
Pricing: $4/mo per signatureSupports: Gmail & Outlook
Personalization & social proof give your emails more chances to be replied back to. And this comes along with adding a simple signature. Empower your business & personal emails with a nerve cracking signature that speaks a thousand words about you.
My Signature for Gmail , helps create the simple & creative signatures. These can be created on the My Signature platform and added to your Gmail/Outlook accounts.
It has pricing plans that serve individuals as well as business teams.
Heres how you can create your signature:
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Where To Get Animated Gifs For Emails
You can create your own GIFs or use animations from websites like GIPHY.
Is there a best option?
What you need an email GIF for will decide where you get them. But if you want to create emails that are tailored to your brand style, youre better off designing them yourself.
For example, we created this GIF for an ActiveCampaign post, Do Pop-Ups Work?
I challenge you to ignore this GIF. Annoying? Maybe, but you cant miss it.
To make your own, you can use tools like Adobe and Cloud App.
Adobe has a suite of tools, including Photoshop and After Effects, that can help you create:
- Text-only GIFs
- Stop-motion GIFs
You can also use the Cloud App GIF Creator, a tool that ActiveCampaign uses.
All it takes is a quick couple of clicks and drags, and you have a GIF.
Cloud App has a GIF on their homepage to explain how to use their GIF Creator tool.
If you dont have Adobe skills, dont worry! There are plenty of web-based GIF creators available to use.
Whatever you use to create a GIF, you have to make sure to optimize it for download so it doesnt look wonky when you use it in your email.
To properly optimize and save a GIF for use in an email, keep the following tips in mind:
How To Legally Use Gifs In Emails
Im not a lawyer, and nothing Im about to write should be taken as legal advice. If you want a definitive legal answer, youll need to talk to a lawyer yourself. Heres the question at hand: is it legal to use animated GIFs?
The answer is a little foggy.
When you make your own? Absolutely. That animation is yours, let freedom ring.
But what about when you use someone elses? Or maybe one that has a celebrity in it? Thats where it can get complicated, which is why a little something called fair use exists.
Heres how the U.S. Copyright Office defines fair use:
Fair use is a legal doctrine that promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances.
In this case, fair use means that people can use images and GIFs that other people make as long as they are used ethically. Images and animations are copyrighted material from the moment you create them. But fair use lets other people use them.
Section 107 of the Copyright Act uses four factors to help you decide whether something is a fair use and identifies certain types of usessuch as criticism, comment, news reporting, teaching, scholarship, and researchas examples of activities that may qualify as fair use.
Here are the exact 4 factors that Section 107 spells out:
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Insert A Gif Into Gmail On Android Or Iphone
Step 1: Find a GIF you want to insert into Gmail and download it
Step 2: Open the Gmail App and Compose a new email
Step 3: Tap the Attach file paperclip icon and then tap Attach file
Step 4: Navigate to your phones gallery / photos and tap the GIF you want to insert
The GIF will show up in the body of the email and is ready to send.
How To Find The Perfect Gif For Your Email
There are a few ways you can find GIFs, using Giphy.com or simply by Googling it. Simply head to the website, and you can browse trending GIFs. However, if you want to make the GIF more attractive and funnier, or make your own GIF from a video or images, FlexClip can help you a lot with rich resources, such as funny various GIFs, interesting stickers, animated texts, stylish fonts, attractive filters.
Let’s see how to make and edit GIFs with FlexClip.
Image Board: Make an Animated GIF for Email – Upload
Or, you can take advantage of Flexclip’s built-in Video and Photo Library to pick some beautiful resources.
Image Board: Make an Animated GIF for Email – Pick Resource
Image Board: Make an Animated GIF for Email – Customize
Image Board: Make an Animated GIF for Email – Export
You have your animated GIF now, which you can put in your email, or , Messager, and anywhere.
That’s all for how to put a GIF into Outlook email and Gmail email. If you want to make your email marketing more efficient, don’t forget to try FlexClip to customize your own animated GIFs.
Professional in video editing and video marketing, wed love to give some constructive tips and tricks to help our users make fantastic videos.
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How To Add A Gif To Trello
Giphy has now been added to the Power-Up section so that you can access the Power-Up from the rear of your card. The perfect GIF can now be added to your card with just one click using the search option. GIF will now appear in the Attachments section of the card, in the form of the card cover on the front of the card, and on a separate tab inside the card.
How To Insert A Gif In Your Email Campaign
This is pretty simple. To begin with, open your email campaign in Sendinblue and start working from a template email design. There:
Thats all. Watch this in action:
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Team Communication Gmail Extensions
Pricing: Free for Zoom users.Browsers: Chrome, Outlook, Firefox
Working remotely? Collaborating across with your teammates spread across the world? Or just hosting a virtual meet-up? Zoom is one of the best video conferencing apps for individuals & businesses to host one-one meetings to huge conference calls.
Productivity shoots up when you spend less time juggling between apps and let add-ons do the smart work for you. So, to let you immediately create events from your Gmail inbox, use the Zoom for Gmail add on.
Once you install this add on, you can turn emails into meetings, invite members of the email and schedule your meeting on the go!
Best part? When you start using this add on, it automatically suggests you pull the emails subject line as event agenda & mail description as the event description.