Wednesday, June 22, 2022

How To Add Cpa To Linkedin

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Linkedin How To Stand Out

LinkedIn – Adding Your Company

LinkedIn can be a noisy and chaotic place 313 million people all trying to network. So how, as an accountancy student or a junior finance professional, do you stand out in all this commotion?

Do you really need a LinkedIn profile?

Quite simply, yes! LinkedIn is changing recruitment, says Heather Townsend, author of The FT Guide To Business Networking and co-author of How to Make Partner and Still Have a Life. Its one of the first places recruiters or employers look for candidates.

But you need to stand out. If youre trying to market yourself as young, fresh, forward-thinking, innovative, continues Townsend, you need a LinkedIn profile, because if you dont youre not encapsulating those brand values, and guess whos getting employed those willing to take on new things, to move with the times and embrace technology.

Likewise, while it can look bad not having a profile, its better not to have one at all than a poor one, says Townsend. However, the reasons why you should have one far outweigh those against.

What is a LinkedIn profile?

Its not your online CV its your professional showcase, explains Townsend, so let your personality shine through brand yourself up! Unlike CVs, which focus on career history, use LinkedIn to connect with people with your future in mind. A LinkedIn profile isnt about your career here and now, think in a five-year timespan.

How do you do it well?

Fill out the main sections as thoroughly as you can:

Creating A Linkedin Company Page For Your Small Practice

Unlike Facebook and Twitter which incorporate a gamut of page types from personal and comedy to news and business LinkedIn is much more specific, focusing almost entirely of professional networking.Building a LinkedIn company page allows you to share unique insight into the legal or accounting fields.This creates a unique social media platform that can be utilized by law and accounting firms to improve their B2B marketing and build brand awareness among other industry thought leaders.

Small practices can incorporate LinkedIn into their social media strategy as a means to improve credibility and expand their professional network on both local and national level, while also increasing potential leads and referrals.

Additionally, LinkedIn has developed in a great recruiting tool, and a company page allows you to tap into a larger market of talented professionals in your area.

Although similar to other social networks, the business emphasis of the user base means a slightly different approach should be taken to use LinkedIn effectively. However, like all social networks, you must create a compelling company page before you begin promoting your practice.

What You Get On Linkedin

LinkedIn is the worlds largest social network for businesses and professionals. Its a year older than Facebook and has over 300,000,000 users right now. More important, its a powerful tool for accounting professionals looking to gain an edge in a competitive job market. People from all around the world are using LinkedIn to connect, recruit, and do business with one another. In fact, two new people sign up for LinkedIn every second.

Here’s just a few of the reasons every accountant should spend a few minutes creating a professional-quality LinkedIn profile.

Showcase Yourself

But it might shock you to know that a third fewer recruiters use Facebook than use LinkedIn when making hiring decisions.

People spend so much time trying to hide bad stuff about themselves that they forget to showcase the good things like work experience, awards and memberships in professional organizations. LinkedIn is the perfect place to show potential employers what you have to offer.

Recruiters Are On LinkedIn

LinkedIn is a large, global network of professionals in every field, especially accounting and finance.

It was only a matter of time before companies realized this and started using LinkedIn to find the best and brightest to work for them.

At its core, LinkedIn is a gigantic, searchable database of potential employees just waiting to be discovered and hired. Its no surprise that 93% of recruiters use LinkedIn during their hiring process.

Harness The Power Of Search

National/Global Reach

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Setting Up A Linkedin Company Page

You will need to use your personal LinkedIn account to create a company page, but it only takes a few steps to get your practices profile up and running.

First, log into your LinkedIn account, and then hover over Interests on the top dropdown menu. Select Companies and click the Create button on the right-hand side of the screen. Now you simply need to follow the setup wizard and input the appropriate information.

You will be asked to include your companys name, your business email, and a description of your business. Be sure you include a detailed explanation of the services you offer, as well as what makes your practice stand out from the competition.

Next, you will need to upload your company logo and a banner image. The logo should be similar to what you use for your Facebook and Twitter profile images. The company page creation wizard recommends a size of 300 x 300 pixels.

The banner should feature a clean, attention-grabbing image that can include additional information such as your practices primary message or tagline. Several programs are available that make producing images easier, such as Canva, which allows for simple photo manipulation and creation. LinkedIns recommended banner size is 646 x 220 pixels.

Finally, you can add several specializations that emphasize your firms practice areas.

You can also gain some insights into the information that should be included by visiting some of your competitors company pages.

How To Craft An Optimized Linkedin Profile

How to Add Skills in Linkedin

Once you’ve decided what message you want to share, and whom you want to share it with, the next step is to dive into crafting your profile. It can be overwhelming to look at the different sections and fields on the profile. Fortunately, you can focus on a few sections that do a lot of the heavy lifting to communicate your brand.

The LinkedIn headline

Found right underneath your name, the LinkedIn headline is up to 120 characters long and fulfills some incredibly important functions. Eye-tracking studies show that people spend more time on average reading the headline than on any other part of the profile. The headline, like those in a newspaper, is the key to grabbing readers’ attention and then convincing them to read more on the page.

Instead of leaving your headline as the default , you can use keywords to draw in readers. Refer to whom you help and how you help them. What’s more powerful: CPA at Firm X, Y, and Z or Public Accountant Helping Businesses Manage Complex Tax Issues? A simple template is filling in the blanks: “Helping with .”

Profile photo

If a picture is worth a thousand words, what are the thousand words of your profile photo saying about you? More and more of our online interaction is becoming visually based, and how you present yourself is a key component of your online presence. People like to see whom they are interacting with.

Examples of bad and good LinkedIn headers

Bad header

Good header

Profile summary

Current and previous experience

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Engage With Your Connections

Building your profile and network is only part of the process the next step is to engage with your connections. This can take many forms, depending on your role, your personality, and how you want to spend your time.

LinkedIn offers two easy ways to pursue your goals.

Use LinkedIn to listen. Most professionals think that social media platforms are for sharing. That’s true, but it’s easy to forget that we can start by listening to everything that others are sharing. Scanning the LinkedIn newsfeed for five to 10 minutes a day can provide a wealth of business intelligence. People in your network will share their opportunities, challenges, and victories. You will be well-positioned to congratulate them on what is going well and offer your help on the obstacles that they face.

After you listen, you can use LinkedIn to share with your network. The goal isn’t to grab everyone’s attention with every post. Rather, it’s to have an ongoing stream of content coming from you. That way, when something triggers a connection’s interest, he or she can reach out and engage. Even two to three posts a week can be very effective .

Linkedin Group Privacy Settings

One of my biggest frustrations with LinkedIn is that your profile will display all the groups you’re a member of unless you change your privacy settings. Remember that, by default, ALL GROUPS are visible on your profile. This isn’t a problem for professional organizations and alumni groups. But it could cause trouble if your boss sees that you joined a group called “I hate my boss and want a new job.”

How to Change Your Group Privacy Settings

Now that youve joined some groups, go to your My Groups page to see a list of all groups you’ve joined. Click on the Gear icon next to each group to edit your privacy settings for that group. Uncheck all the boxes, except for Allow members of this group to send me messages

Now youll be able to receive messages from recruiters or hiring managers who find you through the group, but you wont be overrun with emails from LinkedIn every day. And the groups logo wont show up on your public profile. Save your changes, and youre all set. Dont forget to do this each time you join a new group.

Warning: Don’t Go Overboard

Its tempting to go completely overboard here and just include every possible keyword in your profile. This might be good for helping you appear in searches, but you also need to think about what happens when a recruiter actually reads your profile. If all she sees a jumbled mess of words she won’t be impressed. You’ll look like youre just trying to game the system.

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Does Your Linkedin Profile Need A Makeover

When it comes to developing your personal brand as an accountant or as an accounting student, one of the key steps is cultivating an online presence. Your prospective clients and employer will be looking to the internet to see if you can provide the service they need.

In fact we all do it. Think about your own process for vetting a business. Whats the first thing you do when considering a restaurant option? You go to Yelp!

And when youre booking a hair appointment? You go to the salons website to check out the services and get a feel for the vibe.

I discovered my eye doctor on Instagram. Instagram!

Your potential clients will do the same thing when they are looking for an accountant. The first place that theyll go to is your website and afterwards they will check out your LinkedIn profile. Theyll use your profile to get a better sense of your approach to business, if you have any mutual connections, which groups youre a part of and your career history.

LinkedIn is an easy to establish credibility online and generate leads. Here are 5 steps to improve your LinkedIn profile.

  • Career Journey. Your career journey should list all of the relevant experience you have attained thus far and the education you have finished. If you are newer on your career path, be sure to include any internship experience or work experience that demonstrates you have the ability to draw experience from a lot of different areas.
  • Thanks to Danetha for her guest blog today!

    About Danetha Doe

    Linkedin Video Tips: How To Add Credentials To Your Profile Name

    Module 19: How to Add in Certifications on LinkedIn – Tutorial – Wealthy Appetite

    Many people have asked me how they can add credentials after their name on their LinkedIn profile ! LinkedIn doesnt have a suffix field, so how can you do this?

    LinkedIn absolutely allows you to use suffixes and certifications in your profiles name fields. It is stated on the site here.

    First, you could add it onto your last name where Fairweather, Ph.D is my last name.

    To change your name on your profile:

  • Move your cursor over Profile at the top of your homepage and select Edit Profile.
  • Change the text in the two fields under Name. Add your credentials to theLast Name field .
  • Click Save.
  • Or, even better You can also display your credentials on your profile by adding a Certifications section.

  • Move your cursor over Profile at the top of your homepage and select Edit Profile.
  • Under the Profile Overview section you’ll see Add a section to your profile.
  • Click View More to see the full list of sections.
  • Select Add Certifications when on the Certifications box.
  • Complete the prompted fields.
  • To add even more certifications:

  • Move your cursor over Profile at the top of your homepage and select Edit Profile.
  • Scroll down to the Certifications section and click Add certificate.
  • Complete the prompted fields and click Save.
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    Are Linkedin Learning Certificate Worth It

    LinkedIn Learning certificates are a good value for anyone close to the following cases: Professionals who are already active users of the LinkedIn platform. Those looking to develop or explore their professional skills further. Those looking to differentiate themselves in networking and job hunting.

    Let Linkedin Find Connections For You

    Some people on LinkedIn have over 10,000 connections! If youve just signed up, you likely have 1-5 of your own. Dont get discouraged, LinkedIn has made it super easy to get started by going through your email contact list to find people you know who are already on LinkedIn.

    Dont worry, youll get to look through the list of people before it invites everyone. Choose the people you want to add and LinkedIn will send them a message. Note: Ive seen a few news stories lately where people have accidentally sent invitations to their entire address books . Oops Thats embarrassing! Pay attention to which boxes you select and double check everything before you hit the send button to avoid this. Give people a couple of days to respond and youll have a whole group of connections.

  • Sign in to LinkedIn
  • Hover over “My Network” at the top of the page, and click on “Add Connections”
  • Find the Add Connections link and click it.
  • Then just follow the on-screen instructions.
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    How Accountants Can Write A Captivating Linkedin Summary

    If the Headline’s only job is to get your Summary read, can you guess the Summary’s job? That’s right! The Summary’s only job is to catch the reader’s interest and get them to keep reading your profile. The more they read, the more likely they are to hire you.

    Fun vs. Informative

    There are two schools of thought for how to write the best LinkedIn profile Summary.

  • Go Practical – Short and to the point. Your summary is engaging because its easy to read and shows off your most relevant skills. Recruiters know right away youre a good fit.
  • Your Creative Side – Tap into your creative side and showcase your writing abilities. Engage the reader with your narrative and work in your achievements and skills along the way. Make it fun and recruiters will want to read more.
  • A good rule of thumb for Accounting/Finance roles is to err on the side of practical. Most of us aren’t great writers, and keeping just the facts makes your summary easier to read and understand.

    That said, it’s impossible to know what will catch a particular recruiter’s attention on a given day. Remember, your Headline and Summary aren’t set in stone. Write the best Headline and Summary you can today and get it online. If it’s not working after a couple weeks, you can change it as often as you like.

    How To Add A Certification On Linkedin On A Computer

    How to Add Skills in Linkedin

    1. Click the link provided in the email from the LinkedIn partner with whom you completed your certification.

    2. When prompted, sign in to your LinkedIn account with your email address and password.

    3. Enter the information pertaining to the certification you completed. While this information used to autofill, you will now be required to add it manually.

    4. When finished, click “Save.” You can visit the “Licenses and Certifications” section of your profile to see the certifications you’ve added.

    To manage your LinkedIn certifications on both desktop and mobile, locate the relevant section on your profile page, then click or tap the edit button, which looks like the outline of a pencil, to remove or edit a certification. Click “Save” when finished.

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    Ways To Write A Linkedin Profile That Attracts Recruiters Attention

    LinkedIn serves as a window into your professional capacity, so its worth investing time in your profile to create the right impression.

    But the platform is also being used by employers to post vacancies and recruiters to identify and approach suitable candidates.

    Duncan Brodie, FCMA, CGMA, a coach, trainer, and speaker at UK-based training provider Goals and Achievements, explains how to present your skills and experience to attract opportunities.

    Use the headline section to promote skills. Many LinkedIn users dedicate valuable space in the headline area of their profile to describing the organisation they work for. Instead, they should focus on promoting their professional skills here.

    Brodie often coaches people who have English as a second language. I encourage them to mention that they are a multilingual management accountant, he said. Those language skills grab the attention of a recruiter and could potentially open up opportunities.

    Another aspect to highlight in the headline area is the sectors in which you have experience. For instance, your headline might read senior management accountant with 20 years experience in FMCG/telecoms/public sector, Brodie said. If youve worked internationally, include that too.

    Offer clarity in the summary. In the summary area, give a very clear picture of your experience, skills, and management and leadership qualities.

    Samantha White is a CGMA Magazine senior editor.

    Grow Your Network With Linkedin Groups

    In this chapter youll learn about LinkedIn groups and why you need to join them. Ill share the best types of groups you can join right away. And how to change your group privacy settings to reduce spam and unwanted emails.

    Why Join LinkedIn Groups?

    Before we jump into which groups to join, lets take a minute and talk about why you should care. You learned in an earlier chapter how adding more connections helps recruiters and hiring managers find you on LinkedIn. But you can only get so far with connections. Its not like you can connect with a million people in a day, right?

    Lucky for you, LinkedIn also lets you see your fellow group members, and more importantly, lets them see you. That means you can greatly improve your search visibility just by joining the right groups. In fact, by joining a few of the type of groups I recommend in this chapter, you can easily add over a million new people who can find you in search. Think that will improve your odds of being found on LinkedIn? You bet!

    If you’ve been following along you should have at least 25 connections by now. If you’re still working on that, wait a few days before starting the activities in this chapter. LinkedIn group owners will often restrict their groups to members with at least 25 connections to help filter out fake accounts and spam bots.

    How to Find the Best Groups
    The Best Groups to Join First
  • Recruiters: Join a few groups and make connections with recruiters in your area.
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