How Do We Calculate The Economic Market Value Of A Tweet
The first thing we had to do is to give each type of tweet a value. Is a retweet worth the same as a original tweet which contains a picture? No it is not. That is why we had to decide how much each type of tweet is worth. So, having different platforms in consideration we calculated the average value that it is normally given. We have considered that each type of tweet has a different value and some factors must be applied. These factors are:
- Text tweet: value of the user times 1
- Reply: value of the user times 0.2
- Tweet with media: value of the user times 1.2
- Tweet with link: value of the user times 1.2
- Retweet: value of the user times 0.5
Lets see the economic market value of a tweet with an example. We will analyze the Twitter account @TweetBinder which has an economic value today of $16.02 . If @TweetBinder sends a tweet with a picture , the value of the tweet will be $19.22. These factors are accumulative, so if the same user added a link to that tweet, the value will increase 1.2 times, so it will be $28.83. Remember, that value is what that type of tweet sent by that specific user in that moment is worth in the market, taking as reference pay-per-tweet platforms and the average cost of an impact on Twitter Ads and online and offline advertising. This value will change if any variable changes: followers, following, lists, etc.
The value of the tweets sent by @TweetBinder, whose users value is $16.02, will be:
Lady Gaga = $64,704.07 Katy Perry = $86,904.81
Data Considered To Calculate The Economic Value O A Hashtag
Calculating this economic value of the hashtag seemed straightforward. However, we had to take into account data extracted from many sources. We dedicated time to find the value that is given in the market to the tweets of each user. We decoded the valuation that was given to each type of tweet. Moreover, how this relates to the properties of each account. As a result, we saw that it was not the same a person with 100 followers than one who had 1.000 followers. We also counted Twitter Ads and how much they charge for advertising on their platform.
Through these sources we were able to invent our own formula to calculate the economic value of the hashtag, an account and a tweet. We include all these stats in our reports and they can provide us with more information than we can think of.
Find Out How Much Your Tweets Are Worth
This values tweets at about $0.03 per thousand, or $.00003 per tweet.
That’s a tiny amount, but it may not be an accurate reflection of how much your tweets are actually worth.
Spencer Ante also reports that Beverly Hills-based ad network Ad.ly pays reality star Kim Kardashian as much as $10,000 per sponsored tweet. It pays tech-guru Guy Kawasaki $900 per.*
Photo: striatic
* Since we published this post, BusinessWeek has withdrawn its article, stating that it was based on a calculation error. We’re not sure what was inaccurate in it.
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Does Twitter Still Lose Money
Twitters income for the 3rd quarter increased 37 percent year over year to $1.28 billion.
However, after paying $809.5 million to resolve a 2016 shareholder lawsuit accusing it of making false statements about its user metrics, the social media business lost $537 million in the quarter, compared to a profit of $29 million the year before.
Twitter announced that the sale of MoPub, a marketplace for providing mobile advertising, would be completed during the first quarter of 2022, with some advertising revenue expected to be lost as a result. However, the business stated that it was on track to fulfill its revenue target of $7.5 billion or so in 2023.
Is 500 Followers On Twitter Good
Five hundred followers is significant enough that you probably have a group of friends on the service whom you interact with regularly. You may also have a handful of brands you enjoy following you back and, if youre lucky, a well-known account or someone you admire may have chosen to subscribe to your feed.
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Twitters Trouble Turning A Profit Might Be Turning A Corner
Due to tremendous investor interest, Twitter went public in November 2013 and had a robust share price of $45 per share. Despite its seeming universality or influence Twitter was losing money until 2018 and was back in the red by 2020.
In January 2020, for example, after Twitter barred former President Donald Trump from the platform, shares fell substantially. Trumps account was the most followed on Twitter. The stock market, on the other hand, swiftly recovered.
The stock has been in freefall since January 2021, following a year-long surge. In comparison to a year earlier, shares were down roughly 50% at the time of closing on Feb. 16.
Overall, 2021 was a challenging year, marked by a $809.5 million class-action settlement, among other pandemic-related issues. However, the company now has a full-time CEO. Parag Agrawal, who took over as CEO from Jack Dorsey in November 2021, is leading the push into 2022.
According to the earnings statement, ad engagement declined by 12% for the year, while the cost of engagement increased by 39%, owing in part to the impact of COVID and a shift toward ad formats with lower engagement despite greater expenditures.
Twitter forecasts revenue of between $1.17 billion and $1.27 billion in 2022, as well as an operating loss of between $225 billion and $175 billion. After the complete acquisition of Twitter by Elon Musk, it might become profitable.
How Can I Sell My Tweets
How to sell your tweets as NFT First, you have to tweet the tweet that you want to turn into an NFT to sell it. Open the Tweet exchange platform Valuables by Cent. Enter the Tweets URL into the field on the top of the site. Sign in to v.cent.co by allowing them to authenticate your Twitter account.
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How To Calculate The Economic Market Value Of A Hashtag
Every campaign on Twitter has an economic value. When people use the hashtag of your campaign they are creating impacts for your brand and that has an economic value. Nowadays, there are many platforms online that pay users to tweet about a brand or a campaign. Also you can pay Twitter to advertise your hashtag: Twitter Ads. At Tweet Binder we have created a new formula that shows the economic market value of a hashtag or term used on Twitter.
Basically, what we are doing is to let you know how much you would have needed to pay to get the impact you got. There is no standard out there we can use so we have created one of our own taking several variables in consideration. The first one, it is the economic market value of the users. The way we do it is very simple. Firstly, we calculate the influence of each Twitter user who tweeted with your hashtag. This influence will give us an economic market value of the tweets of that user, it can be $2 or $2,000 per user. This is a generic value that shows how much a regular tweet of that user will cost. Once we have the economic market value of the users tweets, we see how many tweets he sent using our campaigns hashtag and we will give them an economic value.
Dsanders Launches A Product For New Producers
Sondaehyun is a music producer and DJ who sells drum kits. In this particular tweet, he announces a new drum kit made specifically for new producers who are just starting out.
Instead of just letting this tweet fall further in his feed, he pinned the tweet to the top of his profile.
Now everyone who visits his page, whether its 2K+ followers or potential new followers, will see his product and store.
Refers to Bio
Koko is a freelance artist who sells a services of doing custom drawings in a unique cartoon style.
Whenever he completes a drawing, he posts a picture of it for his 8K+ followers to see.
After he gets people interested in his drawings, he has CTA in his bio followed by a link to direct them to his store on Sellfy.
That way anyone interested in a drawing who clicks on his profile will be able to order one easily.
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Three: Total Market Value Of The Campaign
Once we have calculated the value of each user and the value of all the tweets he sent, we need to see how much this hashtag is worth. The total market value of the campaign. To do that, we add all the tweets value. This way we will know how much the hashtag is worth.
The is the sum of the value of each tweet. This amount of money is what we would have needed to pay to our users to get that number of impacts according to the market prices. As we said before, the value of each tweet and user is based on pay-per-tweet online platforms and the average CPM of Twitter ads. The or campaign on Twitter is going to become one of the most important metrics for marketers and agencies. This will show how much we would have had to paid to our users in order to get the impact our hashtag had. This formula and algorithm is going to offer the market value of the campaign.
The three steps to calculate the value of the hashtag are:
- Calculate the economic influence of each user
- Calculate the economic value of each tweet
- Sum all the economic values of each tweet
Tweet Binder offers this metric for free in all the reports, so all kind of users will be able to see the economic value of their hashtags. PRO users will have a deeper economic analysis with more metrics and rankings into their reports.
The Musk Effect Strikes Twitter
Twitter has ongoing challenges, not the least of which is its battle with Elon Musk.
In April, the news broke that Musk had purchased a 9.2% stake in Twitter. The move sent Twitter stock soaring 25% in premarket trading, The New York Times reported. Shortly after, Musk made public his intention to buy Twitter, stating that privatizing the company would bring it to its full potential by removing constraints on free speech.
Musk and Twitter announced a purchase agreement on April 25 only for Musk to put the deal on hold pending verification of Twitters claim that less than 5% of accounts are spam accounts. Twitter responded with a fire hose of data, including hundreds of millions of tweets per day posted on Twitter. Musk balked at the raw-data offer, and on July 8 two weeks after the board approved the sale pulled out of the deal. Twitter has sued Musk in an attempt to force him to go through with the sale.
By early May, Twitter stock had lost all of the gains it had made following the news of Musks 9.2% stake.
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How To Earn Money Through Twitter
After calculating your twitter worth with the platforms above, you have decided that social media influencing is something you want to pursue here are some tips to help you on your way to fame!
1. Make sure to specialize in a specific niche: This will allow you to hyper-target an audience and post content specific to what they want to see.
2. Engage Your Followers: Just like any other social media platform, it is vital to engage with and communicate with your followers as much as possible.
3. Have a Business Mind-Set: Being a social media influencer means you need to treat it like a business. Simply put, you are your brand.
Therefore, you need to make sure you are carefully constructing your tweets, planning out your content, and promoting yourself online to others.
4. Build up your following: Building up your following is key to how authoritative you will be in your niche. Therefore, you need to post the right content, engage with people as much as possible, and strategically plan your tweets amongst other marketing tools.
5. Be honest with your audience and give them valuable content: People follow you for a reason. Therefore, you need to ensure you are posing valuable content that your audience will engage with the most.
Find what works with your audience and work to put out more creative content that they will enjoy. This gives you a better chance to gain more followers organically on the platform.
How Much Is My Genshin Impact Account Worth
The worth of your Genshin Impact account depends on how much it has going for it. For example, if you have the S-tier five-star characters, or at least one of them, then itll significantly increase the value of your account. Five-star characters are the rarest in Genshin Impact and theyre highly lucrative. This is because not everyone has the chance to own them due to the games gacha system. While Genshin Impact is a great free-to-play open RPG experience at the beginning, it begins to falter in the late game where youll need at least one five-star character to be able to keep up with the stronger enemies. There are over two dozen playable characters in Genshin Impact, but unfortunately, only less than half of them give a bump to your accounts worth. If we had to pick which S-tier characters are the best to have in a Genshin Impact account, it would be Fischl , Qiqi , Venti , and Diluc . A-tier characters are also a great addition since theyre capable as well, but nothing beats the power of S-tier characters.
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Economic Market Value Of The Users
As we said before, we need to calculate the economic market value of the users. This can be similar to an influence score such as Klout or Kred. Tweet Binder calculates this score taking in consideration the following variables:
- Number of followers
- Number of lists the user is in
- If the account is verified or not
- Average per tweet
- Economic market value of an impact on Twitter
We have developed a formula that calculates the market value of each user in American dollars . This value is a generic figure that will give us a measure of the influence of a user. We have our own algorithm and all the variables have a different weight on it. We consider that having a lot of followers is important however, to be in many lists or to have a high followers/following ratio is also important. This value is dynamic it changes if the variables change. This way, you can see your account ranked differently in different reports. For example, if you start following a new number of accounts your economic value will decrease. Where as if you get a lot of new followers, it will increase. Therefore, this could act as a .
How Do You Earn Money On Twitter
It is harder for the average Twitter user to reach influencer status than those on the more visual social media channels, such as Instagram and YouTube. There is less of a marketplace for non-celebrity Twitter influencers to match up with companies. There are still opportunities for Sponsored Tweets, though. Twitter influencers get paid more if they have both a high engagement rate and a sizable number of followers. If your Engagement Rate is less than 3%, expect to receive a substantially smaller payout.
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How Do I Make My Tweets Go Viral
You have to work hard if you want a portion of your tweets to go viral. You generally have to increase your engagement over a lengthy period. The more people who initially see your tweets, the high the odds of them liking and retweeting your tweet. Some of the factors that will help with this include:Specialize in and dominate a nicheBuild your following … naturally
Host Or Engage With Twitter Chats To Increase Twitter Followers
are live conversations that use a specific hashtag. They function sort of like a chat room, but are visible to a wider audience due to the use of the hashtag.
According to Janet Murray, one way to get even more out of your live chat is to like and retweet other participants replies.
Retweeting the posts of is a great way to build relationships, Janet says.
She offers another useful tip on how to get followers on Twitter: When youre responding to other participants tweets, dont forget to use the hashtag so people can follow along.
Or if you want to tweet someone privately, simply dont include the hashtag.
Buffera well-known social media management apphosts weekly Twitter chat sessions using their own hashtag, #BufferChat.
As far as actually hosting the chat, tools like tchat.io and Twchat can turn your hashtag into a more chat-like live stream.
You can access the live Twitter chat directory on Twubs without even needing to register for a free account.
Additionally, you can put your own live chat on Twubs so that others can find it more easily.
Another tip is to either post your questions or ask your followers for some questions ahead of time.
When it comes down to it, actively engaging your audience reinforces the decision to follow you.
Plus, their own followers can see how interactive you are with your audience, which makes a strong impression at large.
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