% Of Linkedin Users Have A Premium Account
What percentage of LinkedIn users are premium? According to recent data, 39% of LinkedIn userspay for the premium service. There are currently four tiers to this particular service: Premium Career, Premium Business, Sales Navigator Pro, and Recruiter Lite . These range in price from $29.99 to $119.95 a month.
% Of B2b Professionals In North America Use Linkedin To Distribute Organic Content While 76% Use It For Paid Content Distribution
According to Statistas B2B LinkedIn statistics, business-to-business professionals find LinkedIn to be an indispensable tool. Compared to other social networks, LinkedIn is more successful as a platform for both organic and paid content.
For example, Facebook was used by 83% of B2B marketers for distributing organic content and 66% for distributing paid content. Twitter had an 86% 29% split in favor of organic content while Instagram was at 46% and 17%. Finally, only 11% of B2B professionals used YouTube for distributing paid content, while 53% posted organic marketing content there.
How Fast Is Linkedin Growing In 2021
Recent data published in the companys self-service advertising tools show that LinkedIns advertising audience reach grew by 8.8% over the past 12 months.
To put that figure in perspective, advertisers can now reach 64 millionmore members on LinkedIn than they could this time last year.
These numbers indicate that LinkedIns advertising reach has grown more quickly than Facebooks advertising reach has grown over the past 12 months.
For comparison, Facebooks data show that the global advertising reach of its flagship platform increased by 6.5% in the 12 months leading up to October 2021.
Note: The figures shown above are based on each platforms advertising audience only, and may not be representative of respective active user bases.
Change in LinkedIn’s Ad Audience Reach Over Time October 2021 DataReportal
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Linkedin Sales Navigator Leads To A +7% Higher Win Rate When Closing Deals
The LinkedIn sales navigator helps marketers target the right buyers, personalize their outreach, and understand key insights. It helps them get close to the right people by finding the right leads. Marketers who use it get +18% more pipeline when finding customers. They also get a +7% higher win rate when closing deals.
Make You Post Trending On Linkedin
The team of storiesincorperated have shared that I think are noteworthy. Here are 3 tips they figured out:
A) Post content that motivates to start a conversation
B) Add a engaging video or image to your post
C) Engage with the commentators right after you post
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Only 3 Million Users Share Content Weekly
Your eyes should have just lit up Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week. We dont even have to tell you why you should start sharing content on LinkedIn each and every week.
% Of B2b Companies Got A Customer Through Linkedin
Since its so perfect for generating leads and conversions, its no surprise that companies and businesses can get more customers with LinkedIn. In fact, 65% of B2B companies have acquired a customer through the platform. LinkedIn factslike these are the reasons why companies love LinkedIn now more than ever.
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Linkedin Revenue: The Financial Facts
Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. However, unlike many other social media platforms which rely on advertisements, LinkedIns services are something for which users are willing to pay.
A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:
- Premium Career: $29.99/month
- Recruiter Lite : $119.95/month
Premium Career is best for those looking for jobs. It gives you access to five InMail messages per month and in-demand videos, as well as the ability to see who viewed your profile, how many searches youve appeared in, and additional information on posted jobs .
The other tiers include essentially the same basic features but then go a step or two further. Premium Business gives you additional information about businesses and unlimited people searches Sales Navigator Pro gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles and Recruiter Lite gives you guided search smart suggestions and more recruiter-focused tools.
No matter which Premium account you buy, youll have access to improved metrics and various ways to achieve LinkedIn growth.
There Are Currently Around 310 Million Linkedin Monthly Active Users
The total number of registered users on a social network platform is different than the number of people who actually make active use of the platform on a daily basis. Since LinkedIn stopped providing active-user data a while ago, Data Reportal extrapolated this information from SimilarWeb and Hootsuite LinkedIn statistics. This information is based on the number of unique monthly visits to the site. According to the LinkedIn data there, just under half of its registered users make active use of the platform each month.
This number puts LinkedIn ahead of Snapchat , Pinterest , Viber and Discord , but far behind Instagram and WeChat , FB Messenger , WhatsApp , Youtube and .
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% Of Linkedins Audience Can Be Reached With Targeted Advertising
According to We Are Socials research from April 2019, this represents a quarterly increase of 1.7%. The largest advertising demographic on LinkedIn is young people , who account for nearly a quarter of the total advertising audience on the platform. Those using LinkedIn for marketing purposes should also take note of the gender distribution when it comes to the advertising public: 57% of those who can be reached with targeted advertising are men, while only 43% are women.
What Should I Post On Linkedin
While LinkedIn is essentially a B2B social media platform, both B2B and B2C brands can profit by publishing. Chiefs from Virgin , IBM, and Microsoft all post on LinkedIn.
Publishing content on LinkedIn expands your scope and permits you to interact directly with your clients.
There are two fundamental approaches to publish on LinkedIn. The first is LinkedIn Publisher, in which you can compose a long-structure articletypically five to seven passagesand share it with your LinkedIn connections.
The second is a LinkedIn updatea Twitter-like feature ideal for short, concise updates and messages.
LinkedIn posts are mostly like Facebook status updates and tweets on Twitter. The character limit for LinkedIn posts is 1,300. However, once your update is over 210 characters, it goes with a See More option. People will have to click on See More to view the entire post. Shorter posts are better, yet LinkedIns crowd is more prepared to peruse longer updates if theyre important.
Its essential to consider your posting practice on LinkedIn. LinkedIn users most shared posts are videos, picture posts, and then posts with plain text. If you want to share a blog, like Facebook, LinkedIn also generates a clickable link preview. Its better to remove the link once it generates the preview. This will make your update look cleaner. Cross-posting could hurt your LinkedIn presence. It is always a good practice to develop an original caption that resonates with your LinkedIn audience.
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Reasons Why Everyone Is Using Linkedin For Dating
Career Consultant at Greyscale Global LLC
Have you ever been on a date with someone, and its going great, until they mention something about themselves that is a total game changer for you, and it changes your entire opinion of them? Well, thats going to happen slightly less often now, because people are using to find dates!
That means that people are either finding dates in real life or via a dating app/site, and then doing a background check on LinkedIn, or even just looking for dates directly on LinkedIn. Sounds kinda crazy, but it makes sense LinkedIn is just another source to get a little bio information about someone and see if theyre right for you- no harm in that.
Now, you do have to approach it a bit differently since it isnt a dating site, but rather one meant for professional connections asking someone out the first time you have any kind of correspondence with them might not be the best approach. If you really want to date this person, see if theyre online anywhere else and approach them via that site or app.
When you think about it for a moment, there are more than a couple solid reasons to use LinkedIn to find or vet a date in fact, here is a list of seven reasons why you need to use LinkedIn for dating.
1. Honest Profiles
2. Easy Vetting
Check out their endorsements as well- what do other people think of them and their capabilities?
3. Great dating pool
4. No fake accounts
5. Can use them as a connection/reference if it doesnt work out
More Than Half Of Us Marketers Will Use Linkedin In 2021
This is the first year that LinkedIn will pass the 50% milestone, according to eMarketer estimates.
Note that this specifically excludes companies using LinkedIn only for recruiting purposes. This represents marketing efforts on LinkedIn. If youre not marketing on this network, youll be in the minority by the end of this year.
Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share contentincluding videoengage your network, and boost top-performing content. Try it today.
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General Linkedin Statistics For 2021
- LinkedIn has a user base of 740 million.
- Around 57% of its users access the platform on mobile devices every month.
- A total of 87 million Millennials are on LinkedIn.
- There are 55 million companies with LinkedIn profiles.
- The US has the most users on LinkedIn, with over 170 million profiles.
- LinkedIn users spend an average of 8.52 minutes on the site each day.
- As much as 80% of B2B marketers use LinkedIn ads.
- Around 96% of B2B marketers use LinkedIn for organic marketing.
- 65% of B2B companies have acquired a customer through LinkedIn.
- Over 43% of LinkedIn users are women.
Research On Labor Market Effects
In 2010, Social Science Computer Review published research by economists Ralf Caers and Vanessa Castelyns who sent an online questionnaire to 398 and 353 LinkedIn and users respectively in Belgium and found that both sites had become tools for recruiting job applicants for professional occupations as well as additional information about applicants, and that it was being used by recruiters to decide which applicants would receive interviews. In May 2017, Research Policy published an analysis of PhD holders use of LinkedIn and found that PhD holders who move into industry were more likely to have LinkedIn accounts and to have larger networks of LinkedIn connections, were more likely to use LinkedIn if they had co-authors abroad, and to have wider networks if they moved abroad after obtaining their PhD.
In July 2019, sociologists Steve McDonald, Amanda K. Damarin, Jenelle Lawhorne, and Annika Wilcox performed qualitative interviews with 61 HR recruiters in two metropolitan areas in the Southern United States and found that recruiters filling low- and general-skilled positions typically posted advertisements on online job boards while recruiters filling high-skilled or supervisor positions targeted passive candidates on LinkedIn , and concluded that this is resulting in a bifurcated winner-takes-all job market with recruiters focusing their efforts on poaching already employed high-skilled workers while active job seekers are relegated to hyper-competitive online job boards.
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Remote Jobs On Linkedin Increased 25x From March To October 2020
And 15% of all job applications in the U.S. went to remote jobs in November 2020. These LinkedIn stats capture how the way we work changed in 2020.
With more business decision makers and potential new hires working from home, online connections have become increasingly important for business this year.
Do: Connect With Recruiters
If youre looking for a job, one of the first steps you should take is finding recruiters in your industry and connecting with them.
In your request, explain youre actively seeking new opportunities and would love if he or she could pass along any relevant ones. You can also explain youd be happy to call upon your network if the recruiter needs any candidates for other positions.
Stats On Key Decision
LinkedIn is arguably the worlds largest gathering of decision-makers and professionals. According to the platform, in some form. These numbers showcase to marketers the quality of LinkedIns audience, which is .ideal for exploring if quality leads are the key to your business.
In terms of absolute numbers, there are 61 million senior-level influencers and . This makes LinkedIn the best place you can go to if you need a direct connection with key decision-makers of your target market.
For marketers whose target audience is the millennials, youd be glad to learn that out of the , more than 11 million of them are key decision-makers.
Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year. You can be sure to reach key decision-makers of the industries youre targeting for your brand.
According to LinkedIn, 45% of content readers are managers, CEOs, VPs, and other upper ranks in companies. You can help them discover your brand or product through a well-planned content marketing strategy.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Linkedin Posting Timing Conclusion
Thanks to LinkedIn, internet marketers can connect with each other as well as their target audience via an array of accessible, cutting edge material. At the same time, they should be cognizant of knowing when not just how and what to post.
It makes sense for you or your social media marketing manager to time your LinkedIn posts to get your best content in front of the right people at the right time. It can mean the difference between great success and repetitive failure.
Given the nature of Internet commerce and marketing, social media timing merits a serious look. Review LinkedIn basics and your posting schedule to better reach and serve your target audience.
If you’re interested in maximizing your social media marketing, you may also want to see the and the for maximum exposure, reach, and sales.
Of The Most Important Linkedin Stats For 2022
Have you started planning your 2022 social media marketing strategy yet? Are you wondering if LinkedIn should be a part of your strategy? LinkedIn is not just a professional networking platform it has now grown to become a place to find valuable content. Today’s marketers use it not only to build professional connections, but they also use it to look for content that helps them upgrade their marketing tactics. LinkedIn, therefore, should be a part of your marketing strategy.
If you are still not convinced, these 54 statistics will definitely motivate you to start using LinkedIn as a marketing platform.
Data Sources For Stats On This Page
Kepios analysis of data published in LinkedIns advertising tools in October 2021.
Kepios analysis .
Kepios analysis of data published in LinkedIns advertising tools in October 2021, compared with the latest population data published by the United Nations and the U.S. Census Bureau.
Kepios analysis of data published in Facebooks advertising tools in October 2021.
Any other data sources have been attributed directly within the article, next to the appropriate data point.
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Bonus: Click Here To Download A Linkedin Membership Comparison Chart
It compares the following membership plans: Free vs. Premium Career vs. Premium Business vs. Sales Navigator vs. Recruiter Lite to make it easy for you to choose the best plan for you.
Along with the membership level comparison chart, we will also send you four cheat sheets that will help you make the most of any LinkedIn premium plan.
How Many Users Does Linkedin Have In Each Age Group In 2021
Data published in the platforms self-service advertising tools in October 2021 indicated that marketers could reach the following worldwide audiences using ads on LinkedIn:
160 million users aged 18 to 24
460 million users aged 25 to 34
120 million users aged 35 to 54
20 million users aged 55 and above
Want to know more about the age profile of LinkedIn users in your country? Check out our free country report library.
Notes: the figures shown above are based on LinkedIns potential advertising reach, and may not correlate with the platforms total number of monthly active users. Rounding in source data may mean that individual figures do not correlate with totals. In particular, the share figures for each age group shown above may not equate to the sum of each genders share shown in the image below.
Profile of LinkedIn’s Global Ad Audience by Age and Gender October 2021 DataReportal
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% Of B2c Companies Have Acquired A Customer Through Linkedin
Here are some interesting LinkedIn statistics for businesses. According to a survey conducted by the company, more than half of B2C enterprises have gotten customers through LinkedIn. Additionally, LinkedIn is responsible for 64% of all social media-initiated visits to corporate websites and half of all people interviewed said that they are more likely to buy something from a company that they engaged with on LinkedIn. In other words, while B2B might be the primary domain that LinkedIn dominates these days, it can be very beneficial for B2C companies as well.