Trending Hashtags For 2022
When posting content, use various hashtags in order to help your post reach a wider audience and generate the engagement you need in order to further promote your firm.
When choosing your hashtags, its important to remember the following
- Make them relevant to the content you post. For example, if you are posting about issues relating to the services you provide such as PAYE or Payroll, you should obviously use hashtags like #PAYE and #Payroll..
- Use a mixture of common and less common hashtags Ive set out some examples in this.
The popular hashtags in column 1 on the PDF have a huge reach. Those in column 2 are more obscure but will help you reach a wider pool of people.
Dont Forget To Check Hashtags For Meaning Or A Ban
There are hashtags on Instagram that are banned or hidden.
This means they are flagged by Instagram for breaking community guidelines and will not help your reach if they are used.
Note that seemingly innocent hashtags have been banned such as #elevator.
So, you definitely want to check before you use a hashtag to make sure it is not banned or hidden.
In addition, be sure to double-check the intent of the hashtags that you use. For example, you have a different interpretation of what #WTF means than others.
Will Instagram Ban You Permanently If You Ignore The Warnings
Yes, the new Instagram algorithm will remove any account that shows a sign of spam or bot. For example, mass follows or unfollows in a short period of time is one of the known signs of spammers. First, you will get banned temporarily for up to 48 hours, and ignorance will make Instagram ban you permanently.
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Hidden Hashtag Hack For Instagram Stories
Now, you know the power of hashtags on social media like Instagram, Facebook. Earlier Instagram only allows users to place hashtags in their posts to get more likes and comments for their product or service-based IG Posts. They allow businesses to reach their potential users with the relevant Instagram hashtags & captions for the posts & videos. But now, Instagram is dressing with many features and the trending one among all is Instagram Stories. You can place any type of content in Instagram stories to attract your audience.
Well, you may have a question in your mind, Is this helpful for business accounts? Yes, of course, Instagram Stories is a flexible feature and aid all types of accounts. Business can also reach their potential customers by using the Instagram stories feature because it has all features that you use while posting your brand or service post on Instagram.
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If you are thinking about how to apply all the strategies in one Instagram story, then you should see them here. You can add captions, geotagging, mentions, and also hashtags on your Instagram stories without creating any mess on your story. Guessing how is it gonna happen? Then, look no further and just follow us to the end of this article. Thats it! you will get answers for all your questions rounding in mind.
Where Should I Post My Hashtags
On Instagram, you can put your hashtags in either in your caption, or in the first comment. While this was once a contentious issue in the social media, most experts now agree that in terms of the algorithm, it doesnt matter where you post your hashtags it shouldnt affect the reach of your post. Putting the hashtags in the first comment can look tidier, but it can also make it harder to schedule ahead. Plus, if someone beats you to the first comment, the hashtags may not work.
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An Example That Proves Instagram Hashtags Work
Now, heres a quick story that puts things into perspective.
Someone on our team is getting married in May.
He and his fiancée searched far and wide on Google for a photographer for their wedding and went through a ton of sites.
But according to them, they actually found the photographer for their wedding on Instagram.
Yep, thats right.
So take it from us, your target audience is using hashtags on Instagram and you want to be there when they search.
Now, heres a pro tip for you:
When doing your hashtag research, be sure to click on a few of them and take a look at the hashtags being used by your competitors on their top-performing posts.
You may find a few hashtags you didnt think of yet.
Ok, now that we know how to find hashtags for our brand, lets move on to the next question.
Should You Care About The Hashtag Sizes
Should you use only small hashtags?
Should you avoid big hashtags?
In my experience:
Dont worry about hashtag size too much.
The most important is to use hashtags that make sense for your account or business.
This is because Instagram has the new Search feature.
It allows people to type ANYTHING in the Instagram Search Bar.
Hashtags are keywords. So even if a hashtag is big, its still an important keyword you should use.
Plus, if you have a small Instagram account, you can still rank in the Top Post tab of a big hashtag page.
Heres the proof:
I searched for #pearlearrings. It is a big hashtag.
The second post on top is from a small account, @lume.atelier. It is ranking next to huge accounts with hundreds of thousands of followers.
It could be YOU ranking on the front page of a big hashtag!
So take your chance with big hashtags too!
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Use A Hashtag Suggestion Tool Like Later
Laters Hashtag Suggestion tool is an easy way to find hashtags based on the content of your post and similar hashtags in your industry.
To use it, type a hashtag into the tools search bar, hit Suggest, and itll immediately generate new hashtags, sorted by relevance:
We use this feature to find new hashtags and keep our hashtag lists updated, shares Lindsay. Its really handy! Make sure youre typing in niche hashtags for the best results.
to find the perfect hashtags for your Instagram strategy in just a few seconds!
Why You Should Use Hashtags On Instagram
Hashtags on create a clickable link to every post that has used that hashtag, usually organized by top posts and most recent posts. This creates an online page for that hashtags topic, making it easy for other users to find similar posts and browse through their desired content.
Using hashtags allows your post to be seen by other users, bringing higher visibility to your post and hopefully better engagement.
Smart use of hashtags can help your post get more attention, resulting in more likes, comments, and new followers. If youre looking to grow your audience or share your personal or company brand, hashtags are the best way to reach more users.
Hashtags are also a useful tool for inspiration or to browse through topics that interest you. If youre looking for ideas for your own post or just exploring Instagram for entertainment, you can search a hashtag that appeals to you and scroll away.
Instagram now allows users to follow hashtags like they would personal accounts. Following a hashtag intersperses top posts from that hashtag throughout your feed. This increases the chance of your post being seen via hashtags, and also allows users to delve further into their favorite hashtags by featuring them on their feed daily.
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Can I Hide The Hashtags In A Comment
Absolutely. You can hide your hashtags in a comment. Instagram doesnt distinguish between caption hashtags and comment hashtags.
Simply write your caption as you would. After that, navigate to the published post and leave a comment with your hashtags. They will be hidden completely until users navigate to the comment section.
Experiment: How Many Instagram Hashtags Should You Really Use
Will adding more hashtags to your Instagram posts help you reach more people? Or is 3-5 hashtags per post the sweet spot?
One of the most important steps in building trust in a relationship is consistency.
someone should probably mention that to Instagram.
The folks over at Instagrams HQ have been shaking things up as of late. The corporate-backed recently recommended that its best practice to only use 3 to 5 hashtags per post.
Let me repeat that: Three! To! Five!
While this seems like an innocuous hot tip, its a perplexing thing to hear directly from a platform that allows you to use up to 30 hashtags in each post.
This revelation from someone we trusted just begs so many questions: Was this a test? Are you tricking us? If 3 to 5 is the amount you actually want us to use why give us the freedom to use 30 tags in the first place?
But though the ground beneath us may be shaky, and the truth may be slipping through our fingers like sand in one of those timers that you lose immediately from your Pictionary set, I refuse to join the thousands of social media managers across the globe in their existential spiral over this.
Instead, Im getting my groove back, a.k.a, taking action to figure out whats really, for-real, accurately true: Are 5 hashtags optimal, or 30?
Experiment time!
Bonus:Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results.
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So Why Does Instagram Now Recommend Only 3
While you may be relieved by the idea that you no longer need to come up with 30 hashtags per post, other users are freaking out right now about the potential impact reducing the number of hashtags may have on the performance of their content.
And rightly so.
Each hashtag is an opportunity to be discovered, is it not? So surely reducing the number opportunities to be found is an issue?
There may be more to this recommendation than meets the eye.
Many accounts use hashtags wrong – filling their quota with random tags that are completely unrelated to their post topic, account niche or audience.
Remember, the primary goal of hashtags is to ensure that the right content is served to the right people – i.e. those who want to see it and who will interact with it.
When content is categorised incorrectly , search results turn up hundreds of unrelated posts and your feed is filled with content you have zero interest in seeing.
This seriously taints the user experience. A great user experience is key to keeping people on the app for longer .
By reducing the recommended number of hashtags, Instagram is encouraging users to be more considered with their selections and use only the most relevant hashtags in their posts.
This will improve the user experience by ensuring fresh content appears in feeds and by helping the right posts show up in search results.
free guide
Should I Use My Name As One Of My Hashtags
Unless your business or your Instagram name is well known, wed recommend holding off using your IG handle as a hashtag .
This is because unless people are actively searching for your name, theyre not going to come across your image and it might be worth a different one to get in front of your customers.
That said, youre not likely to do any harm using your name as a hashtag if you really want to
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Instagram Hashtags: What Are They And How To Use Them
The hashtag may have originated on Twitter, but Instagram hashtags have expanded the use of this popular social media tool. Studies have proven that using one or more hashtag increases engagement on social media posts, leading to more likes and followers. Learn how to use hashtags on Instagram to reach a larger audience and grow your followers
Branded & Product Hashtags
If youve been managing a brand presence on Instagram for a while, chances are that a version of your branded hashtag already exists, whether or not you were the one who came up with it. Branded hashtags are oftentimes the brands name, a brand slogan or related to a brand community. The former is the one that probably already exists for your brand. The latter two will need to be created and used by you. Product hashtags tend to combine your brand name and the product name. This way, you can track posts not just by your overall brand but to specific products. Creating a hashtag for your brand is simple and can easily carry over into your other social media platforms.
For EcoTools, their branded hashtag is their name. To encourage the use of it, the company put the hashtag into their Instagram bio and paired it with a call to action. Its on every brand post and on many of their customers posts, totaling up to over 131k on that hashtag alone.
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Go Targeted To Avoid Exceeding Instagrams Daily Limits
If you want to get the most return on your invested time, you should go after your target audience. If you have a fitness page, interact with people who are interested in fitness. You can find your target users in your competitors follower list, liking some fitness posts, and like this. AiGrow also has an Ai-Powered tool to help you extract a list of your potential followers. Just set a few parameters and let the AiGrow Generate the list.
How To Choose Your Instagram Hashtag Mix
Hashtags can provide a wide range of information about your content. Here are 10 types of Instagram hashtags to consider:
- Branded hashtags that are specific to your business
- Campaign hashtags that are unique to a marketing initiative
- UGC hashtags that are designed for customers to use
- Event hashtags that promote happenings and holidays
- Location hashtags that indicate where something is happeningfor local customers
- Daily hashtags that reflect themes like #MondayMotivation
- Industry hashtags that explain your field or type of work
- Community hashtags that share information and amplify voices
- Descriptive hashtags that clarify the topic of the content
- Phrase hashtags that include a message or an inspirational statement
The total number of hashtags you can use on Instagram depends on the content type. Feed posts and reels support 30 hashtags, while stories can include 10 hashtags. Although its easy to assume that you should add as many as possible, thats not necessarily best practice.
Many experienced marketers recommend maxing out hashtags or using a certain number of keywords from various categories. However, Instagram recommends keeping hashtags to a minimum. A recent specifically recommends using three to five hashtags instead of adding 10 or 20.
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Why Are Hashtags Important
Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.
Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to marketing, so we’re actually reaching more of the right people.”
Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because it is exactly what they were looking for.
Using The Same Account Daily
As we mentioned before, theres a significant difference between a trusted account and a brand new account. In general, the older and more active your Instagram account is, the more actions you will be allowed to perform daily. This is a rare case where slow and steady can win the race if you use your limited actions wisely early on.
Put plainly, the longer you own your Instagram page, and the more you use it daily, the more actions you will be able to perform daily.
If you are creating an Instagram page for your business and dont want to be restricted to the daily limits of a brand new account, if you have a personal Instagram account, you could convert your personal account into a page for your business. This way, you can perform more actions from your business account from day one.
This is obviously easier if your business is tied to your name . Otherwise, if you know that you will soon be creating your own business, create an Instagram account and begin warming it up as soon as you can.
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Whats The Optimal Number
This is a tricky question because the answer varies wildly. Within a caption, its recommended to use 1-3 hashtags. If you enter more hashtags as the first comment, then up to 30 hashtags would be acceptable. However, this is not to say that you should use 30 hashtags for every post. This leads us to the next tip.
Using Hashtags In A Post Caption Or In The First Comment Can Dramatically Increase The Performance Of Your Instagram Marketing
As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform.
According to a recent study, using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.
Access our Quick Win How to optimize Instagram marketing
This Quick Win will teach you a range of skills including post-planning tips, advice for creating powerful images, the best use of hashtags, and how to best caption your posts.
Access the
The key is to always keep in mind your profile size while you find the right number of hashtags and place them correctly.
Keep reading to discover how to properly use hashtags in order to grow your brands presence online in 2019.
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