Generate Traffic To Your Ecommerce Products
Best for: eCommerce businesses.
Before you start sharing your products on Pinterest, make sure youve enabled Rich Pins, which sync the latest information from your website into any pins created from your site. Product Rich Pins are able to pull the most up-to-date price, inventory, and product description from your website so you dont need to worry about manually updating existing pins.
Rich Pins are free to use and only require adding a bit of code to your website. New websites requesting Rich Pins are typically approved within 24 hours.
How To Hunt Popular Keywords
Use the right keywords when writing content for Pinterest. Pinterest pays a lot of attention to the quality of your content. If you do it right, you will absolutely knock it out of the park with Pinterest affiliate marketing.
Keyword popularity changes over time, so adapt accordingly. The is a fantastic source of inspiration for keywords that you can revise based on the time of the season.
Then, you always have apps like Tailwind, which helps you schedule and automate posts. Its all about finding what your audience is searching for and putting it to good use.
If you are posting product reviews on Pinterest, this is a great way to keep track of things.
Follow Engage And Interact With Other Accounts
- Follow new accounts of users who state or show they have interests related to the work your business does and the content you post .
- Re-Pin, Like, and comment on the content your followers and fans share.
- Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.
- Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved .
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Share Your Content On Other Social Networks
To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can so your followers can easily learn about the other platforms youre on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.
You can also so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.
What Is Revenue Generation
Revenue generation, generally speaking, refers to the process of creating an income.
In business, revenue generation means that a company takes active steps and measures to generate income by selling its goods and services.
For an individual, generating revenue means doing things that will eventually lead to the creation of income to the person like work on a job, make investments, or start a business.
Depending on the type of revenue you want to generate and how much, you will need to define a revenue generation strategy to property plan, execute, and achieve your objectives.
For example, a company may set a certain revenue target for the year.
To achieve its revenue target, it must then have various business stakeholders such as sales, marketing, research and development, finance, and other departments to work together to ensure that the company can produce goods or deliver services in exchange for money.
From a high-level perspective, a revenue plan may consist of:
- Defining how to generate more leads
- Defining a plan to increase the conversion of leads to customers
- Identifying the ideal customer profile
- Finding ways to reduce cost of production and overhead costs
- Finding ways to increase sales
- Looking at opportunities to upsell or cross-sell to customers
- Defining plans to launching new products and services
- Considering entry into new markets
- Considering acquisitions and M& A
To better understand the notion, lets define what is the meaning of revenue.
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Claim Your Website If You Have One Or Start A Website
If you have a website, make sure you claim it. You can do this by going to settings > claim. Here you will see an option to add your website.
You will need to add some simple code to your website and then you will be verified. Once verified you should be able to see a world & tick icon next to your website on your profile.
Display Ads With Mediavine:
I switched from Google Adsense to Mediavine after hitting 25,000 monthly sessions back in July. It takes 3-4 weeks to make the switch.
Mediavine requires your blog to be at least 3-4 months old with a minimum of 25,000 monthly sessions .
As I increased my Pinterest traffic to my blog a few months after July, I started earning a passive income online of at least $1,000+ USD per month by displaying ads like the one you see here
I definitely saw a HUGE improvement in ad earnings once I made the switch from Google Adsense to Mediavine!
See below for my results
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Example : Increase Revenue Streams
Another way businesses can improve their sales is by increasing the number of their revenue streams.
To increase your companys revenue streams means:
- Consider selling new products and services
- Penetrating new markets
- Targeting another type of customer
- Generating sales online or on social media
- Bundle your products and services to sell more
- Targeting customers from your competitors
Implement Smart Seo Strategies
You have to create opportunities for people to findyour boards and pins. Thus, its important to use effective SEO strategies to become more discoverable on the platform.
Make the most of your About section by being clear and descriptive when describing your business to people. Be sure to include keywords that you expect searchers to use when theyre looking for content like yours.
Take advantage of the 500-character description on each pin by using popular keywords and relevant links to make it more searchable. Remember to incorporate these naturally, where Pinners can easily read and understand, instead of adding random terms and running the risk of being spammy.
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Test Everything To Gain New Insight
However, keep in mind that businesses and industries differ from one another. What works for them may not have the same results for you. This is still a continuous learning process that requires at least a little trial and error, so be open to trying out various techniques to find out which ones will help you grow and achieve your business goals.
Help People Shop Your Look
Shopping is a top priority for 48% of Pinterest users so dont miss an opportunity to merchandize your digital storefront.
Show off a styled outfit or a sleek space to spark inspiration. Then, tag the specific products in that photo so your followers can shop that look themselves.
Only Business accounts can use catalogs and Shopping ads. You can either upgrade your existing personal account, or .
Step 2. Upload your product catalog
For most ecommerce websites, Product Pins can be automatically created for your whole product catalog.
This special format of pin features real-time pricing information, as well as a product description and availability. Users can click through to finish the transaction right on your site.
For any non-compatible ecommerce products, you can create Rich Pins. These also display product info, but you need to create each one individually, and you cant use them for Shopping Ads.
Step 3. Create a collection to make your products pop
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Sign Up For A Business Account
To market to your target audience, you should create a . As mentioned, this free account provides you with access to Pinterest Analytics and other handy marketing features such as a profile that clearly states youre a business, , and . If you already have a Pinterest account and want to , you can also do that without losing any of your content or work.
Note: If youre looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account and setting up your method of payment because this part of Pinterest is not free to target your audience more aggressively with the help of the platforms Ads Manager.
Drive Website Traffic And Boost Online Sales
For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.
These allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The networks widget builder helps you quickly customize, create, and add this feature to your site.
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Drive Traffic To Your Ecommerce Site
For added reach, throw some ad dollars behind your pins. Promoted Pins can be optimized to meet different goals, like increasing traffic or growing your Pinterest followers.
Step 1. Create pins that link to your ecommerce site
Upload eye-catching product photos, or craft stand-out images using graphic design templates created by Hootsuites in-house designers.
Save time and easily promote your brand with professional designs.
Ideally, link these images directly to the specific product page on your website, so followers can proceed directly to purchasing. The fewer clicks someone has to do to follow through with a sale, the better.
Step 2. Practice good SEO
Use these in the description of your pin, but also in your profile, and ideally, in your URL as well.
These will help your pins appear in Google search results, too, so be descriptive.
Glad has a whole selection of pins highlighting the features of its Press N Seal cling film. If youve been meal-prepping all week and have been waiting for just this sort of product suggestion to come into your life, clicking on the pin will take you directly to Glads website to buy some for yourself.
Get To Know Everything About Your Audience
Deep dive into their habits and interactions on the platform what they look for in a pin, what kind of content theyre drawn to, and what makes them click through on links. Understanding all of these things about your intended audience will help you capture relevant leads and generate more sales.
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Example : Increase Business Revenues
Increasing business revenues means that you will focus on your current portfolio of goods and services and define a plan on how to increase it.
For example, if a company offers licenses to an application or software it developed, its objective will be to increase the number of customers that will pay to subscribe to its license.
A company offering professional services like marketing advice, SEO agency, real estate agencies, or others will want to consider how to generate more sales in the same line of business.
A company can generate more business revenues by:
- Aiming to get more repeat customers
- Adding complementary services or products to its current line of products
- Adjust its pricing strategy
- Find ways to find more sales channels
- Solidify its online presence
Build Your Authority And Credibility
Even with your tremendous knowledge and experience, if people dont consider you an expert, they might not be drawn to check out your boards. To be a credible figure, lay out everything youve learned from the platform and from your research. Share concrete examples of your milestones or success stories from early followers to prove that your techniques actually work. This will show that youre the real deal and you know what youre talking about. If you look at pins that perform well, this is a huge factor: The person/brand sharing them has clearly demonstrated their expertise on the subject matter.
Another way to build your authority and bolster yourreputation is to post on other websites and offer your expertise in onlineforum channels. Go to other social media platforms, find threads about yourtopic, and help answer the questions or offer solutions to the problems. Youcan even link relevant blog posts, boards, and pins to applicable queries. Notonly will this position you as an expert, but it will also help drive trafficto your pages.
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Use Unique Images And Videos
- Create and share branded videos to promote your products and company. Pinterest users watch nearly 1 billion videos per day on the platform.
- Avoid excessive blank space in your images images with 30% less blank space in the background are pinned most.
- Create videos between 30-90 seconds long because theyre proven to have the highest performance.
- Create specific boards to share images of your companys most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.
What Is A Pin
Example of a Product Pin
There are various types of pins. For instance, with a product Pin, an item can be shoppable, with information like:
- Links to the checkout page of the retailers website
Other pins kinds of Pins comprise:
- Recipe Pins that makes it easy to cook a meal
- Shop the Look which enables Pinners to shop for the individual products
- Video Pins that mostly show how-to content about cooking and beauty
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Let Users Buy Your Product Without Leaving The App
Buyable Pins are a great option for many online retailers. These pins allow your users to browse your products and go through the payment process without leaving the platform. Products can be purchased with a credit card or Apple Pay, and the checkout process is simple and secure for mobile users.
If Buyable Pins dont work for you, you can try Product Pins, which let users see information about product pricing, availability and where they can buy it. Link the Product Pins to the product landing page where the user can easily buy the item.
The Hybrid Social Network/visual Search Engine Is Coming Public Here’s What It Means For Investors
In this segment from Industry Focus: Technology, host Dylan Lewis and Fool.com contributor Brian Feroldi take a closer look at Pinterest’s financial statements, discuss its competitive advantages, and talk about the significant market opportunity ahead.
A full transcript follows the video.
This video was recorded on March 29, 2019.
Dylan Lewis: Listeners, we’re going to be talking about Pinterest today, one of many tech companies that are going public in 2019. Kind of an interesting one because this one has been around for quite some time. The business model is a little bit more mature. I think a lot of people are probably pretty familiar with this name.
Brian Feroldi: This is a company that I have personally had on my radar for several years now because my wife has been an avid Pinterest user. I have personally used Pinterest to find gift ideas for her. I know that there’s a lot of power in the engine and I’ve been very interested in digging into the numbers behind this company.
Lewis: For the uninitiated, I think Pinterest could maybe best be described as a combination of a , Instagram, and Etsy. If you look at the Venn diagram between all those social media platforms, that’s kind of where you find Pinterest. It’s a lot of makers, DIY-ers, people that are looking for some inspiration through a visual medium.
Lewis: Those are U.S. metrics, right? Eighty percent of mothers in the United States, 50% of millennials in the United States.
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Build Your Brand Presence
The first step is to begin building your presence by proving to your audience that youre an expert in your area and worth following. Youll want to engage your audience and spend time pinning on a regular basis so you become familiar with your target audience. Re-pin your followers pins. They in turn may start following you.
Like other social media, its a good idea to follow your competitors to see what theyre up to, and to make sure you have fresh content to offer. You can also re-pin your content to Trending or Explore pages to increase visibility. Just make sure your pins are relevant.
Contribute Content To Brands
Coming up with pins takes a lot of time and effort. Thats why brands often partner with people who can help them with this task. If you have strong creative skills and a unique style, showcase these in your own pins so brands can find and potentially link up with you. As their creator, youll help create fresh and visually-appealing pins that catch their followers attention and stand out from their competitors.
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Social Media Management Tools
- Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
- Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine whats doing well with your audience members, and advice about the best days and times to share your Pins.
- Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post-scheduling capabilities, and details about the type of content your audience wants.
Pinterest has also launched its own scheduling tool, allowing Business users to pre-schedule their content within the platform.