Check Out The Competition
Isnt doing a great job its own reward? Well, sure. But admit it you also want to leave your rivals in the dust.
So dont forget to review the Twitter accounts for your industry competitors. Analyzing their social media can help you refine your own, by revealing weaknesses or gaps in their strategy, and ways that you can distinguish yourself.
Introduce Yourself By Sending Your First Tweet
Some people may disagree with me here, but I think now is the perfect time to send your first tweet. Its not going to be anything earth-shattering, and you wont have any followers to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple your introduction to the Twitter world.
Add More Information And Links To Your Twitter Professional Profile
Twitter for Professionals also allows you to add more information and links to your profile. This has several advantages:
Once youve found the most accurate description of your business or profession, youll see it displayed on your profile immediately below your bio.
Its not yet clear whether you can search for professionals on Twitter via these labels. But as the social network continues to add more features, I would expect to see the labels used to categorize and connect professionals.
If youre based in the U.S. , then you can also add extra modules to your profile. Here are the professional profile modules currently available.
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Spend More Than 2 Seconds On Your Copy
Since a tweet is so short, its easy to write it and just send it out into the world. However, taking a few seconds to double check your spelling and tone can save you from embarrassing mishaps.
Sometimes a seemingly innocent tweet can be misinterpreted simply because of a typo or the way it was worded.
Know How Often To Tweet
Knowing how to pace your Twitter use is a delicate balance. Tweet too little, and users forget about you. Tweet too much, and they get annoyed and ignore you.
In most cases, its best to tweet more than one or two and fewer than three to five times per day.
There are several ways to schedule your Tweets so that they come out at the right frequency. Twitter has a built-in scheduling feature. You can also use a social media management tool like Hootsuite to schedule your Tweets as a part of a complete social media calendar.
Manage your Twitter presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your audience, and measure performance. Try it free today.
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Create A Twitter Marketing Strategy
Like every social media platform, you need to create a site-specific marketing strategy. It doesnt have to be too different from your overall business marketing strategy, as youll carry over elements like your buyer personas. These are the representations of your target audience that youll translate into social media target audiences, which will help you identify the customers most likely to interact with you on the platform.
Its important to note that your will need to be in line with Twitter specific elements like live video and hashtags.
Plan Out Your Twitter Strategy with HubSpot’s Free Social Media Content Calendar
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Finally, youll see a summary of your tweet promotion before confirming your payment details and sending the campaign live. The whole process takes less than 2 minutes.
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Create A Branded Hashtag
Want to get some user-generated content on Twitter? Start by creating your own branded hashtag.
Branded hashtags give you and your audience a way to easily see all the tweets related to your brand even if they dont include your Twitter handle. Theyre also great for tracking tweets around specific campaigns. For instance, Netflix often has hashtags for its original content. These branded hashtags make it easy to track conversations about new or upcoming shows and movies.
Our first look at Netflix’s #LostInSpace reboot premiering April 13
To take things to the next level, combine branded hashtags with your social media analytics tool to gather data on sentiment analysis, reach, impressions and more.
Apply To Host Ticketed Spaces
The option to monetize your audio chats with Ticketed Spaces is also restricted to mobile. However, you dont necessarily need a professional profile to access the Ticketed Spaces feature, although it may help. For example, Twitter for Professionals makes it quicker to promote a tweet announcing your ticketed space.
Currently, the criteria are:
- Youre over 18 .
- Your profile is complete, which means youve added an account name, bio, and profile and header images.
- Your email address is verified and youve set up two-factor authentication.
- You have more than 1,000 active followers.
- Youve hosted at least three spaces in the last 30 days.
If you meet all of those requirements, you can apply to join the beta program for Ticketed Spaces. Until recently, this was limited to the U.S. but applications now seem to be open for more countries.
To apply, go Monetization > Ticketed Spaces in the sidebar.
Then follow the prompts to submit an application.
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Use Twitter Custom Audiences
Custom Audiences gets your Twitter ads in front of your most targeted viewers.
Your email list and website visitors are PRIMED to be potential customers.
Targeting them with ads on Twitter puts them one step closer to conversion.
Use Twitters Custom Audiences feature to target those fans when you have something to promote.
Useful Tips On Twitter Marketing
- Optimize the timing of your tweets.
- Posts at least three times a day for more engagement.
- Scheduling posts on Twitter using boosts your presence.
Summing It Up
Though Twitter has umpteen benefits, even the best marketers get overwhelmed by the daily tweeting frequencies. Yet, leveraging this social media platform is of utmost importance.
However, it takes months of effort to be consistent for that one tweet to go viral. A proper Twitter marketing strategy is all you need to make your business a huge hit. Couple it with a tool like SocialPilot and witness a dramatic surge in engagement.
Start your free trial today and see for yourself.
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Write Your First Tweet
Now that you know what you want to share and the tone you want to use, you can fill out the Tweet creation box.
You have 280 characters, including spaces, in a single Tweet. A counter on the bottom right of the Tweet box shows you how much room you have left. Remember, you can create a thread with multiple Tweets for a longer message you’d like to share.
Amos Zimmerman, social media manager at Wix says, Since Tweets aren’t editable, make sure you proofread your copy several times. Consider showing it to a friend for feedback, or even publishing it first on a test Twitter handle that’s set to private.
You can embed the following into the Tweet:
Next, we’ll talk about hashtags, which you’ll also want to include before publishing your Tweet.
Tip: Use a social media post maker to elevate the visuals in your Tweets.
Customize Your Twitter Feed
Your Twitter feed is what you see on your homepage. It consists of tweets from people you follow, as well as anything theyve retweeted or liked. The more people you follow, the more diversified and, arguably, interesting your newsfeed will become. Following more people also reduces the odds of you seeing the same tweets every time you log in.
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Useful Tips On Using Hashtags
- It is a great way to organize tweets around a specific keyword or topic. However, dont use more than two or three hashtags per tweet.
- Use Twitter hashtags that are already popular and relevant for your business. Focus on the ones that are followed most by your target audience.
- You can also use trending hashtags in your tweet to get more followers.
How To Mute Words On Twitter
One of Twitters more hidden features is called “muted words.” The feature allows users to mute specific words or phrases from appearing in tweets on your feed. This is especially useful if you’re trying to avoid movie or TV show spoilers.
For example, if you missed the season finale of The Bachelor and you wan’t to avoid seeing tweets about the show, you could mute the terms “The Bachelor” and hashtags such as “#TheBachelorABC.”
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How To Schedule Tweets
To schedule tweets, use TweetDeck. It is currently available as a website, and as a desktop app for Mac.
1. Go to the TweetDeck website or open the TweetDeck desktop app for Mac
2. Select the feather in the upper right hand corner
3. Type out your tweet in the text box
4. Select “Schedule Tweet”
5. Select date and time you want the tweet to be sent out
6. Select “Tweet at “
Go On Turn The Corner
I promise you this: If you make the effort to try some of the things Ive listed here and just stick with it for a while, you will turn the corner with Twitter. I never thought I would get the hang of it, but now its as much a part of my day as checking email and Facebook. People who work in other fields can probably get away with avoiding Twitter, but for you, an educator? Its part of an essential 21st century toolkit. Make this the year you really start using it.
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How To Use Twitter Like A Social Media Pro
Twitter made its internet debut in 2006. Since then, it has quickly become one of the most popular social media networks on the web.
Not only is it a social site, but it’s also a , a news-sharing platform, and a way to keep up with the thoughts of your favorite celebrities. It has made our world much smaller by connecting us to people who would otherwise be out of reach.
Make A Content Calendar
Planning your content takes a little bit of time upfront, but ultimately saves you effort and stress later on. Trust us, youll be glad you did it when youre not struggling to come up with a witty, original tweet for #NationalDoughnutDay at the last minute.
A social media content calendar is useful for aligning the content youre posting on all your channels, and spotting possible gaps and conflicts that you can address. It also helps you Planning ahead helps seize opportunities for timely or interesting content, like sharing your sustainability practices on Earth Day, or celebrating your female founder on International Womens Day.
When creating your calendar, consider:
- How often you want to post
- The best times to post
- Who should approve posts
A calendar can also help you assess your content and see if youre sharing a balanced mix of tweets. You want to follow the rule of thirds : of tweets promote your business, share personal stories, and are informative insights from experts or influencers.
However, you cant set it and forget it. You still need to keep an eye on your Twitter account so you can reply to DMs and mentions and join conversations.
Worried about spending too much time on it? Dont be you can manage your social media in just 18 minutes per day.
Sync Twitter With Your Phone Number
If you did not already give Twitter your phone number, you will be prompted to do that now. Twitter uses your phone number sparingly . This step is optional, but highly useful should you ever encounter a problem.
If you choose to give Twitter your phone number, it might call or text you to verify, providing a code for you to enter on the next page to prove you are the person youve told them you are.
Create Use And Promote Branded Hashtags
Branded hashtags represent your school’s overall brand and personality, and they can play a key role in engagement and conversation. You can use these clickable tags as a way to begin and maintain engagement with members of your school or district’s community.
The Woods Academy, for example, began using #WoodsWorksOn as a means to gather and Retweet content from students and families during the beginning of the 2020 pandemic. They continue to use the hashtag in reference to any great wins for the school including the return of in-person athletics events!
YES prep used the branded hashtag #ThankAYESPrepTeacher in tandem with the more widely used #TeacherAppreciationWeek during May’s Teacher Appreciation Week celebration. Whether on a national holiday or not, celebrating your community in this way on Twitter will help encourage engagement.
Hashtags are not only a great source on Twitter, but when you create branded hashtags, you can use them across all of your social networks to unify your brand and content.
As a Finalsite client, Ellington Public School uniquely uses the combination of hashtags and Finalsite Feeds to feature their Twitter content directly on their website!
Seeing as hashtags are searchable on Twitter, it is easy to track the engagement of your branded hashtag. Low engagement may signify your hashtag is too long or has not been promoted effectively. You can use outside tools like ritetag.com to measure the reach of your unbranded hashtags.
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How To Enable Twitter Night Mode
Twitter Night Mode is a popular future for users who want to minimize eye strain. Turning this feature on will change the layout color scheme of your Twitter interface to a black background. Plus, it makes scrolling through your feed in the dark much easier.
To enable Twitter Night Mode, follow these steps:
1. From the Twitter home page, click More, followed by Settings and privacy.2.Find the section labeled General, then click Display.3. Select your preferred Night Mode setting. The options are Dim or Lights Out.
You can always go back and make changes by following the same steps if you decide you prefer the default background.
Be Part Of The Twitter Community
One point we stress a lot is that Twitter isnt just a content distribution tool. Its a social network brands can use to connect with their audience. A part of that is being a part of the community.
Too many brands make the mistake of spending little to no time getting to know the Twitter ecosystem.
One of the best ways to get acclimated and participate in the community is to get involved with some relevant . If youre curious about whether or not its ok to join in on Twitter chats from your brands Handle, the answer is yes!
A2: Definitely not. I think they are used more formally in B2B but customers in any industry can benefit from seeing how a product or service can help solve pain points in their lives. Case Studies make things more relatable. #sproutchat
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Twitter As A Social Messaging Tool
Yes, Twitter is social media, but it’s more than instant messaging. Twitter is about discovering interesting people around the world. It can also be about building a following of people who are interested in you and your work or hobbies and then providing those followers with some knowledge value every day.
Twitter works well with other social tools, including Instagram, Snapchat, and Messenger. For example, if you like a tweet and want to , tap the tweet, then tap the icon and choose Instagram Stories. The tweet will appear as part of your Instagram Story. .
How To Use Twitter For Professionals
Corinna Keefe / February 9, 2022
Want to get back into using Twitter for marketing? Not sure if its worth applying for a professional account?
In this article, youll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform.
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Learn How To Use Twitter Lists
Once you get active on Twitter and your feed starts to fill up, Twitter Lists can reduce the noise by organizing your feed into targeted topics.
is like making a custom timeline that only contains content from the accounts you choose.
There are a variety of topics you might want to make a List about for your business. You can use them to keep track of partners, competitors, or the accounts that engage with you the most.
Become A Hashtag Master
Hashtags are a feature on every social platform, but they were born on Twitter. And they remain an invaluable tool to boost your engagement and discoverability on the platform.
Understanding how and where to use hashtags on Twitter will make your content more impactful and help you reach new audiences who share your interests.
- Find the right hashtags. Use hashtags that make sense for your industry and niche. Checking out what hashtags are popular among your competitors can provide insight.
- Create a branded hashtag. This is a hashtag unique to your business, which can be used to collect and organize content about your brand. Theyre ideal for promoting campaigns and finding user-generated content.
- Follow trends. displays the current trending topics, including hashtags. Joining these conversations will help new audiences discover your posts. Just make sure you understand the context, to avoid any embarrassing mishaps.
- Dont overdo it. One to two hashtags per tweet is optimal.
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