Evaluate And Improve As Time Goes On
Just like with all of your marketing campaigns, you should be evaluating the effectiveness of your Snapchat filters. Luckily, Snapchat has a built-in analytics tool to gain insight into how your filters were used and viewed by Snappers. To take a look at your metrics click on the three-line icon on the top left-hand corner, select My Orders, chose your filter, and view the metrics. Youll be able to evaluate filter metrics like swipes, uses, views, and overall usage. These analytics can also be downloaded to a CSV.
How To Make A Snapchat Filter: Reasons To Do It
When you want to show off your business or celebrate a special event, a paid Snapchat filter is the right choice for you. On the other hand, you can also choose to create a free community filter that represents a location or a moment .
You can make Snapchat filters either in your web browser or through the Snapchat app. Once you’ve created a filter and submitted it, you should hear back from Snapchat within a few hours on whether it’s been approved. Let’s take a look at exactly how to make a Snapchat filter.
How To Add A Filter To Snaps
Last but not least, let’s cover how to add your fancy new custom filter to your photo and video snaps.
Note: While your filter is active, everyone within your filter’s set geofence will be able to use it for an unlimited amount of times on Snapchat.
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I Snapchats Geofilter Guidelines
Snapchat allows you to do this for one of two reasons:
- Community Geofilters Snapchat will actually let you create and submit one for your school, local landmark, or another public location and, if it gets approved, Snapchat will just add it for users in that area for free.
- On-Demand Geofilters The other type of filter you can make is an On-Demand one. These are essentially any that you want to make for a specific event within a specific area. The catch? They cost money.
- Personal On-Demand Geofilter You can pay for a personal on-demand filter and that allows you to promote things like birthday parties, a graduation, etc. .
- Business On-Demand Geofilter The other type of on-demand paid filter is the business ones, these just allow you to promote a brand within the filter itself using your own logo or brand name .
Now all of the filter types dont allow URLs, handles or email addresses and needs to be something that a user might actually want to share. Some other restrictions are:
And with that out of the way, and if you have an idea of what youd like to make for your filter, heres how to submit it for approval.
Why Should You Make A Snapchat Filter For An Event
Filters are your chance to capitalise on a user trend on Snapchat. Filters and geofilters are available to the public. They can be seen as the equivalent of using a popular hashtag on Instagram.
Businesses of all kinds are using geofilters: bars, restaurants, shops, and museums. But theyre also popular with events such as weddings, sports events, and music festivals.
Your geofilters will automatically appear in a users Snapchat app if theyre in your geographical area. That makes your filter work as a localised, sponsored ad for your event.
Have a look at what other businesses are doing. Turn on your location services for Snapchat, take a picture using the app, and swipe left or right to see which geofilters are available.
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How To Make A Snapchat Filter In 3 Easy Steps
Snapchat filters add personality to your posts. Learn how to create your own Snapchat filter!
Snapchat remains one of the most popular multimedia messaging apps on the planet. And you can even make your own Snapchat filter.
With Snapchat geofilters, you can put artwork, names, and logos, etc. over messages in the app. Snapchat geofilters only work in specific locations and are often available for a limited time.
Do you want to make a Snapchat filter for a wedding, birthday party, or other social event? In this article, we’ll show you how to make a Snapchat filter using the geofilter feature.
How To Create Your Own Snapchat Filters
This article was co-authored by Darlene Antonelli, MA. Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been viewed 6,523 times.
Snapchat filters are a fun way to alter the videos and images you create in Snapchat. Maybe you want rainbows to pour out of your mouth when you open it, or maybe you want to add cat ears on you and your friends. There are many different free filters on Snapchat and you can create your own! Since the app does not feature filter-creation, this wikiHow teaches you how to make Snapchat filters by using a web browser computer.
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Do You Need Help Designing Your Filter
OK, so let’s say you’re stuck on step No. 2 above, and you need help designing. You can start with Snapchat’s premade filter templates and edit them, or you can upload your own artwork that you made from scratch using image editing software such as Adobe Photoshop or Illustrator. If you’re not that savvy with such programs, perhaps consider buying custom filter artwork on Etsy – where sellers will supply you with design files to upload.
Note: You always can edit your filter design online after the fact. Just log back into the Create Your Own filter website, go to the menu in the top corner, select My Orders and then the submission you want to edit, and click on the design to begin editing it. Remember, though, that all revised designs need to be reviewed by Snapchat. Once approved, the new design will replace the old one. Easy!
How To Make A Snapchat Filter In The App
You can also submit your custom Snapchat filter on your iPhone. The process is pretty much the same, with the only difference being finding the iOS-only feature within the app.
To locate it, open Snapchat on your iPhone and go to your profile. Then go to Settings to find Filter and Lenses. After you select Filter, Snapchat will take you to a similar customization screen to design it.
Follow the same algorithm, create your own design, set the dates, and the area, then pay and submit your Snapchat filter for approval.
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Follow The Specs Outlined By Snapchat
While this one might sound obvious, it can be easy to overlook. Why waste time and money designing your beautiful Snapchat filter to have it disapproved by the platform? Here are the artwork guidelines outlined by Snapchat that you need to follow:
- File dimensions: 1080px wide by 2340x high
- Max file size: 300 KB
- DPI: 72
- File type: PNG with a transparent background
- Ensure your filter only takes up roughly 25% of either the top or bottom of the screen
Snapchat also provides are longer list of submission guidelines and tips here.
How Do I Make A Snapchat Filter
The popular filters found on Snapchat havent always been there. The lenses and discover feature didnt hit users phones until January 2015 when 40 percent of adults in the US were using Snapchat.
In June 2017, the company changed its processes so users could create their own Snapchat filters for a small fee.
The process is fairly simple, with the website doing the majority of the work.
Step 1: Log on to the create your own filter website and either upload an existing filter youve created or choose from a drop-down menu listing event options.
Step 2: When you have selected the event from the drop-down menu and selected the basic filter background, you then have the option to change the color and add text.
Step 3: When you have finished creating your filter and clicked next, you will be directed to a page allowing you to select the date range and time frame for the filter to be available. The cost will vary depending on the timeframe you want the filter up.
Step 4: Its time to pick the location and range the filter will be able to reach. You can either select a specific location or draw a fence to set up the parameters for where your filter can be used.
Step 5: Now you pay for the filter. The page will provide the filter details for you to take one more look before adding your payment method and clicking the submit button.
Step 6: Enjoy your filter!
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Why Are Filters A Good Idea For Snapchat
Corporations have turned to Snapchat as a way of branding their product, creating bright colored filters including their slogan or company name.
With each story or snap a user sends out using the filter, the more likely the brand will get a bump in sales. Although Snapchat filters may only be set in certain locations, by using it only across one city or neighborhood, the company is likely to reach a much wider audience as Snapchats can be sent all over the world.
Companies like Dior are using these filters as a virtual word of mouth to garner sales and appeal to a wider arrange of buyers.
Why Businesses Should Use Snapchat Filters
Snapchat filters are one of the main ways Snapchat was able to successfully grow their popularity. Before Snapchat introduced the world to these swipeable filters, the app was download 600,000 times each day worldwide once Snapchat filters were added to the platform the daily download rate DOUBLED.
A Snapchat filter, left, is overlay, as opposed to a VR lens, right.
One study found that one of the main reasons users spend time on Snapchat is because of the filter feature. Realizing this, Snapchat has made it possible for businesses to grow their brands by creating their own branded Snapchat filters.
Geofilters also have been found to get a wide amount of visibility with 40 to 60% of the daily Snapchat audience seeing them, according to HubSpot. In fact, a Geofilter run by Bell Media for students at the University of Alabama reached 19,000 people in just five hours!
Now that you understand how valuable these babies are, here is how you can go about creating your very own Snapchat filters to draw even more eyes onto your brand.
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How To Create Your Own Snapchat Filter
You are here: How To’s»How to Create Your Own Snapchat Filter
Snapchat filters. If youre a user of Snapchat, you most definitely have seen them and theres a good possibility youve even used one theyre those overlays that you can put on your photos when you swipe on the photo you just took in Snapchat.
Did you know though, that you can actually create your own Snapchat filter?
How To Create A Custom Geofilter On Snapchat
Snapchat has debuted a brand new feature that will let businesses create their own custom Geofilter that Snapchat users can add to their Snaps.
You can create a Snapchat lens or filter from your phone or computer. In this guide well walk you through each process separately.
Bonus:Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
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How To Make A Snapchat Filter:
- Step #1: Go to Snapchats Create page and choose what type you want to create. Aside from filters, you can also make your own custom lenses and bitmoji to accompany all of your online creations.
- Step #2: Once youve chosen a product , its time for the fun part: designing! There are filter designs available that you can build from, or you can create from scratch! You can also add text and change the font style, size, and color.
- Step #3: Upload elements to add to your filter. If youve got a logo or a photo you want to add to your filter, just upload it to Snapchats Create Filter interface. You can add photos youve created from editing apps like Instasize.
- Step #4: After youve finalized your filter design, go to Dates and select the date and time you want your filter to be available. You can even have it available for the long-term.
- Step #5: Click Next or Location. You can custom draw a fence around the area where you want your filter to be available for use. Location will determine how much your Snapchat filter will be.
- Step #6: If your design, date, time, and location is final, its time to hit Checkout.
Want to make a custom geofilter for a public place like parks and neighborhoods? Its just as easy, plus its free to create and submit!
How To Use And Create Custom Snapchat Filters
Have you ever thought of a filter that youd love to use on Snapchat? Have you ever seen someone using a Snapchat filter that you have no clue how to get? Well, look no further this guide will introduce you to the wonderful world of custom Snapchat filters.
There are many times when I have seen a filter that I had no clue how that person got. I would scroll through the pre-loaded filters looking for it to no avail. That is until I learned about the custom filters feature that Snapchat provides its users. Not only is there a way to submit the filters youve made, but there is also a gallery of filters that others on Snapchat have made for your personal use.
Before you start creating custom filters on Snapchat, youll need to realize that creating a new filter will cost you money. The cost depends on the amount of time the filter is available and the area where the filter is available. However, creating a custom Snapchat filter is pretty straightforward .
If youre confused and want to know more about custom Snapchat filters, follow this guide to get you started.
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Set A Plan With Specific Goals
Just blindly creating Snapchat filters for your businesses radius is likely not going to be super effective at engaging your audience. And, worse, it could feel random or even obnoxious to Snappers. This is why having a specific plan in place as to what the goal of your filter is and why you want people to use it will be most effective.
For instance, are you a floral shop running campaigns around Mothers Day flower arrangements? Then a couple weeks pre-Mothers Day when folks are starting to think about sending out deliveries may be a good time to sponsor a Mothers Day related Snapchat filter with this reminder.
The bottom line is that having a goal set and purpose for your filter will ensure it will actually spark interest and benefit your bottom line.
Design And Import Custom Snapchat Geofilters
While there are a lot of photo editing apps and services out there, we will be using Canva for this demonstration. We have also added the best Snapchat geofilter makers you can check out in the next section.
1. Visit Canva or similar services and design your Snapchat geofilter. You can either rely on one of the existing templates or create one from scratch. After designing the filter, press the Download button at the top-right corner to download the PNG file in 1080 x 2340 resolution.
2. Now, go to Snapchats Create Your Own website , , and choose the PNG file you designed.
3. You will now see your Snapchat geofilter in the editing interface. Here, you can add additional text if you prefer or. Then, you need to complete the payment. You can check the previous section for instructions to configure the duration and geofence of the filter.
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How To Create A Snapchat Filter For Your Next Big Event
Snapchat filters give context to your Snapchat stories and messages.
Knowing how to use Snapchat is an important aspect of modern marketing strategies.
Geofilters tell friends where you are in the world, what you might be celebrating, or what event youre attending.
Filters have evolved over time. Originally, we started with simple location filters that tell people youre in Chicago, or at the Eiffel Tower, or enjoying a hot dog in New York City.
As Snapchat grew, it expanded filters to large events. The Super Bowl, Oscars watch parties, etc., might all have their own Snapchat-originated filters.
Then Snapchat made it personal by allowing users to create and purchase filters for their own events. Weddings, quinceañeras, college graduations, dog birthday parties any event you can think of can have its very own Snapchat filter.
Not only are filters fun, but theyre also great for event marketing purposes. They create curiosity and demand surrounding your event and urge viewers to learn more.
If youre looking to create a custom Snapchat geo filter, for professional or personal reasons, use this guide as a complete reference.