Quick Tips To Build An Instagram Hashtag Strategy
In the year 2021, hashtags are a fantastic way to reach new audiences on . They require very little effort and no cash investment, but they can lead people who may be interested in your content right to you.
But how do you choose the right Instagram hashtags for your post? How many should you use, and where should you put them? Whether you have a sleek video ad or image you want to share, the right IG hashtag strategy, alongside an awesome video maker and story editor can definitely help. Here are some 7 quick and effective tips to up your Instagram hashtag game:
Use Hashtags To Build Communities
Find ways to use ultra-niche hashtags to target and interact with a focused, active community or micro-community to boost your brands visibility and engagement while keeping a conversation going around your business.
Outdoor clothing seller REI built a community and started a movement with #optoutside, which encouraged people to reconnect by exploring the great outdoors.
More than 11 million Instagram users have shared their adventures using the hashtag.
Pro tip: To find community-oriented hashtags, do your research and see which Instagram hashtags your target audience uses when they talk about things related to your brand, then adopt them. To build community, give users and consumers a reason to use your hashtag.
Tracking & Analyzing Instagram Hashtags
So youve decided on all of your hashtags and youre ready to get started on the new social strategy. Whats next? Checking in on how all these hashtags are working out for you. As you start to use the same hashtags, youll start noticing when you receive more engagement or more spam comments. To make sure that youre using the right hashtags for you, find a social media tool that offers hashtag analytics.
The Outbound Hashtag Performance chart in Sprouts Instagram Business Profiles Report keeps track of all the hashtags you use on posts and their performance. With one glance, youll notice which ones you use the most of and which ones get the most engagement. These two may not generate the same results, especially if youre switching up the hashtags for posts. By reviewing your analytics, you might end up finding that your most relied-on hashtags are not actually the ones resonating the most with audiences.
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Use Hashtags In Other Content Formats
So far in this guide, weve talked about how you can use hashtags in your Instagram feed posts. But after youve made your shortlist of hashtags your Instagram audience follows, dont limit yourself to grid posts.
There are other content formats where you can use hashtags to boost reach, including:
- : Reach people enjoying the TikTok-style of short-form content by tagging your Reels with popular hashtags.
- Instagram Stories: Youre allowed to add up to 10 hashtags per Story. While they dont show in the feed of people following the hashtag, you can appear on the results page for it.
- Shoppable grid posts:70% of shoppers use Instagram to discover new products and more than 130 million users click on shopping posts every month. Get your shoppable content in front of your target audience by hashtagging phrases they follow or use.
Pro Tip: Its estimated that half of user-to-business messaging . Handle those inquiries on autopilot with Instagram DM Automation by ManyChat, which provides real-time answers to FAQs.
See What Hashtags Your Audience Is Already Using
After all, if your audience is already using a certain hashtag, then other people just like them are probably using it too. Finding these existing Instagram communities is a great way to expand your audience and reach the people who are most likely to be interested in your business.
Keep an eye on your top followers and see what hashtags theyre using. Instagrams search tool can give you some additional information about which hashtags the people you follow care about. When you conduct an Instagram hashtag search, the search tool will show you if anyone you follow also follows that hashtag.
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Option #3 Hiding Instagram Hashtags In The Caption
Looking for tips on how to put your hashtags lower on Instagram captions?
There IS a way to put your hashtags in your caption while keeping your posts and feed looking good, and it works similarly to the Instagram dots method.
Simply format your caption so that it adds line breaks, pushing your valuable hashtags into the more section of the caption where they still do their job of increasing reach and engagement, but arent easy to see!
Remember, take out any extra spaces lingering after the punctuation at the end of your line breaks. This also includes after emojis in your captions!
As with the dots method, you can type out the caption with the line breaks directly in Instagram now. But just remember that any hidden spaces will cancel the line break.
Did you know? You can also compose captions with hidden hashtags in Tailwind! Just copy and paste in your caption and formatting, and then use Hashtag Finder to find the best hashtags for your Instagram post.
Heres a Tailwind hack that makes this incredibly simple and quick:
The Top 50 Instagram Hashtags In 2021
According to Hootsuite, these are the top Instagram hashtags in 2021 based on the number of posts in which theyre used:
Its so important to note, though, that while these posts are used the most frequently in 2021, it doesnt mean that theyre going to be the most effective at driving engagement, reach, or followers for your content.
The likeforlike hashtags, for example, often wont get you a ton of engagement, just followers who only want followers back in most cases. They arent necessarily the kind of followers you want, because they likely wont belong to your target audience. Similarly, plenty of users love to add an #instamood to their post but dont actually go check out the topic too frequently.
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Use Insights To See Which Tags Work Best
If youve made the , you have access to post insights that tell you how many impressions you received from hashtags.
This data helps you figure out which hashtags are most effective for improving reach.
How To Search Multiple Hashtags On Instagram
The easiest way to search multiple hashtags on Instagram is to set up search streams in a social listening tool like Hootsuite to track the hashtags youre interested in so you can see all the relevant content on one screen without having to conduct each one as an individual Instagram hashtag search.
Instagram business profiles can conduct up to 30 unique hashtag searches in any given seven-day period.
Heres some more information about how to set up search streams so you can keep track of multiple Instagram hashtags easily on one dashboard.
We wrote a full post about the benefits of social listening if you want to dig deeper into how this works.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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How Many Hashtags Can You Use On Instagram
You can include up to 30 hashtags in a single post. But although you can include 30 hashtags, there is some debate about whether you should. Some people say it looks spammy. However, studies have shown that posts using 11 or more hashtags get the best engagement. Experiment to determine what works best for you.
Creating A Hashtag Is Just A Starting Point
Hurray, youve got your own hashtag! What now? Start using it parallelly on all the social media channels you run. Twitter, Facebook, LinkedIn these are actually so many places where you can use your newly created brands hashtag! Doing so will ensure that your social media communication is coherent. Another reason is that you increase the chances that people will look for this specific hashtag on every platform and even start using them.
Dont limit yourself, you can also use the hashtag youve created in traditional marketing, for example in commercials or on banners to increase your brand awareness.
Remember that on Instagram you can add hashtags not only in posts but also in Stories. Currently, especially on Stories they can significantly inrease the reach of your content.
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Encourage The Use Of Branded Hashtags
Once youve created your list of branded hashtags, make sure to start using them in every relevant post. The most general branded hashtags are often placed in the Instagram bio along with a call-to-action for using them.
In the above example, Papier puts their branded hashtag in the bio. Customers then use this hashtag whenever they post about the brand. On Papiers end, they utilize a user-generated content strategy and regram the photos.
When To Use Hashtags #
When Instagram first started, you could post your hashtags right away and go back to delete them later. Then you could add more hashtags in order to show up more recently in hashtag feeds. Now, though, things have changed.
As of 2015, your post will appear in feeds at the time it is posted. If you take too long to include your hashtags in your posts, youll immediately be placed further down the feed when you do include them. If you include them right away or right after youve posted, your post will be included immediately in the hashtag feeds, making it more discoverable.
If you delete your hashtags and go back to add more however, youre not going to show up more recently than any of the other posts. Your image or video will only be shown at the exact time you posted it.
For example, if you post an image with a hashtag at 7:00PM, it will immediately show in the recent images of the particular hashtags feed. If, on the other hand, you post an image and wait 5 minutes to add the hashtag, your post will be further down the hashtag feed and it will say, Posted 5 minutes ago.
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Should I Use My Name As One Of My Hashtags
Unless your business or your Instagram name is well known, wed recommend holding off using your IG handle as a hashtag .
This is because unless people are actively searching for your name, theyre not going to come across your image and it might be worth a different one to get in front of your customers.
That said, youre not likely to do any harm using your name as a hashtag if you really want to
How Many Hashtags Should You Use
The first thing you need to know is the number of hashtags that you should use. The maximum number of hashtags you can add is 30. But generally speaking, brands go for five to 10 hashtags.
|Pro Tip: Use five to 10 hashtags for your Instagram posts.|
The more popular your brand becomes, the fewer hashtags you can use. Once you have reached a peak in social media popularity, you can use one to three hashtags, most of them being your brands name or your catchphrase.
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Utilizing Hashtags In Instagram Tales
Its also possible to add hashtags to your Instagram Tales. Whenever you use a hashtag in a Story, you may get in entrance of a wider viewers in case your Story will get added to the hashtag Story.
How do you get added to a hashtag Story? Thats as much as Instagrams algorithm and primarily based on engagement and the standard of the media. However it doesnt damage to attempt!
So as to add a hashtag to your Instagram Story, merely faucet so as to add a sticker and choose the hashtag sticker. Youll discover that as you begin typing Instagram will recommend hashtags in the direction of the underside of the display.
Place Hashtags In Instagram Stories To Direct Traffic To Your Branded Hashtag
Adding hashtags to Instagram Stories in the text, a sticker or a location tag provides your content with another way to be found by a new audience. It also directs traffic because users are likely to click on a hashtag here. An excellent use of this, therefore, is to send users to your branded hashtag so they can hopefully see an entire feed of UGC created by your customers.
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How Are You Aware If Anyone Uses A Hashtag
Do You Have to Pay to Register a Hashtag? No!Hashtags cannot be owned on the internet at all. Twubs is merely a tool to acquire some additional search engine marketing round your brand and product names and in case you have an event hashtag, to be in a position to provide a are living hashtag match feed.
Use Tailwind To Find Hide Hashtags & Schedule Instagram Posts
When it comes to hiding Instagram hashtags, do you prefer to put them in your caption or first comment or a bit of both?
Now that you know how to hide hashtags on Instagram, grab a to try it on desktop or on our new !
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your posts hashtags in the first comment to keep your caption clean & clutter-free.
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Monitor Social Media Influencers And Competitors
Start by doing a competitive analysis on social media. Gather intel about your competitors and any relevant influencers within your brands niche.
Make note of which hashtags they use most often and how many hashtags they use in each of their posts. This will help you learn how your competitors are engaging with your shared target audience and which keywords they tend to use.
How Do You Use Hashtags On Instagram
Written by Rivka Hodgkinson
Heres a question I get a lot: Exactly how do you use hashtags on Instagram?
There is a lot of conflicting information out there about how you use them, when to use them, and how many to use. If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers, and overall business results.
Lets take for example the world biggest Instagram user. Selena Gomez gets that award, with 99.8 million followers on Instagram. I was curious how the biggest Instagram star used hashtags, and I found something surprising.
She hardly uses hashtags.
But maybe she should.
When I compared her last 100 posts, the ones with a hashtag included received more than double the number of likes. .
And if Selena Gomez benefits from using hashtags, then you definitely will! It is even more important for small brands since they dont often have people searching for them.
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Use Popular Hashtags To Increase Your Views
As I recently discussed in , there are quite a few hashtags that receive regular use. The most popular tags may have too much use, however, meaning your posts would get lost in the crowd. But there are still many loved hashtags that are used a more manageable number of times.
Your posts will end up in the search results of people who search for the hashtags you use.
A recent change in Instagram, allows people to follow selected hashtags, which should further increase the reach of your posts that use those hashtags.
Often people looking at a particular hashtag will come across your post. If they like it, they may even begin to follow your Instagram account in the hope of seeing you produce further similar content.
Of course, there is the usual caveat. There is no use using a popular but irrelevant hashtag. You might, for instance, have noticed that #summer is a popular hashtag right now. You could use it on any post that evoked summer in some way. But it would not be suitable to include on the photos of your friends snowboarding. Similarly, #selfie is popular, but you wouldn’t use it on your picture of a beautiful landscape.
How Many Hashtags Should I Use Per Post
Instagram allows you to add up to 30 hashtags to your post. Naturally, people have questions: do I use all of them or is it too many?
Some social media managers claim that if you add all 30 trending hashtags, Instagram will think you’re spamming. However, most people don’t agree. As Amber Romero, social media expert, said in an interview with Awario:“Instagram gives you 30 opportunities to increase your post’s reach. Why would you not take it?”
So, to answer your questions: use all the 30 hashtags Instagram permits. However, don’t try to spam all of these hashtags should be chosen with some thought behind them. Here’s how to choose what hashtags to use.
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Id Like To Know How To Use Hashtags On Instagram
First, go for the hashtags under 100,000 posts so youll have a chance to show up at the top of the hashtag hub. Under 10,000 is even better. More on this later.
Secondly, make sure some of your hashtags relate to your photo, even if thats not what youre caption is about. Instagram is cracking down even more on this. This is how they determine your photo or graphic is valid.
Do your research! Dont just throw hashtags up there. If youre talking about hair care, find some good hashtags dont just throw up #hair there are over 200 MILLION posts with that hashtag! If youre a homeschooler put words together like #lovetohomeschool and not #homeschool with 4 million posts! How will you rise to the top that way? My best posts come from well researched, time-tested hashtags.
If you use a group of hashtags and your post doesnt take off, dont discount them, try them again another day or time. It takes a few tries to use hashtags on Instagram and get traction.
Dont bother adding hashtags later like days or weeks later. Your post is time sensitive so its not going to boost it. It will remain in the same time stamp for that date.
To use hashtags on Instagram and be good at it, you have to do the work. It doesnt just automatically happen. To use hashtags on Instagram and use them well, be willing to put in the time.