Make Sure You Have A Business Account
If you dont already have a business account, you will need to complete this step before you will be able to become verified on Pinterest.
To get started, first ensure you are signed in to your account. Then, click the three dots at the top right corner of your screen.
Click Add a free business account.
Next, you will be asked if you are interested in running ads or not.
Save time and easily promote your brand with professional designs.
Pinterests active user base grew 26% to 335 million last year, and it is the third-largest social network in the U.S. among other impressive stats. So, there are many reasons you might want to advertise on Pinterest, including:
- 78% of Pinterest users think content from brands is useful, and a 2019 survey revealed that three-quarters of users said that they are very interested in new products.
However, there is no pressure to choose right away if you need to think about it. You can choose between three options yes, no, or not sure yet and come back to this decision at another time.
Thats it! Youre ready to start the process of getting verified!
Add The Code To Your Websites Head Section
So heres where things might feel like they get complicated. But never fear its easier than it sounds! In your websites content management system , look for index.html where you can edit the code of your website. Youll know youve found it when things look something like this:
Save those changes.
Your Business Belongs Here
- Get a business account
- Showcase your ideas
-
Make Pins to tell the world what youre about. Pick from formats like photos, videos and Idea Pins.
- Engage with your audience
-
Well show your Pins to the people we think are most likely to love them. People can comment, react or even add photos of Pins theyve tried.
- Help scale your results with ads
Shopping
Promote your products to reach more people and work toward performance goals.
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Add A Custom Html File To Your WordPress Root Folder
If you dont feel comfortable adding code to your websites head tag, theres another approach you can use. Pinterest enables you to verify your website by uploading a file to your sites root folder on your server.
As a WordPress user, youve probably already found your way to the platforms root folder to make changes more than once, so this process should be a walk in the park. To get started, return to your Pinterest Settings screen and navigate once more to the Claim section.
Add your websites URL, and youll get to choose which claim option you want to use. This time, were going to go with the Upload HTML file option:
Download the file now, and then youll be able to hit the Next button. Similarly to the first step, Pinterest will give you 24 hours to upload the file to your WordPress root folder. To be clear, its a simple HTML file including the word in its name:
To upload the file, were going to use File Transfer Protocol . Youll need a client to connect to your website using the protocol, so we recommend using FileZilla.
Once you have FileZilla set up, use your web hosts FTP credentials to connect to your website and navigate to your WordPress root folder. In most cases, the directory will be called public_html, www, or after your sites name, although this can vary depending on your host.
In any case, once you find your root folder, you should see a collection of files and directories like this one:
What Are The Benefits

According to Tehmina Zaman in an article about , when youve verified your website, you will
- Boost your online visibility and SEO because you will be considered more of a prominent name for your type of content by search engines.
- Have better branding for your social media identity.
Verification is important in maintaining a successful image for your brand on social media. In addition to getting verified on Pinterest, you should also and .
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How To Verify Your Website
First log in to your account as you usually do using Facebook, Twitter or your email account. Then click on your profile name and select the Settings option.
You will be taken to your Settings page where you can change or update any of your profile settings.
Scroll down to the bottom of the page to the Website box where you may have already added your URL. There should be a Verify Website button to the right.
Click on that button and a new page will appear with the following instructions. Keep this page open during the verification process.
Sign In To Your Email To Verify Your Account
To see if your account is verified, sign into your . If it hasn’t been verified yet, you’ll see a message asking you to verify your account.
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Option : Yoast Seo WordPress Plugin
This is # 1 WordPress plugin to optimize your website for better SEO. This plugin provides tons of others feature but the one we are interested in is its social feature. If you dont have it yet then you can install it from here
Once you install it, then you will something like this on the left-hand side of WordPress Panel. Click on SEO and it will expand like shown below
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Error Api Method Not Found
There are several other WordPress plugin available in WordPress plugin repository to accomplish this. While verifying digitalharpreet.com on Pinterest, I was facing some weird error called API method not founde. This error was coming on Pinterest when I was clicking on FINISH button on this pop up.
If you like this article, dont forget to check and follow . I hope this article helped you to verify your website on Pinterest.
Report A Correction Or Typo
We are committed to upholding our editorial standards, including accuracy. Our policy is to review each issue on a case by case basis, immediately upon becoming aware of a potential error or need for clarification, and to resolve it as quickly as possible. If you notice an error or typo that needs correction, please dont hesitate to contact us for immediate action.
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Upload The File To Your Server
Essentially, you are moving the verification file from your local computer to your website on your hosting account via FTP .
If this sounds too technical then I recommend you hand this job over to your usual tech person or webmaster. You can also hire someone to do it for you on the micro-jobs site Fiverr for just a few dollars.
However, if you are tech-savvy and up for a spot of DIY, then I recommend you use a great free FTP solution called Filezilla to verify your website. Just download the appropriate version of the software to your computer and follow the step-by-step instructions on the website.
Option : If You Are Using A Child Theme

The best way is to copy and paste the Meta tag to your Child header.php in < head> section before this tag < /head> .
How to implement Option 2 for Genesis Framework
If you are using the Genesis sample theme you might not see any file with name header.php in your child theme folder. But if you go and see the same file in parent theme folder then you will be able to locate that file.
Cautionary Advice: Do not edit header.php in the parent theme.
What you can do is if you are using Genesis Framework
If it doesnt work then find the Genesis theme setting page. In setting page, you can specify some HTML/PHP below < Head> tag.
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Add The Html Tag In Your WordPress Site
The easiest way to add the HTML Tag to your site is with the Yoast SEO plugin. This is a great free plugin to help you improve the SEO on your site and I highly recommend installing it.
If you dont have the Yoast plugin installed yet:
1. Go to your Plugins> Add New> Type Yoast in the search bar > Install and activate the plugin.
2. Once youve activated the plugin, go to your WordPress Dashboard > SEO> Social
Under the tab, you need to make sure that OpenGraph meta data is enabled.
Next, you need to go to the tab. In the Pinterest confirmation field, you need to paste the HTML tag that you copied previously. Click Save Changes.
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Build Engagement From Your Website
Claim your website
Claiming your site ensures that your brand name appears on every Pin people create from your site.
The follow widget helps your site visitors follow you on Pinterestwithout ever leaving your site. We also offer widgets that let people save Pins or boards directly from your site.
Enable rich Pins
Rich Pins automatically sync information from your site, to your Pins. They help you add more info directly to the Pin so people learn more about your products or ideas.
Analytics and measurement
Option : Jetpack By WordPresscom Plugin
Jetpack is one of the best WordPress plugins which is used by millions of WordPress users across the globe. This plugin provides in total 28 awesome features that you can use to customize how your site looks and functions. These include Contact Forms, Tiled Photo Galleries, Custom CSS, Image Carousel, and a lot more. One of the features that we are interested here is
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Add Html Tag To Your Website
Ok this is the intimidating step. So just take a deep breath and take your time with it.
Once you have a Pinterest business account there are three ways to claim your WordPress website.
- Upload an HTML file to your website
- Add txt code to your domain host
- Add the HTML tag to your header
Ignore the first two options those are way beyond me and my technical capabilities.
Thankfully, Pinterest provides the third and easiest option of adding a HTML tag to your blogs header.
Copy the HTML Tag.
This is where it gets tricky for most people finding where to insert this tag on your WordPress website.
I made this very easy on myself because services other than Pinterest, like Google Analytics, require HTML tags in the header of my website. I use a plugin called Insert Headers and Footers.
However, my theme also has an advanced option where under Global Settings I could paste the HTML tag as well.
I recommend using the plugin I reference or something similar.
Add Html Tag To Your WordPress Website
To add the HTML tag, you can install the All In One SEO plugin on your WordPress website. For more details, see the detailed guide on how to install a WordPress plugin.
Once youve done with plugin installation, you can verify your site with Pinterest using our Webmaster Tools feature. To do so, navigate to WordPress Dashboard » General Setting » Webmaster Tools and select the .
Once selected, the verification tab will appear on the same screen. Here you need to copy the code from Pinterest and paste it into the Click Save Changes.
Go back to Pinterest and click Continue.
Next, Pinterest asks you to verify your website by adding your site link. Once added, click Verify.
It will take a few seconds to finalize the process. Once verified, you will see the verification message.
Congratulations! Your website has now been claimed successfully.
Not using AIOSEO yet? What are you waiting for?
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Create Good Quality Pins
It is also equally important to ensure that you describe your products as accurately as possible, using the keywords that you have used to describe them in your Etsy shop.
One way to stay on top of your keyword game when describing or captioning pins is to observe how other users with similar products are doing so. This will ensure that your pins reach the relevant audience.
Also, ensure that your logo or shop name is located somewhere on your pin.
This makes it easier for potential customers to find you and it is also a great branding strategy.
If youre interested to know more about pinning and creating attractive pins for your Pinterest boards, check out this article that discusses .
Note- If you are super busy and have no time to read it, then just take that helped me get 10,000 new visitors a month to my website, within 3 months!
How Do I Know If My Account Is A Business Or A Personal One

and here is the same account once it was converted into a business account just moments later, with the website now claimed:
1. On your profile page youll see Business in the top left! Thats a pretty big giveaway.
2. When you go into your edit profile section that you see from the homepage, youll see more confirmations you have a biz profile:
business profile.
The above screenshot shows you explicitly that you do have a biz profile! And the screenshot below allows you to change your business type, under the Account settings tab.
Its easy when you know how but so easy to get thrown off like I did.
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Option : Use Header/footer WordPress Plugin
Install Insert Headers and Footers plugin from WordPress plugin repository. Insert Headers and Footers is a simple plugin that will allow you add scripts for Google Analytics, Pinterest etc to your WordPress site without having you to code in complex places like the option 2. To use this plugin is self-explanatory and I dont think to explain it in detail in this post.