Keep An Eye On The Pins
The sole purpose of posts is to get maximum attraction from the desired community in this platform. Hence it is important to carefully monitor the performance of each pin.
If the post is not up to mark in terms of quality or content then it will not generate the desired results. This will do no good for you. Therefore, it is better to delete the nonperforming or underperforming pins.
Focus On Engagement Not Followers
This goes directly back to what I said earlier about followers not being that important.
Forget about getting as many followers as possible for a moment, and focus on creating the absolute best and most shareable content that you can.
The more shares and engagement your content gets, the more followers you will get.
Your pins will get more and more visibility, and you wont be sweating the small stuff anymore.
In short: Focus on getting your pins to go viral.
As you can see, the text is very readable, the image of the girl doing yoga is very large.
We have gotten as much as 97k views in just ONE day due to a viral pin.
Dont underestimate the power of a viral pin.
Buying Followers Doesn’t Result In Roi
Those fake followers will never become real customers. You will become much more successful on the platform if you take the time and resources you would’ve dedicated to buying followers and use it instead to implement some of the strategies listed above.
It’s critical you work diligently to find and engage with real people because only real people can help you figure out what your potential future customers expect and prefer from their online content.
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Add Relevant Keywords And Hashtags
How to find the right keywords and hashtags:
- Note the key word bubbles that appear in the search results header.
- Look at the hashtag suggestions and usage stats as you add hashtags to your Pin descriptions.
- Search a relevant hashtag, and look at the tags and keywords being used by Pinners using that hashtag.
- Look at the trending hashtags in your category .
- Try these 8 SEO tools for social media marketers.
You can apply this logic to your profile too. For instance, consider adding a description to your name, like Hootsuite . Your profile is more apt to show up in keyword searches that way. This is especially useful if youre an entrepreneur and you want to emphasize your areas of expertise.
Wise Use Of Group Boards Can Attract New Followers
Group boards can be incredibly effective for gaining new Pinterest followers. When you join and Pin to a group board, your Pins can appear in the home feed of people who dont follow you, but who DO follow other members of the group board extending your reach.
Because we need to be concerned about engaged followers, it is important to join relevant group boards that share out great content. Check your Tailwind Board Insights and make sure your group boards are still working for you.
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Follow Your Competitors Followers
If youre sitting around waiting for followers to flock to you, youll be waiting a long time.
A powerful tactic to generate followers is strategically following your competitors followers.
Since you both have the same target audiences, chances are, if they followed your competitor theyll follow you, too.
A quick way to find competitors:
Anyone who has blog, blogging, or a related term in their profile will show up under People:
Begin looking through your competitors profiles, one by one. From there you can start following their followers, and youll begin to see many of them will happily follow you back. Easy-peasy!
Use Social Share Buttons
Social Share buttons are one of the best ways to encourage your readers to share your content. They may want to forward it to someone else or save it for later.
They are more likely to share if the buttons are right in front of them reminding them to do so. There are a plethora of free plugins available that will automatically apply these to all of your articles.
Add them to the top or bottom of your main website tab, as well.
These sharing buttons are already included in most themes.
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Step : Pin Your Images To Group Boards
Whats the point in pinning other peoples images to the group boards your in?
Youre just giving them more exposure when that could be your pins more people are seeing!
Pin your images to the group boards in order to spread your pins as far as possible.
The further they go, the more likely it is people will discover your profile.
And the more followers you will get!
Add #hashtags In Description
Hashtag shows what about this post and now #hastags are more trending in a post than a long description. power of hashtag is not ignorable, by clicking on hashtags a user can reach all type of post that is attached to a similar hashtag.
Last time I added til 25 #HashTag in my saved pin.
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Follow Other Boards In Your Niche
You can also follow instead of following a whole account. This is a good way to narrow down on your niche further, especially if youre following people who like to include a board about everything they are interested in.
You can find boards using the Pinterest search bar too, or you can also find the boards that your own content is pinned to , because those users have already shown an interest in your content and will be more likely to follow you back.
Include Keywords In Pin Descriptions:
Take a look at the below search for example.
I searched moussaka recipe. As you can see in the results, most of the pins have been repinned several times and have the words moussaka recipe in the description.
These pins go onto get even more repins as they are appearing at the top. This will get the pinners more followers.
If you want to take advantage of this too, you need to make sure you add keywords to your pins. But you need to weave them in cleverly within the recommended 200 characters. Dont try to overstuff with keywords.
I could use them and write a description like easy healthy greek moussaka recipe.
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Dont Delete Your Boards
If you want to keep your following numbers high, dont experiment deleting boards. A lot of users are following only particular boards and not your entire account. If you delete one of the boards that has its own followers, they will not be shown as your account followers anymore.
I will not go into detail here explaining why someone would want to delete a board, but Ill just give you a simple fix: make a board Private or choose the option to Archive it. Both ways are safe as all board followers stay on your account.
Test Evaluate Adjust Repeat
Any good social media marketer knows that trial and error is a fundamental part of the job. offers several tools and actionable insights that help you see how your audience is engaging with your content.
Whether something is working or not, its always good practice to take a step back and evaluate why. After youve learned why something works, it will be easier to apply in the future.
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See Who You’re Following
Create Your Own Group Boards
One of the ways some accounts are getting extra followers is by creating their own group boards. I have this on the list because I see some people find this useful.
For me personally, it didnt work because managing your own group board takes time. I tried with two of my boards and eventually I had to close one of them because people wouldnt follow the rules, spam my boards with affiliate links or their products. Too much trouble, in my opinion, for a small win of a few followers.
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Stick To One Topic Per Board
Stick to one topic per board and get your followers to trust you.
Sticking to one topic per board will also ensure that the pins get added to the right category i.e. the category you chose in your board settings. People browsing through categories are also looking for relevant content only. If your pins tick all the marks, they will certainly get more repins.
Create Quality Content To Pin
Now that Ive been using Pinterest a little longer, I understand that Pinterest looks at the quality of your Pins and will show your content to more people if you regularly save popular content So my whole strategy had to change.
I spent the next few weeks going through old boards, cleaning up bad descriptions, removing unpopular Pins or Pins with broken links and to be honest, I wish I had done it correctly the first time. Quality always beats quantity.
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Step : Pin Stuff People Actually Want
Theres no point in pinning an imaging saying my favourite spot clearing products, because people who havent followed you yet wont know who you are.
So they wont care what your favourite spot clearing products are.
But, if you pin something like How I cleared my acne and use a before and after photo, there are tonnes of people with acne who are looking for solutions to clearing it.
Do you see the difference?
Its so important to think about why people are on Pinterest.
Ask yourself, What problem can I solve for pinners?.
And by solving their problems with your pins, youre more likely to get followers.
Pin Good Quality Images Only
In 2013, Philadelphia-based startup Curalate, which calls itself the worlds leading marketing and analytics suite for the visual web did some intense number-crunching on a database of 500,000 images to try and figure out which images did well on Pinterest and why. On the request of Wired.com, they then undertook the massive task of that encompassed all the elements of a popular Pinterest image.
This image from cooking show host Paula Deen won out:
The image, called Aunt Peggys Cucumber, Tomato, and Onion Salad has been repinned 307,000 times, liked 8,000 times, and commented upon 300 times.
- No human faces
- Moderate light and color
- Portrait style
Youre not always going to be able to create the perfect Pinterest image. But incorporate enough of these characteristics and youll frequently be able to create a viral one.
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Add Follow Buttons To Your Website
You can also add your Pinterest URL to your blog. You can insert it in a Pinterest icon. Some of your website visitors will convert to followers by visiting your page with this URL. The traffic to follower conversion rate will be a lot higher if you are getting a . This is because these people will already be logged in to Pinterest.
Some good places to add the button are the header and footer. If your blog has a sidebar, you can add it there too.
The above screenshot is a follow button on the header of the Barkpost website. They also have one on their footer.
You can actually use Pinterests Widget Builder to create your Pinterest follow button. You just have to add your Pinterest page URL and name and the button will be created. Then copy and paste the code on your website for the button to appear.
If you want to display something more prominent than the follow button you can create board and profile widgets using the options next to the follow and pin widgets. I have pointed arrows at them in the above screenshot.
Again, just add your page URL and choose the shape and the widget code will be created. Add this to your website and the board will be displayed.
I use the profile widget on my blog sidebar as it is more prominent and gets me more followers.
A tool that can help you create this is Sumome.
Just visit the above link and sign up. Then add the code or plugin to your website.
Use Tailwind Tribes To Increase Your Reach
It used to be that getting on group boards was the best strategy here.
I still think that group boards are a GREAT way to increase your reach and get your content in front of more people, but high-quality group boards that are easy to get on are few and far between these days.
The best way to join group boards is to network with other bloggers in your niche and get on a couple of their group boards .
But if youre just getting started with Pinterest traffic, an even better route is to use Tailwind Tribes to give your content a boost .
Tailwind is a software that provides the following services for your Pinterest account:
- Content scheduling
- Tracking and Analytics
If you dont have this software yet, Im here to tell you its theYou need it. Like yesterday.
You can sign up for a free trial and also get a $30 credit with our affiliate link.
Lets talk about tribes.
Tribes are simply a collaboration tool that allows you to get your content shared by others in your niche. Its essentially a
For every pin that you upload to a tribe, you have to share 1 in return. Some tribes have slightly different rules, but thats how it works for most tribes.
Its not a guarantee that your content will be shared but if you create great content, it will be shared more often!
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Stand Out With Beautiful Visuals
, the best performing pins have three things in common: Theyre beautiful, interesting, and actionable. In that order.
- Use high-resolution and high quality images.
- Use lifestyle images, which tend to be more alluring than standard product shots, .
- Avoid images that are too busy.
- Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which means vertical images have much higher impact.
- Dont make images too long, or theyll be cut off. The ideal aspect ratio is 2:3 .
- Consider showing multiple products in a single Pin. that Pins with multiple products can appeal to different tastes and spark curiosity. Its best to maintain a four-product limit per Pin so as not to overwhelm.
- Try video! If you have the resources, short videos have the power to stand out among even the best photos. If you dont, check out Hootsuites social video toolkit.
Pin At The Best Times:
Like on all social media, timing matters on Pinterest too. The time at which you pin your image, will determine the amount of engagement it gets.
If you are new to Pinterest, the best days for you to pin are Monday and Saturday. As a study by Buffer, where they analysed over 1.5 million pins, found that pins published on these days get the most likes
and the most repins
The best times to pin on Pinterest are between 2PM to 4PM and 8PM to 1AM.
But if you have already been using Pinterest for awhile I recommend you to use Viraltag or Tailwind to find your best times to pin. These tools will analyse your activity and find these times for you.
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Embed Pins Into Your Website Content
Another way to gain Pinterest followers from your website content? Embed Relevant Pins from your profile within your blog content. You can use the Pin or Board widget to add your Pinterest content. The Board widget, like the Profile widget, includes a button encouraging Pinterest users to follow it.
Enable Rich Pin For Blog
If you are running a blog or website you should enable Rich Pins for your site.
In my previous post, Ive described how to Enable Rich Pins you can start it.
The advantage of Rich Pins is that it will add some important things into a pin, here below is some of the content that is added by a rich pin in a post.
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