New Easily Find Pins You Saved For Later
We know how frustrating it can be when ideas you save get lost in the depths of your profile. So weve made some improvements to help you find and sort your Pins in a more intuitive way.
Recent Pins are right up top
Weve noticed people tend to search for Pins theyve added in the last month, so weve made it super easy to get right to your most recent Pins.
Browse your Pins by topic
Once you have enough Pins, your profile will start showing you the topics you Pin about most, giving you a glimpse of the kinds of colors, cuisines, designers and other stuff youre into these days. Just tap to see all the Pins you saved for each topic.
Youll see topic filters for all your Pins and individual boards. So if youve saved a ton of Pins to your Healthy Eats board, now you can get cooking faster by filtering your recipes by “salad” “avocado” and more.
Quickly find specific boards and Pins
You can view your boards by when you Pinned to them last, or alphabetically. Or just do a quick search to find a specific board or Pin. If youre looking for your Likes, now theyre right there with your boards.
Look for the new profile on your iPhone and Android starting today!
Cesar Isern, Product Manager, currently Pinning to
Follow And Engage With Popular Boards
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! Its a good idea to follow popular boards because they are relevant to your industry and business as opposed to just because they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
Saving Pins To A Board
Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
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Engage To Build Relationships And Gain New Followers
As we all know, more reach = more success.
Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone.
found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:
- how many accounts you are following / are following you
- how many pins you have
- how many boards you have
To be on top of those factors and build relationships to grow your reach, you need to:
Find Your Account Email
This is a test
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Upload The File To Your Server
Essentially, you are moving the verification file from your local computer to your website on your hosting account via FTP .
If this sounds too technical then I recommend you hand this job over to your usual tech person or webmaster. You can also hire someone to do it for you on the micro-jobs site Fiverr for just a few dollars.
However, if you are tech-savvy and up for a spot of DIY, then I recommend you use a great free FTP solution called Filezilla to verify your website. Just download the appropriate version of the software to your computer and follow the step-by-step instructions on the website.
Case Study: Nike Women
The official does a great job of mixing up their content. They have boards dedicated to their latest and hottest products, like Tight of the Moment and Shoe Love, but also have a board just for Motivation.
All of these boards relate to their athletic clothing and equipment but, by giving a Holiday 14 Gift Guide, they arent just saying buy our shoes, but see how our shoes can help you.
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Create A Profile That Captures Your Business
The focus of Pinterest as a site for content curationwhere people are constantly looking to find content they love and want to sharemakes it a place where a lot of new people are going to be exposed to your business.
Heres how it works:
- Youre a bakery and you pin a picture of a fresh batch of muffins.
- My friend, whos already a customer and follows your Muffins board, sees the picture LOVES IT! and repins it to her Muffin Madness board.
- I, a lover of muffins, but not currently a customer of yours, see the picture LOVE IT!, repin it to my MMMuffin board and click on your name to find out who you are
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
Prevent Your Website Content From Being Pinned
Theres another handy privacy feature that accomplishes the opposite, too!
Worrying about copyright infringement, or just want more control over your social media marketing channels, use the !
Adding this code to your website protects your website content from the Pin-It web extension.
If you want to allow some items from your website to be pinned, install the Save button on a certain image.
You now control both the image and the description being pinned from your site because it typically picks up the alternate text you enter on the image.
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Delete A Pin /post On The Web
- Step 2: Click your profile icon on the top-right corner of your screen
- Step 3: Select a board, then click into a section if thats where you have saved the Pin
- Step 4: Now, click on a Pin to open it
- Step 5: Click the three-dot menu
- Step 6: Now click on the Delete button in the bottom-left corner
- Step 7: Click Delete Pin to confirm your action
Create A Pin Using An Image Saved On Your Computer
To create a Pin from images on your computer, follow these steps:
- Select Choose Image and find the file on your computer
- Pick a board for your Pin and add a description
Heres how to schedule your Pins with Later:
- Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards
- Crop your photo, enter your caption, and add a link.
- Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pins now:
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Delete A Board Using The Android Or Ios App
- Step 2: Log into your account using your account credentials
- Step 3: Now tap on the profile icon at the bottom-right corner of your screen to open your Profile
- Step 4: Tap on the board you want to delete
- Step 5: Now tap on the three-dot menu on the top-right corner of your screen
- Step 6: Now select Edit board
- Step 7: Finally scroll down and tap on Delete
- Step 8: Now tap on Delete again to confirm your action
How To Integrate Rich Pins
Im not telling you that you should think about using Rich Pins because it would help your business. Im telling you that you NEED Rich Pins if you want to keep up in the crazy social media marketing world.
Rich Pins are still fairly new, so especially if your business is small and growing, they will set you apart from your competition. And the Fortune 500 companies like GM, Apple, and Procter & Gamble are all using Rich Pins. Follow the big boys, and youll have the potential for some serious growth.
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Keep It Seasonal And Relevant
Another way to keep your content fresh is to piggy-back off of holidays, seasons, and events. Like the Nike Womens Fall 14 Style Guide, the more specific boards add more relevancy and catch attention because they make those products even more relevant and create a sense of urgency. Take advantage of that!
Log Into Your Original Account
Try logging out of the account youre currently in and logging into your original account.
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Which Boards Should You Pin To
When you have your title, description, and Pins ready, theres one last thing to think about.
What board to Save it to!
currently recommend Saving to the most relevant, keyworded board first. This sends the algorithm helpful signals so your Pin will be shown to the most interested audience.
Go with either the most relevant board, or a top performer if you like. You can experiment with trying both of these to see which gets the best results.
You can also Save your Pin to more than one board. Tailwinds Smart Guide recommends no more than 10 boards, but this isnt a rule, just guidance.
Space out the Pins going to different boards, so your feed isnt full of the same Pin repeatedly. Tailwind interval pinning helps you do this quickly and easily.
When Pinning to the first board, consider Pinning related content around the same time. This is called board co-occurrence.
Delete A Board On The Web
- Step 2: Navigate to the top-right corner of your screen and click on the profile icon to open your profile
- Step 3: Now click on the board you want to delete
- Step 4: Click on the three-dot right next to the board name,
- Step 5: Now select the Edit board option
- Step 6: Click on Delete at the bottom-left corner of the screen
- Step 7: Finally click on Delete forever to confirm your action
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Deactivating Your Account In 5 Steps
If you choose to deactivate your account, your profile, as well as your boards, will be inaccessible by your followers. If, however, you change your mind and wish to go back to being active on the site, all you have to do is log in in order to reactive the account.
Deactivatingyour account will not free your username and email address. Should you wish tocome back, all you have to do is log back in, and you will still get yourprofile along with the boards youve created before.
Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
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Create Your First 3 Boards
Believe it or not, youre now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You dont want to tell people youre on Pinterest, until youre actually on Pinterest.
Here are three ideas you can use to get started
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when youre just starting off. Make sure to give your board a better name than Services and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If youre a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if youre a marketing company, that could be a board with infographics or pictures that link to blog postsanything that will showcase your expertise and get people involved.
A board thats just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Dont be afraid to think outside the box.
Delete Or Deactivate: Which One Is Best For You
Most, if not all social media platforms and online services like Facebook, Gmail, Instagram, and others have the option to deactivate your account just in case you need to take a little break from the platform and not necessarily close your account for good.
Pinterest provides for both deactivation and deletion options, so you can choose one based on your current situation. If you just want some time off the social network, deactivating the account is a better option as itll only hide your profile and boards from other users but keep all your data intact.
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Cannot Access Your Original Account
, we cannot verify you’re the account owner or help you log into the account.
, try to log in with your social media account and see if they’re still connected.
If you cannot access the email or log into your original account with Facebook, Google or Apple, the best thing to do is to create a new account. You can search for your original account to view your profile then save the same Pins and follow the same people with your new account.