Ways Marketers Can Use Twitter Polls
Twitter Polls are native polls designed to collect feedback and give people the chance to weigh in on questions. With one click people are able to provide an answer and see the results instantly.
Here are six ways your brand can incorporate Twitter Polls into your social strategy:
Guide your content decisions
Sometimes the best way to guide the creation of your content is simply to ask your followers.
took to Twitter Polls to ask their audience what would improve their work day. Not only was the poll engaging, the results could then be used to inform future content.
Establish thought leadership
In every industry, there are daily conversations surrounding trending topics. Creating a poll about leading industry topics can help establish your brand as a thought leader.Pro Tip: When someone votes in a poll, their participation isn’t shown to others â neither the poll creator nor other participants can see who has voted or how they voted.
When Google rolled out an algorithm update, , founder of , took the opportunity to ask his followers if they had noticed any impact on their site rankings.
Involve your followers in brand decisions
Nothing builds brand loyalty like listening to your audienceâs opinions. In fact, 65% of people say they feel a stronger brand connection when companies show they care about them.
Promote products or services
uses this humorous poll to subtly promote their chicken strips and simultaneously give readers a good laugh.
Next Steps With Hashtags On Social Media Marketing
Hopefully you now feel comfortable using hashtags in your social media marketing. The best advice I can give you right now is to just go out and use them.
- Create a branded hashtag for your company or event.
- Do research into specific niches by following relevant hashtags.
- Find like-minded people, brands, vendors, and customers through hashtags and engage with them.
Just remember that hashtags are the spice in social media, not the whole meal. A little goes a long way, and they cant save a poorly throughout social media campaign.
If you made it all the way to the bottom of this article and youre looking for help with hashtags, as well as developing and implementing a social media strategy that attracts and engages your ideal customers, well, thats what we do! Give us a call today and well help you build your audience on social media.
Research Says You Should Be Using Hashtags
If youre looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags.
The widespread acceptance of hashtags should give you plenty of reason to consider using them. I also really enjoy the case laid out by Steve Cooper, writing for Forbes.com:
As ridiculous as hashtags might seem to marketing veterans who remember a time before Twitter and Facebook, the younger generation and potential customers/clients dont. To them, using hashtags is as natural and common as typing their query into the search box.
Not only could people be typing in your hashtag on a Google search, but they could very well be doing it in Twitter, too. In this sense, a hashtag will make your content viewable by anyone with an interest in your hashtag, regardless of whether theyre part of your clan or not.
A hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.
But how to use hashtags is a different story completely. How do you find the best ones for your content and make sure youve got them in the right number, on the right social network? Lets break it down.
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Getting Started With Hashtags
The first step is to choose your hashtags. You should have some that you use regularly for your business, as well as hashtags that you use from time to time.
- Do a search for any hashtags that you are considering using. This is important so that you dont end up using something that is already in use, but for a very different purpose than you intend.
- Analyze your own SEO. Use keyword search tools to see what people are searching for most that is related to your niche. This data will help you pick hashtags your audience are already searching.
- Search for related hashtags that are already being used and see what is getting the most response from people within your target audience
Once you have identified the Twitter hashtags that will be best for your brand and goals, then you can start including them in your tweets.
Build Brand Awareness With Branded Hashtags
Creating a branded hashtag can be an effective way to promote your business and drive conversations.
Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. This contest encouraged followers to purchase Cheerios products and also spread awareness of the brand by posting photos on social media.
Find a heart inside your Cheerio and share it using the hashtag #CheeriosHeartHuntSweepstakes for a chance to win cash prizes. Ends 11/15/19.
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Everything You Need To Know About Using Twitter Hashtags
- University of Texas at Arlington
A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign . Hashtags can help you find topics that are of interest. For example, “dogs” could be a hashtag, and so could “border collie puppy training.” One is a broad topic, and the other is a phrase that’s specific.
To create a hashtag, type the pound sign before the word or phrase and don’t use spaces or punctuation . So, #Dogs and #BorderColliePuppyTraining are the hashtag versions of these phrases.
A hashtag automatically becomes a clickable link when you tweet it. Anyone who sees the hashtag can click it to go to a page featuring the feed of the recent tweets that contain that hashtag.
users put hashtags in their tweets to categorize them and make it easy for other users to find and follow tweets about a specific topic or theme.
Discovering The Best Twitter Hashtags To Use
Other than trending hashtags, there are several ways to search for the best hashtags to use in your tweets. If you find hashtags that are relevant to your brand and used often, you may also want to keep track of them so you can join in on the conversation frequently. One way to do this is through the monitoring feature of Agorapulse. You can set up searches for any hashtags that you want , and then be able to check in during your social media management.
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Tweet At The Right Time
Especially since some people turn off the Twitter feed algorithm, its critical to tweet during peak engagement hours.
Hootsuite research shows that, in general, the best time to post on Twitter is 8 a.m. on Mondays and Thursdays. But if you have followers in multiple time zones, its important to post content throughout the day.
Bonus:Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
will help you learn when most of your followers are online and active. And Hootsuites Best time to publish feature can provide personalized recommendations about the best times to Tweet for your specific account.
How To Check The Relevancy Of Your Twitter Hashtags
Forcing hashtags into your tweets to attract attention amounts to spam.
For example, if you choose to use a trending hashtag like #WorldCup, but your message and possible link have nothing to do with the FIFA World Cup, then you’ve gained the wrong attention and audience. Even worse, if enough people complain, Twitter might block your account. So don’t go there!
In short, your hashtags need to be relevant to the content you’re posting.
Here are three ways to make sure they pass the relevancy test:
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The History Of Hashtags
The pound symbol on your keyboardalso called an octothorpe was initially used to mark numbers.
They were first used as hashtagsin the summer of 2007 by Chris Messina. Thats when the web marketing specialist walked into Twitters offices with an idea. Because of the platforms brevity, he suggested the company start using the pound symbol to group related Tweets together.
This was the first-ever use of the hashtag:
how do you feel about using # for groups. As in #barcamp ?
Since then, the use of hashtags, their reach, and their effectiveness has only grown.
Hashtags are a way to connect social media content to a specific topic, event, theme or conversation.
Theyre not just for Twitter anymore, either. Hashtags are effective on other social media platforms too.
Tips To Get Your Topic Trending:
- Use built-in audiences: Built-in audiences can be a conference, webinar, Twitter chat, etc. Existing audiences could also be on another platform provide them a clear call-to-action to bring them to Twitter and youre set!
- Use a unique hashtag: Remember, if its a new hashtag, it is quicker to trend. This hashtag should be in your call-to-action.
- Think about timing: You probably dont want your hashtag competing with something else big or popular, so investigate at whats happening and strategize accordingly. For example, it may not be great to try to begin a trend while the president is delivering the State of the Union address.
- Give directions: The ask should be more thoughtful and strategic than use this hashtag we want to trend. Instead, provide the hashtag, the target, the time period youd like people to post, and even a couple sample messages to grease the creative engine. And when you do eventually start trending, tell people that, too. This will keep the momentum going!
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The Dos And Donts Of Hashtags
Youâve spent time creating a great Twitter content marketing strategy crafted the perfect creative assets and Tweet copy, and now itâs time to start posting. After all your efforts, you want your Tweets to reach the right audience, and as many of them as you can.
On top of creating a , using hashtags can help your Tweets get optimum visibility and encourage engagement.
Below, weâve got the dos and donâts that the best hashtags follow:
- Use them consistently. Using hashtags helps your brand connect with whatâs happening on Twitter. Which is good news for you, because when brands connect with what’s happening on Twitter, they see lifts all across the marketing funnel, such as +18% message association, +8% brand awareness, and +3% purchase intent.1
- Make them easy to remember â and spell. Donât leave room for people to make typos with your hashtag. This will make it less discoverable and people will be less likely to use it. Capitalizing each word of your hashtag can help make it easier to read, too.
The Professional Fighters League uses two hashtags that are both easy to remember and spell for the playoffs of their 2021 championship.
- Do your research. Use the explore tab to search and see what trending hashtags people are already using. Capitalize on those by using them in your Tweets. Check for any hashtags people are using when talking about your brand too, and include them in your own Tweets.
What Not To Do With Your Hashtags On Twitter
Firstly, although you CAN insert #hashtags into your sentences on Twitter, doesnt mean that you should.
This was far more common practice when the character limit on the social platform was just 140-characters, but now that you have more space, inserting #hashtags into your #sentences like this isnt #necessary.
It can also be rather #difficulttoread, especially when youre using #phrasesasyourhashtags and not just solo #words.
If you are going to dress your hashtags up in the middle of the tweets text in that way, concentrate on adding just one or two. Any more than that and you may find that it starts to look a little spammy?
Dont send your tweet out into the world without first taking a second to proofread it, whether youre sharing it live or scheduling it for later. Hashtags that have their #s forgotten look really out of place, especially when theyre stuck in the middle of other hashtags that are dressed up with a #.
Spelling mistakes are a hashtag-disaster too. People looking for tweets that contain #socialmediatips arent going to find yours if youre using #sociakmediatips.
Proofreading your tweets takes just a moment, but it could make the world of difference when it comes down to how popular they are.
If I were to create five promotional tweets about *this* blog post, this is how I could insert the hashtags to ensure that each tweet reaches a new audience/community
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How To Use Hashtags On Tiktok
TikTok hashtags work pretty much the same as on Instagram and Twitter.
But on TikTok, your text is more limited than even on Twitter!
100 characters total in your caption, to be exact.
You can add hashtags in a comment, but these dont really work as well as . So, youre going to have to be super discerning on which tags you choose to include in your caption.
We recommend going with one broad and one narrowly-niched hashtag.
To learn all about how to choose the right ones, read How to Use TikTok Hashtags to Reach More People.
Hashtags = A Party Invitation
As well as giving Twitter users a way to find content that they find is relevant or interesting, hashtags also give users a way to come together at one time. Its almost like a group chat, but with the entire world involved the hashtag works as the invitation.
Have you ever watched the British morning TV Show, Loose Women? Its a panel of women who come together to discuss all sorts of things: current events, recent news headlines, etc.
The panelists actively encourage viewers to get involved on social media, using a certain hashtag to include themselves in the conversation a word or phrase regarding whatever theyre talking about, or #LooseWomen.
Sometimes, those tweets and social media replies will be read out on screen. The hashtag is almost like your way of walking into the party and gives them permission to read your response on the air.
Twitter chats work in a similar way.
Using one hashtag, a group of many people can come together on the platform and participate in a discussion. The hashtag makes it easier for everyone to keep up with whats going on, and again, brings some order and organisation to a platform that is fast-paced and scattered.
Hashtags on Twitter can be very effective growth and engagement generators, especially if you get involved in Twitter chats that are relevant to your blog or business niche.
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Twitter Hashtags: A Guide To Finding And Using The Right Ones
Are you utilising hashtags to get maximum exposure for your brand or clients Twitter account?
If you’re not using hashtags, your content is going to sink into a sea of tweets. On the other hand, if you’re using too many hashtags, your message is going to lose its value.
In this guide, you’ll learn how to find and use the right hashtags on Twitter that are relevant to your client’s audience.
How To Use Hashtags Properly
Hashtags are a great way to get your message in front of people actively looking for your topic but you need to use them well.
Follow these hashtag rules and youll be off to a great start!
Remember that a hashtag is a single word. There cant be any spaces even if the term contains multiple words, punctuation, and special characters.
The different words of a hashtag should be distinguished by using capital letters. For instance, a very popular hashtag campaign by Red Bull #PutACanOnIt is basically Put a can on it. The use of capital letters makes it easier to distinguish the different words of a hashtag.
This is called CamelCase and is important to make social media accessible to all. Its easier for people with cognitive or visual impairments to read.
Additionally, automated screen readers tend to read all one case hashtags as one word. Camel case helps them decipher multiple words are present.
If you place punctuation within your hashtag phrase, you will break the tag. Only the part before the punctuation will be your hashtag.
For instance, if you want to tag #LetsGoHeat, you need to use #LetsGoHeat. In the first instance, your hashtag is actually #Let, because its broken at the punctuation.
Just because you can add hashtags to your tweet or your post, does it mean #You #should #add #every #word #as #hashtag?
No, Nope, Nopes!
Although it largely depends on the social channel you are using , too many irrelevant hashtags just make you look awful.
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How To Follow A Hashtag On Twitter
Steve Larner Steve Larner carries over ten years of content management, editing, and writing experience in a wide variety of industries. As a tech enthusiast, Steve also enjoys exploring new products and devices and helping others solve their technological problems. Read more April 2, 2021
Although many people have been using Twitter for a long time, and many have a , a surprising number of people havent used the service at all or are just starting. One of the cool things you can do is follow a hashtag. This article discusses what they are, how to use them, and how to follow a hashtag on Twitter. This knowledge will make the worlds most dynamic social network much easier to navigate.