Sunday, January 29, 2023

How Big Is An Instagram Post

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Company Cover Image: 1128 X 191

HOW TO POST LONG (LARGE) VERTICAL PHOTOS on Instagram 2020 (Android & iPhone)

Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

Image Guidelines

  • Recommended size 1128 x 191.
  • Maximum file size of 4MB.
  • Image types include: PNG, JPG or GIF.

Deliver A Dose Of Inspiration

Instagram is full of feel-good, think-positive, inspirational Instagram posts. And its easy to understand why everyone needs some encouragement from time-to-time.

Probably the easiest way to create these Instagram posts is to share inspirational quotes.

In this example, apparel brand Rebel8 share a quote from famed British Prime Minister Winston Churchill:

Provide Answers To Commonly Asked Questions

A question-and-answer format often helps to spike peoples innate curiosity.

Pay attention to questions that are often asked by your followers, customers, or people interested in your dropshipping niche. Then, answer them in the form of Instagram posts.

Alternatively, ask your audience to submit questions, or repurpose other content into a Q& A Instagram post:

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How Do You Get Landscape On Instagram

Instagram has made adding landscape photos to your feed easier than ever. Heres how to do it:

  • Open Instagram
  • Tap the Add Post button
  • Choose your photo or video to upload
  • Tap the full-size button in at the bottom left of the photo display . This will automatically adjust your photo into the landscape ratio
  • You can further adjust the cropping of the photo by pinching to zoom in and out.
  • Tap Next to continue with your upload!
  • If you frequently use landscape photos in your feed, its best to stick to the same aspect ratio for each.

    Otherwise, your followers may be unnecessarily distracted from your show-stopping photos as they scroll!

    To nab the best horizontal photo size for Instagram on the first try, make sure the height of your photo is at least 1080px .

    This will keep your photo quality high on mobile and desktop!

    Before we move on to Instagram video post dimensions, lets do a quick recap!

    One: Prep Your Three Picture Instagram Posts

    App Shopper: Grid Style for Instagram

    First, youll need to do some brainstorming about what youre looking to create.

    Are you willing to commit to this strategy for your entire feed? Or are is this a special occasion on Instagram, with three pictures in a row promoting a product launch?

    Once you have your plan down, youll need to decide what content you want to post. Do you have 3 individual images you want to post together?

    Or do you want to split your photos into 1:1 squares to form a giant square on your Instagram feed?

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    Share Relevant Business Updates

    New developments can inspire interesting Instagram post ideas.

    However, theres a catch: Only share news which is interesting and relevant to your followers.

    If you just hired someone new, thats a big deal, for you but how is it relevant to your followers and why should they care?

    Lets look at an example.

    Jewelry makers Wolf Circus shared this Instagram post announcing that their products are now available for sale on The Dreslyn:

    Bottom line: Its never about you, your business, or your brand. Its about your customers.

    Whats The Best Instagram Video Size Format And Resolution

    When Instagram first graced our iPhone Home screens, it was primarily a photo-sharing app. But as the quality of our picture-taking skills increased, so did the apps capability to incorporate other mediums we can use to elevate our digital footprints. Video was, without a doubt, the most notable addition.

    Instagram introduced video-sharing in 2013 with posts enabled to feature videos up to 15 seconds long. It was a glorious time in social media, as accounts creatively curated new content for this format.

    Now, video is a massive component of an overall high-quality and engaging Instagram presence. So if you want to add video to your Instagram strategy, theres no better time than now.

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    How To Fit The Whole Picture On Instagram

    Instagram has a maximum aspect ratio of 4:5 on portrait posts . Instagrams restriction reduces the number of very tall images that take up a lot of vertical space in the feed. Although its nice that Instagram keeps users from publishing massive, obtrusive posts, the 4:5 limit makes it difficult to post a whole vertical picture or video that you shot on your phone.

    If you want to fit your whole picture on Instagram but it is taller than the 4:5 aspect ratio, you need to modify your image before posting. Otherwise, Instagram will automatically crop your image to a maximum of 4:5. I recommend the Kapwing resizer as it allows you to add white space on either side to bring your image to the required aspect ratio. In this article, Ill explain how to fit the whole picture on Instagram in three simple steps:

  • Upload picture
  • and Post to Instagram
  • How Do I Resize An Image

    How to post LARGER Instagram photos 2021 (Full Screen Pic)

    There are more than 60 different image sizes across all the sites and channels weve listed.

    Wondering how youre going to create them all? Our awesome new tool has got you covered!

    Instead of trying to recreate the same image again and again for all your different platforms, this free tool allows you to resize a single image effortlessly into all of the sizes mentioned above and more.

    With a free tool like this, resizing images is now easier than ever before. Try out the Free Promo Image Resizer today!

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    Preparing Your Files For Upload

    To avoid compression and upload failure issues, make sure your file aspect ratio, size and format is one of those listed above. You can use a number of tools to resize, cut or format your media files before upload.

    For videos it is important to have the file converted to either MP4-h264 or WEBM. Instagram rejects video files in other formats. Here is a list of free online tools available that can help you resize and reformat your files:

    Once your video size has been optimized for Instagram and a proper format is selected, upload it from the PC / Mac with Inssist with a few clicks.

    Encourage Your Followers To Create Content

    Posting consistently can leave you dry with content ideas if you havent planned it well in advance. But even if that is the case, you can use it to your advantage.

    Instead of giving your Instagram followers content to consume, get them involved in the content creation process. Your followers content can help you grow your Instagram account.

    You can make user-generated content a central part of your overall content marketing strategy.

    Encourage your followers to create videos, photos, and GIFs with your products. Create a branded hashtag that can showcase all user-generated content for your brand.

    This way you are increasing your brand awareness and also getting more content. This is a smart way to get your Instagram followers to become advertisers for you too.

    Buffers Instagram account saw an incredible growth of 400% by using user-generated content. They posted relevant photos that their followers had clicked along with their Instagram handles.

    Image via Instagram

    This shifts the focus from the brand onto the followers, which actually encourages other Instagram users to post more for the brand.

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    Facebook Post Image Size

    The Facebook recommended image size for sharing images and sharing links with an image is 1,200 x 630 pixels.

    Whether youre sharing landscape, portrait, or square images, Facebook will resize it to 500 pixels wide and scale the height accordingly. The good news here is that you dont have to worry about your image size when sharing images on Facebook. Almost all images will look great on your audiences News Feedwe say almost because Facebook still requires an aspect ratio between 9:16 to 16:9.

    Fetch Eyewear uses both portrait and landscape photos on its Facebook page.

    Encourage Your Followers To Tag A Friend

    Instagram adds in

    This technique is often used with competition or giveaway posts, but it also works alone.

    Encouraging your followers to tag a friend not only boosts comments and engagement but also exposes your account to new people in the best possible way through a personal recommendation.

    This is a compelling form of social proof and will help you to .

    Check out this example from Fashion boutique Artizia:

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    What Size Should Your Instagram Posts Be

    There are a few different places to post pictures on Instagram, and each takes a different size of photo.

    But when we talk about size, how many pixels they have is less important than their aspect ratio. An aspect ratio is a number that compares how wide a picture is to how tall it is.

    For example, a square is in a 1:1 aspect ratio because it’s exactly as wide as it is tall. Most TVs, meanwhile, are 16:9 almost twice as wide as they are tall.

    Here are the most important ratios on Instagram.

    Instagrams Terms Of Use

    The terms of use govern how you can use Instagrams service and what rights youre granting to Instagram when you post your photos there. You can find the latest terms of use here. The section about what rights youre granting Instagram concerning your photos is under the Rights heading about half-way down the page.

    At the time of writing, this is what the terms say about copyright:

    Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Services Privacy Policy, available here, including but not limited to sections 3 , 4 , and 5 . You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

    They also provide recommendations on reporting copyright violations:

    Reporting Copyright and Other IP Violations

    We respect other peoples rights, and expect you to do the same.We provide you with tools to help you protect your intellectual property rights. To learn more about how to report claims of intellectual property infringement, visit: you repeatedly infringe other peoples intellectual property rights, we will disable your account when appropriate.

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    Instagram Video Feed Post Dimensions

    The Instagram feed supports videos of various sizes and dimensions and you can upload a video with a resolution ranging from 1080 x 608 pixels to 1080 x 1350 pixels .

    Keeping user experience in mind – the best dimensions to upload your Instagram video to your feed is 1080 pixels x 1350 pixels.

    This is because the Instagram app does not rotate on smartphones – so when you upload a video to your feed in 1920 x 1080 pixels or landscape dimensions, it will look like this:

    This is not very engaging for your users. Instead, create feed videos in 1080 x 1350 pixels, like this video by Tastemade:

    This ones nice to tag your biz squad:

    Add Your Instagram Business Account To Your Social Media Management Platform


    If youre using Hootsuite, its easy to link your Instagram account. From the Hootsuite dashboard:

    • Click your profile icon in the bottom left corner
    • Click Social Networks and Teams
    • Click + Private Network in the bottom-left corner
    • Choose from the list of networks, and then click Connect with Instagram
    • Input your account credentials

    For more details on this process, check out our very thorough help article.

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    Video Uploads: 1280 X 720

    Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

    Video Guidelines

    • Videos must maintain a 16:9 aspect ratio. Smaller videos such as 4:3 will be pillarboxed to fit.

    For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.

    How To Hide Captions On Instagram Stories:

    You can hide hashtags on Instagram Stories, too. One option is simply to minimize the appearance of your hashtags by pinching and shrinking them to make them quite small. You can also tap the hashtag sticker to change it from a white background to a semi-transparent one.

    If you want to hide your hashtags entirely, you can paste an emoji, sticker, or GIF overtop to obscure them.

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    How To Hide Instagram Hashtags In The Caption:

    You can also use hashtags within the caption itself without them being super-visible.

  • At the bottom of your caption, tap Return or Enter. If you dont see a Return or Enter button, tap 123 to bring it up.
  • Enter a punctuation mark , then hit Return again.
  • Repeat steps 2 to 4 at least three times.
  • Instagram hides captions after three lines, so your hashtags wont be viewable unless your followers tap more. Even then, your hashtags will be visually separated from your caption so they dont distract from your copy.
  • Types Of Images For Google My Business:

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    • Logo: Your recognizable logo image. May not be available for all types of businessessee Google guidelines for more detail.
    • Cover photo: A photo of your business that will typically be the first one shown. Choose a photo that gives the best overall representation of your place of business for this photo.
    • Business photo: You can use your other business photos to highlight different elements of your business or offices and help show off what local visiting customers should look for when they stop by.

    For all three types of images, recommend the below specs for the best appearance on the platform.

    Image Guidelines:

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    Instagram Stories Image Size 1080 X 1920

    With the addition of Instagram Stories, brands and retailers have another way to get content in front of users. The best part is this relatively new format works well for companies. In fact, a third of the most viewed Instagram Stories are from business accounts.

    Instagram Stories Image Details:

    • Minimum Aspect Ratio: 16:9 to 4:5
    • Max Image File Size: 30 MB

    Try A Carousel Post Of Multiple Images

    Do you have multiple photos and want to highlight them all? Instagram allows you to do this with its carousel feature.

    As you go to tap a photo or video, first tap the icon just above your photos to the right that looks like stacked squares. Once you tap this, you’ll see a number on the corner of every image or video you tap. This number notes where the content will show up in the carousel.

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    Does Instagram Retain Photo Resolution

    As long as your photo width is between 320 and 1080 pixels and aspect ratio is correct, Instagram will keep the original resolution. If the aspect ratio isnt supported, the photo or video will be automatically cropped.

    Make sure to resize your image to a maximum width of 1080 pixels before you upload your image to avoid automatic resizing.

    Facebook Event Image Sizes

    INSTAGRAM GRID in a few seconds – split a large photo into multiple posts

    Have an upcoming event? There is no better way to announce it rather than creating a Facebook Event.

    Announcing an event is just the tip of an iceberg. You can boost your event to avail more reach, send reminders to the audience, and also advertise it through event image on Facebook. Also, use to pre-made all the creative posts you would need throughout the year for events easily.

    • Facebook event cover image size: 1200 x 628 pixels
    • Facebook groups cover photo sizeFor desktop: 1640 x 662 pixelsFor mobile: 1640 x 859 pixels

    Note: Leave the lower area clear for type. Facebook displays basic group information on the photo on mobile.

    Read: How to Create Engaging Images for Social Media?

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    How To See Instagram Photos In Full Resolution On Mobile And Pc

    The vast majority of Instagram users browse their feed through the smartphone app. Unfortunately, the native app doesnt allow you to see full-size pictures. Instead, youll have to use your smartphone or desktop browser.

    Here are the steps that you need to follow:

  • Go to Instagrams website on your mobile or PC browser , and then log in with your credentials.
  • As you cant click on a picture directly from your feed, visit the users profile, and then open the photo that you want to see.
  • In the address bar, addmedia/?size=l for large size image to the end of the URL. So, change the photos original URL from to
  • Hit Enter, and youll see the picture in full size.
  • You can also see the photo in the medium or thumbnail version. To do so, add the following to the end of the photos URL:

  • media/?size=m for medium size
  • media/?size=t for thumbnail size
  • And if you like the full-size photo, you can save it by right-clicking anywhere on the picture and choosing Save Image As

    Use This Image On Your Site

    Simply copy the code below and paste it into your website to share it with your readers.

    < a href=""> < img src="" alt="Instagram Image Sizes" width="600px" border="0" /> < /a> < br /> Image courtesy of < a href="" title="Dustin Stout | Social Media Resources and Insights"> Dustin W. Stout< /a> 

    Lastly, just in case you missed it, dont forget to before you leave. Theyll give you easy access to the latest dimensions and blueprints to create great imagery.

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