Get Detailed Reports For Twitter Analytics
Avoid the tedious task of manually gathering industry-wide competitive data, creating messy excel sheets and making scattered PowerPoint presentations.
Unbox Socials Twitter Tracking reports will help you save valuable time with just a few clicks. Export data-driven competitive tracking reports and get a birds-eye view on your rival brands.
The best way to get the most out of your social media campaigns is to analyse the metrics regularly. The performance metrics will tell you a lot about the audience psyche too. Moreover, knowing what works for your brand means spending less time and effort on trial and error. Furthermore, audience analysis helps you check whether you are directing your campaigns to the right audience. All of this data can help you crack the competitive social media platforms.
Here are a few more blogs to help you with Twitter marketing and analytics-
Why Are Instagram Video Views Important
To put it simply, the number of views under your video signals how popular and potentially viral your video is. The number of views is crucial if your goal is to monetize an Instagram profile.
The marketers who might pay you to post a video featuring their product will be interested in the view count. The number of views combined with likes and the total number of followers provides invaluable metrics for the marketers. This allows them to measure the level of engagement on your profile and determine if your profile is interesting for them or not. In addition, this will also affect the price of a sponsored post on your Instagram profile.
However, you should know that Instagram counts only the views within the Instagram app. This means that if you embed an Instagram video in your blog, the views from the blog wont be counted on Instagram. The same rule applies to all other social media platforms where you might share your Instagram video.
Know You Want To Know About Your Followers
One of our favorite parts of Twitter Analytics is hidden in the tabs, where you can find lots of juicy information about your followers. But its super easy to miss.
You first have to click on the Audiences menu at the top of the dashboard, and then select what audiences you want to analyze. We dont find All Twitter Audience to be overly helpful, and instead use both Followers and Organic Audience.
A few key metrics to be sure to note include Household Income , Region , and Consumer Buying Styles . Even if you arent selling products, this information can help you craft your messaging and pick topics your audience is interested in.
For example, if you are a dry cleaner and notice that many of your followers are interested in natural living products, then you can be sure to promote your stores green practices and lack of chemicals in your services.
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How Twitter Counts Views
Since these view counts will likely be used to compare Twitter with other platforms, its worth pointing out how Twitter counts a view versus those other platforms.
- Viewability threshold: Twitter counts a view once the video has played for at least two seconds while at least 50 percent is in view, in accordance with the Media Rating Councils video viewability standard. By comparison, Facebook and Instagram count a view three seconds after a video has played, and YouTube typically counts it once 30 seconds or half of a video has played, whichever comes first.
- Organic plus paid views: If a brand runs a video as both an organic tweet and a Promoted Video ad, Twitter will combine the respective organic and paid views into an overall view count that will appear on both the organic tweet and video ad, the spokesperson said. People will not be able to see separate counts for paid views versus organic views. Facebook, Instagram and YouTube also combine organic and paid views without delineating between the two.
By publicly displaying videos view counts, brands, publishers and others may feel pressured to pay Twitter to promote a video as an ad in order to boost its viewership and thereby the perception of its popularity. That could help to further bolster Twitters video advertising business, which has been a rare bright spot for the company, whose revenue has .
How To Get More Impressions On Your Tweets
If you want more impressions, you need to encourage the above methods of getting impressions. If all you want are total account impressions, all you really need to do is post more often. If you want more impressions per tweet, you need to put more effort into those tweets. Here are my tips, in no particular order.
Tweet when your audience is most active. Twitters timeline is largely, well, time-based. If you tweet at 3pm and I dont sign on until 5pm, I see all those tweets that happened in the previous two hours before I see yours. The exception is if Im engaged enough with you that your tweets show up under the curated section at the top, but you cant be guaranteed to have that kind of engagement with all of your fans. Tweet during peak hours and youll get more visibility naturally.
When are your peak hours? I recommend using a tool like Tweriod to analyze your particular followers and see. Particularly with smaller audiences, you can vary a lot from what the average on Twitter is across the board.
Make heavy use of hashtags. Twitter is not the place to be shy with tagging your posts. Yes, you have a character limit, and yes, you can only include 1-3 hashtags in a post before you start seeing lower returns. However, you should learn how to pick and use hashtags to your advantage. I recommend always aiming for something trending or at least highly trafficked whenever possible. Go ahead and read this guide for more information and strategies revolving around hashtags.
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How Twitter Defines Impressions
Its difficult to dig through Twitters help system to find definitions of specific terms, but I happened to find a mention of impressions on a support page about their analytics and how to use it. Specifically, they say Impressions are times a user is served a Tweet in timeline or search results.
There are a few things worth noting about this. Remember, whenever you post a tweet, that tweet will show up in the feeds of the people who follow you. However, it will also become available in Twitter search, particularly if youve used any keywords of a type people search. It will also show up in feeds for hashtags, though in the faster moving hashtags it might not be visible due to curation. It depends if the people browsing the hashtag view it by top or by latest, or one of the other filtering options.
On top of this, a tweet is shown in the feeds of the followers of anyone who retweets your tweet. This is why influencer marketing is so important a retweet from someone with 50 followers isnt going to be worth much, while a retweet from someone with 50,000 followers is going to be worth a lot more.
Also, an impression might not actually mean a person saw the tweet. If I load my Twitter feed and then get distracted by something and close it, I probably gave +1 impression to a 20+ tweets without actually reading any of them. No bonus engagement, no interaction of any kind, but an added impression across the board.
How To See Who Viewed Your Twitter Profile 2021
In recent times, has emerged as one of the largest microblogging and social media platform used by almost all big brands, organizations, and people. You have to have been living under a rock if you dont use Twitter to get your daily dose of news and updates these days.
With the steadily growing influence of social media on our lives, the number of followers, likes, or retweets on your tweets has become the new measure of popularity, relevance, and even success.
While its tough to get followers in the first place, keeping track of them can be even more so. To curate content that drives followers to your profile, you need to closely analyze which posts are sitting right with your followers and which posts have not been received very well.
While you can get notifications when someone likes your posts, retweet, and follows you. But there is no official way to know when someone viewed your Twitter profile.
To enhance engagement on your profile, its essential to know who viewed your profile, which tweets are most viewed or drew more traffic to your account, and how your audience engages with your content.
Twitter, while it does provide some insights if you have enabled Analytics features where you can find information such as the number of people who viewed your profile, retweets, and likes. There are no ways of knowing the username of someone who viewed your Twitter profile.
Sounds good? Lets get started.
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Conducting Twitter Analytics With Unbox Social
Unbox Social is an AI-powered analytics tool that will provide actionable insights for your Twitter account. Sign up on the tool, add your Twitter account and start tracking your content performance now. Getting started with Unbox Social is pretty simple, just follow the steps below-
Step 1- Login with your credentials on Unbox Social
Step 2- Select the Social Media Analytics solution
Step 3- Add your account to the platform and choose the social media platform you want insights for
Step 4- Once you setup your account on the Unbox Social tool and connect it with your concerned social media pages, the tool will then give you in-depth data for the same
The Unbox Social tool is extremely useful and easy to use. The tool also has a competition tracking solution that enables you to compare your brand/business with other market competitors.
Coming back to social media analytics, here are the features of the Unbox Social tool that sets it apart from the other Twitter analytics tools.
How Are Your Social Media Strategies Playing Out
When we focus on the day-to-day activities of social media, we can sometimes miss out on the bigger picture. Taking a step back and looking at the trends of our social media performance can inform us if our strategies are working out in the long run.
Is there a general upwards trend? Or is it flat?
Once you spot any trends of your Twitter performance, it can be helpful to Buffer Analyze, you can get graphs of key metrics such as clicks, likes, and followers. And you can compare them with the previous period.
If you prefer using the native Twitter analytics dashboard, you can find the trend data for five engagement metrics on the right of the Tweets page.
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A Clear Picture With Twitter Analytics Tools
Twitter is a valuable resource for all marketers and the data produced on Twitter will help you understand the impact that your Twitter activity is having. And, the impact that your competitors are having. You’ll be able to pull out insights that’ll give you what you need to improve your online marketing campaigns. To engage more with your followers. To prove ROI. Using these Twitter analytics tools, you’re sure youre never out of the loop.
Exporting Data: How To Discover Even More Trends In Twitter Analytics
No matter where you track your social media performance, marketers now have access to increasingly granular data about their Twitter account. The most useful feature I’ve found in Twitter Analytics is the ability to export data from the Twitter API as a CSV file.
Even power users with a ton of account activity can fairly quickly export their Analytics data right from their Twitter account.
To export your data from Twitter, select the timeframe you’d like to use, and click the “Export Data” button in the top right corner of your Twitter Analytics Dashboard.
You can then sort through your exported data using Excel in ways not possible within the platform itself. For example, I extracted the time of day of my last 2500 tweets and plotted the tweet engagement rate vs. time of day, as shown here:
What I found was that the engagement rate held steady regardless of the time of day — possibly because I have a ton of international followers. It got me thinking that I really ought to be scheduling my content for all hours of the day, not just during business hours in my local time zone. Sure, fewer people will see my updates at 2 a.m. local time, but those who do are just as likely to engage with the content as those who see it during business hours.
For more ideas, download HubSpot’s .
Originally published Jan 22, 2019 11:25:00 PM, updated January 23 2019
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How To Access Twitter Analytics With Hootsuite
You can view your complete Twitter analytics inside Hootsuite, alongside data from all of your other social platforms. No more hunting around each platform for the metrics you need to track its all right at your fingertips.
You can find Hootsuite Analytics along the left menu in your dashboard, labeled Analytics.
Tracking your Twitter analytics in Hootsuite allows you to:
- Save a ton of time by having everything you need for all your accounts in one place.
- Create and export custom reports so that you can track the social media metrics most important to your company.
- Set benchmarks and track growth.
- Get insights on the best times to post and your overall campaign ROI.
Faqs About Seeing Who Views Your Twitter
Can you see who views your Twitter?
Although its not possible to get specific data about your stalkers, Twitter Analytics can give you some info that will help you speculate.
Can you see how many times someone views your Twitter profile?
Unfortunately, theres no way available to see how many times someones seen your Twitter profile.
Do profile visits include my visits to my profile on Twitter?
Twitter Analytics wont count for your visits on your profile, and it does not count multiple visits from the same visitors.
Can someone tell if youre stalking them on Twitter?
As of now, theres no specific way to know who exactly has viewed your profile or Twitter unless they make a direct engagement like replies or retweets or likes on your Tweets.
Twitter is one of the rooted addresses of social media. It is an excellent application with a high user base
Why does my Twitter keep posting spam?
Some malicious applications that youve connected your Twitter account can take action on your Twitter profile on behalf of yourself. Beware what application you connect to your account and what permissions you give to them.
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There Are Two Types Of Twitter Impressions:
- Tweet impression: a tweet impression is generated when anyone sees our tweet. This impressions are available in the Twitter Analytics section of our Twitter profile and it is available only for the owner of the account. We cannot see the impressions of other people.
- Hashtag impression: we calculate the hashtag impressions using the number of followers of the users who use the hashtag. These impressions are calledpotential impressions because we dont really know how many people really saw the tweet. If a person with 1,000 followers use the hashtag of one campaign, we will say that he or she generated 1,000 impressions . This type of Twitter impressions are the one we will be talking about mostly in this blogpost.
You may not understand how it works because sometimes is quite technicalbut it is easy. Twitter is always filling media time and somehow it has become part of your daily routine and it is all about impact . Today you will learn how to answer the question: What are Twitter impressions? and we will see the difference between impressions and engagement and reach. Use the next form to track Twitter users and their impressions:
Useful Insights You Can Learn From Twitter Analytics
Perfecting your to ensure it achieves your marketing objectives is no simple task. You need great copy, engaging creatives, clever use of keywords and hashtags, and content that is truly useful and valuable to your audience.
With so many boxes to tick, itâs a good thing Twitter provides insights to help you understand your followers and the Twitter community as a whole. Every word, photo, video, and follower can have an impact on your strategy.
shows you how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter campaigns and get better results.
Below, we’ve got eight things you can learn from your Twitter data:
The number of visits to your Twitter profile is displayed at the top of your analytics dashboard. This number is reflected across a 28-day period and is updated daily. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time.
This can help you monitor if the amount of people visiting your profile is going up or down, so you plan and adjust your Tweets accordingly.
Top tip: The mentions section of your analytics dashboard can be a great customer service tool for your brand. Be sure to engage with followers that are asking questions or leaving reviews about your products or services.
Tweet engagements and engagement rate
Video content performance
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Reasons You Need To Add Twitter Analytics To Your To
There are a bunch of really important reasons why content marketers should use Twitter Analytics: