Launch Your Campaign And Start Tracking
As soon as you fill out all the information, you will launch your campaign. From the moment you launch it, you can monitor your campaigns performance to see how your promoted pin is doing.
There are many metrics you can monitor to track ad performance. This includes impressions, repins, clickthrough rate, and total spend. Its a great way to get insight into your campaign to see if its driving the results you desire.
Its Used For Watching Videos Too
Pinterest has always been a visual discovery engine. While the rise of visual search has made Pinterest the favorite platform for people who would rather search images, its no longer just a platform for static images. In one of their blog posts, the platform shared that their community of Pinners is watching almost one billion videos on a daily basis.
That being said, Pinterest Lens that lets users search by image remains just as popular. According to the platform, there were three times as many visual searches using the Pinterest camera.
Pin Good Quality Images Only
In 2013, Philadelphia-based startup Curalate, which calls itself the worlds leading marketing and analytics suite for the visual web did some intense number-crunching on a database of 500,000 images to try and figure out which images did well on Pinterest and why. On the request of Wired.com, they then undertook the massive task of that encompassed all the elements of a popular Pinterest image.
This image from cooking show host Paula Deen won out:
The image, called Aunt Peggys Cucumber, Tomato, and Onion Salad has been repinned 307,000 times, liked 8,000 times, and commented upon 300 times.
- No human faces
- Moderate light and color
- Portrait style
Youre not always going to be able to create the perfect Pinterest image. But incorporate enough of these characteristics and youll frequently be able to create a viral one.
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Optimize Your Website Images
The easier the experience is, the more you can count on people to visit your website to share an image from your home page or website.
Currently, there are 3 different types.
Rich Pins for Business
Use rich pins. This displays pricing info makes them ideal if youre running an e-commerce store. Or, if youre running a blog, article pins are just the ticket for driving traffic. If you are a food blogger, they will include the recipe and instructions.
Top Tip: Use vertical images, and scale them, so they boast a 600-pixel width and an aspect ratio of either 2:3 or 1:3.5.
Handy Hack: If youre struggling to create Pinterest-friendly images, use Canva. Its a free resource offering a ton of pre-made templates that are fabulous for Pinterest marketers.
Apply for Rich Pins
You can only use rich pins if you have a validated site. This validation process doesnt occur automatically. Instead, youll have to apply by doing the following:
You should note: this can take as long as a week, so dont worry if you dont get an email immediately. Its a pretty simple process and its well worth doing. Youre sure to boost engagement when you start using rich pins.
Do You Have A Constant Stream Of Good Images Coming Through Or Do You Have The Resources To Create Them
Creating images centered around your brand takes time, focus, and a lot of thought. If youre a one-person brand currently focusing on sales and strategy, it may not be the right time for you to be putting all that effort into creating original images.
Does your company have the resources to create a constant stream of images or the funds to hire out this part of the process? If not, it might be a better idea to wait until you do.
Heres a handy list we put together of 23 tools and resources that will help you create images for social media.
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Pin Consistently And Frequently
As with most other social networks, consistent and frequent sharing can often be the key to building an audience and keeping them engaged with your content.
Timing can be important, too, though with global audiences, its often better to spread your content out over a span of the whole 24 hours so youre leaving out people in other time zones. This exposes you to more of your audience more frequently and often leads to more pins, shares, and comments as a result.
P.S. You can easily do all this and more with Buffer.
With frequency, more is often better, we find, with 5x a day being optimal. Some experts recommend as much as 15-20x times a day, but if youre a small company or brand, its better to pick a lower number and stay consistent than to do higher numbers intermittently.
Heres an infographic we created that tells you, in a glance, what kind of frequency and topics youd do well aiming for:
Fridays And Saturdays Are The Best Days To Post
To increase the odds of getting your content noticed on social media, you want to post during peak hours. For Pinterest, the best time to pin content is between 8 p.m. and 11 p.m. on Fridays and Saturdays. Pinning between 2 a.m. and 4 a.m. is effective as well. However, youll want to avoid adding pins to your boards in the evenings and during commuting hours, as theyre the worst times to post.
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Setting Up Your Profile
First, choose a suitable profile picture for your Pinterest business account preferably, one that is clear, distinct and identifiably related to your brand. The majority of businesses use their company logo as it is the most informative and easily recognizable image associated with your company. Beneath the 200 x 200 pixels image, you can add a short description, which you can use to introduce the brand and briefly indicate the focus and inspiration of the Pinterest account and what users can expect to find there.
Its More Popular In Rural Areas
Perhaps surprisingly, Pinterest is more popular in rural areas than in more populated regions, although not by much. According to a survey completed by Pew Research Center at the beginning of 2021 about US social media users, 34% of US adults in rural areas use Pinterest, compared to 32% in suburban areas and 30% in urban areas.
According to Ask Any Difference, rural areas are generally open and spread out with a small population. Suburban areas are residential areas with a larger population than rural areas, whereas urban areas have a high population for both living and working. Rural areas are basically countryside, suburban areas have a lot of single-family housing areas surrounding the larger cities, and urban areas generally have more than a thousand people per block.
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Reach More Potential Customers
Pinterest is a thriving social media platform that many businesses strive to connect with. Plus, creating content on Pinterest is fast and easy. Youll save time, face less competition, and connect with strategic segments of your audience.
Now that youve conquered the basics, get pinning!
Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
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The Best Time To Post Is Noon And Night
Posting on Pinterest isnt something that you can do morning, noon, and night, at least not if you want to get the best engagement. CoSchedule found that the best times to post are:
- 12:00 p.m.
- 6.17 p.m.
- 8:02 p.m.
With regards to day of the week, the best days to post on the platform for engagement purposes are:
% Of Their Predictions For 2021 Were Realized
Using data for the period between October 2019 and September 2021, they identified in their report that the following trends will increase in 2022. These Pinterest trends can help you plan campaigns or develop new products to suit the needs of consumers:
- Pedicures with rhinestones
- Short natural hair styles
- Galaxy nail art
- Electric blue outfit
- Checkerboard pattern
So, get ready to increase the bling. And, its not just in the form of gems.
Constellationinspired themes are trending. Its all in the stars.
Though, if you prefer something more toned down, the goth-aissance is also here. Goth will also become more mainstream across all age groups even baby clothing. If Goth pajamas will give you nightmares, you can always trade it in for satin sleepwear which is also trending.
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Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Its Ad Revenue Is Expected To Exceed $4 Billion By 2026
It might have prohibited ads about weight loss, but its ad revenue is still pretty healthy. According to data shared by Statista, its anticipated that its global ad revenue will be $4.1 billion by 2026. In 2021, this was just over $2 billion. So, its expected to double in just five years.
Though, you need to spend money to make money, right? In 2021, its advertising expenses totalled nearly $95 million. It was quite a big increase from previous years. The closest it came to spending that much was in 2019 and that was merely $55 million.
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How Do Promoted Pins Operate
When youre running your campaign, you will set a bid amount for how much youre willing to pay when someone sees, engages, or clicks on your ad. The actual amount is determined by other bidders that are bidding for the same placement.
Promoted pins are great for helping drive traffic to interact with your brand. You can help people get familiar with your brand, check out your products, and even convert!
Follow Engage And Interact With Other Accounts
- Follow new accounts of users who state or show they have interests related to the work your business does and the content you post .
- Re-Pin, Like, and comment on the content your followers and fans share.
- Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.
- Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved .
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Drive Website Traffic And Boost Online Sales
For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is paired with real products they sell to get their audience excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.
These allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. The networks widget builder helps you quickly customize, create, and add this feature to your site.
Get A Business Account
Before you can begin creating promoted pins, you must have a business account. If you already have your business account, you can skip to the next step.
Pinterest outlines the steps for creating a business account. Its completely free to set up an account and access analytics tools to monitor your pages performance.
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Its The Only Major Platform To Ban Ads About Weight Loss
As their goal is to create a place where people find inspiration and feel inspired, they took the bold step in July 2021 to ban all ads that included weight loss images or language, making them one of the first major platforms to do so.
In less than a year, searches with the keywords weight loss decreased by 20%. Instead, more Pinners are turning to the platform to find quick and healthy meals and healthy food motivation.
Sign Up For A Business Account
To market to your target audience, you should create a . As mentioned, this free account provides you with access to Pinterest Analytics and other handy marketing features such as a profile that clearly states youre a business, , and . If you already have a Pinterest account and want to , you can also do that without losing any of your content or work.
Note: If youre looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account and setting up your method of payment because this part of Pinterest is not free to target your audience more aggressively with the help of the platforms Ads Manager.
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Amazon Refers The Most Web Traffic
According to numbers shared by Statista, Amazon.com is the leading traffic referrer to Pinterest and accounts for just over 7%. Etsy.com is the second biggest traffic referrer and generates about 2.8% of its referral traffic.
With regards to social media traffic referrers, YouTube is the leading source and generates about 26% of social media traffic, as of May 2022. Facebook is in second spot with 18% and Twitter in third spot with 7%.
Can You Hookup On Discord
A Discord dating server is a Discord server that was created for the purpose of helping other users meet new people to potentially date. The best dating servers have several options available to help people meet. They will also allow you to add roles to your profile so that others know what you are looking for.
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Usehashtags To Further Your Reach
There have been many questions regarding hashtag use on Pinterest. For years it was debated whether people should use hashtags when describing their pins. The answer is a resounding, Yes!
When I started typing #SEOTips into the pin description, all the hashtags starting with #SEO populated. You can see #SEOTips has 4,491 pins.
Hashtag strategy: Do not just use one word to tag your pin. If #SEOTips could get lost in the noise, certainly a generic tag like merely #SEO will get lost in the noise.
Pins Have About A Three
Its no secret that social media posts typically have a short lifespan, but the opposite is true on Pinterest. In fact, your pins have about a three-month lifespan on the platform. The key to longevity is to create search-optimised pins by using relevant keywords in your pins title and description. This will increase the odds of your content showing up in search results, allowing it to generate impressions for months.
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Can You Exist Without Social Media
Netflix is on-demand video streaming platform that connects video content providers and final consumers, most of whom are either cord-cutters or cord-never. The Social Network is not available on Netflix at the moment, but it is viewable on a whole host of streaming sites.
Social Media Management Tools
- Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
- Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine whats doing well with your audience members, and advice about the best days and times to share your Pins.
- Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post-scheduling capabilities, and details about the type of content your audience wants.
Pinterest has also launched its own scheduling tool, allowing Business users to pre-schedule their content within the platform.
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