Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
How To Integrate Rich Pins
Im not telling you that you should think about using Rich Pins because it would help your business. Im telling you that you NEED Rich Pins if you want to keep up in the crazy social media marketing world.
Rich Pins are still fairly new, so especially if your business is small and growing, they will set you apart from your competition. And the Fortune 500 companies like GM, Apple, and Procter & Gamble are all using Rich Pins. Follow the big boys, and youll have the potential for some serious growth.
Who Uses Pay Monthly Website Design
If you are a business start-up or need a new website but don’t want to spend a lump sum of cash up front then a Pay Monthly Website Design service is perfect for you. Get an Affordable Professional Websites for a Simple Monthly Fee. Digital Shift understands the difficulties of starting and running a business! Digital Shift also knows that cash flow is key and detrimental to the continuity of your business. Which is why weve created Pay Monthly Website Design plans.
Pay Monthly Website Design plans provide a way for you to get a website for your business! This means that you dont have to shell out a large lump sum for your professional design and search engine friendly website. Our Pay Monthly Website Design plans have no setup fees and no contracts. Simply, pay a small fee each month for your website, which saves you money and helps with your cash flow.
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Set Your Targeting Criteria
In Step 2 of Promoted Pin creation, youll set up your ad group. You can have multiple ad groups under a campaign, and multiple individual ads under each ad group. Ad groups determine targeting, schedule, and a more specific budget.
When it comes to the actual targeting, you have several different options of how to proceed.
The first option is to create Target Audiences, which work like . You can upload your entire email list , or create audiences based off of recent site activity or users who interacted with a certain Pin.
If you want to reach similar users to any of these audiences, you can create an act-alike audience, which will show your ads to users with similar qualities.
In addition to this option, you can also use any combination of basic targeting criteria like location, language, and gender, and more with interest targeting and keyword targeting.
Interest targeting will affect where your ad shows up for browsing placements when users are either browsing in certain categories or on their home feeds.
You want to choose the interests that are actually related to the Promoted Pin youre going to select in order to get the best resultseven if someone likes photography, they may not be overwhelmingly interested in your Pin about camera lenses when theyre intentionally browsing home decor feeds.
While its easy to just go for the most obvious keywords, Ive had the best luck when I think outside the box and use a combination of broad and specific keywords.
Get Your Clickbank Affiliate Link
Once you have your offer and all the information you need to promote it, you want to make sure you have your affiliate link in order.
To get it, just click on the Promote button of any offer that you are interested in. After that, it should take you to a hoplink generator.
You want to be careful here and make sure to put in your exact ClickBank ID. If you misspell it you will get a link that wont register your name any time someone clicks on it.
Once you have your hoplink, you want to save it somewhere. This is the link that people will click through to purchase your ClickBank offer if they are interested so that you can start getting commissions!
Note: If you wish to promote your ClickBank offers directly via pins on Pinterest, you want to make sure that you use the original ClickBank hoplink and to not shorten it with any link shorteners such as bitly. This rule was set by Pinterest in an effort to reduce spam.
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Create A Profile That Captures Your Business
The focus of Pinterest as a site for content curationwhere people are constantly looking to find content they love and want to sharemakes it a place where a lot of new people are going to be exposed to your business.
Heres how it works:
- Youre a bakery and you pin a picture of a fresh batch of muffins.
- My friend, whos already a customer and follows your Muffins board, sees the picture LOVES IT! and repins it to her Muffin Madness board.
- I, a lover of muffins, but not currently a customer of yours, see the picture LOVE IT!, repin it to my MMMuffin board and click on your name to find out who you are
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
Is There An Opportunity Cost To Me Not Having A Professional Online Presence
Yes. Customers expect to be able to find out about your business online. It is where they will look first! Whether you are providing information about your services, prices, or products on your website, customers want to be able to find out more about you at a time that suits them best. Your prospective customer also can link to you through friends and family via social media! They can stay up to date with service promotions, updates to your business, or share news with their friends.
Are your customers finding your competitors instead of you?!
If potential customers are not finding you, the chances are that they are finding your competitors’ products and services. Get started with a complimentary no-obligation consultation from Digital Shift. Getting started with a complimentary consultation is a no-brainer for businesses. We can help you determine your needs even if you have a limited online marketing budget. Digital Shift will help evaluate your competition and your goals to develop a strategy that gets you connected to potential customers!
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Stick With Lifestyle Themes
Pinners are more inspired when they see your brand in action, especially when it comes to video.
Pins that show someone interacting with your product or service are 67 percent more likely to drive online sales lift. But make sure to keep it as the focal point dont let it get lost in the mix.
Starbucks embedded its coffee right into morning routines with this Pin:
Can I Have A Side Hustle Alongside A Full Time Job
It depends: the advice is to read your employment contract. Some contracts stipulate that employees may not seek other employment, while others state that you must inform your employer of any other work.
If your side hustle is in a similar area of work, your employer might see it as a conflict of interest, and if your time and energy is weighted too heavily towards your side hustle, there may be a drop off in your performance at work its important to make sure this doesnt happen.
As long as youre able to spare the time, your performance isnt affected and your contract doesnt forbid it, then go ahead!
By Clare Seal
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Choose Your Campaign Goal
Each campaign starts at with an objective. Choosing the right goal is important because it will determine what ad formats are available and how you bid in the ad auction.
There are four campaign objectives available:
- Get traffic to your website. Earn high-quality leads and send Pinners to your website. You pay-per each click.
- Build brand awareness. Gain broad exposure with current and prospective customers. You get charged per 1,000 impressions.
- Increase installs for your app. There are two ways to promote app downloads on Pinterest. When you pay by install, Pinterest regularly adjusts your bid based on your budget. When you pay by the click, your ad is optimized for click traffic.
- Build awareness through video views. Autoplay videos are ideal for promoting awareness and consideration. You pay per 1,000 impressions.
Choose Your Target Audience
Targeting allows you to reach people who are searching for your content and who are ready to actively engage. Targeting is an important part of promoted ads because, without it, you’ll have less interest.
- Audiences combine your customer knowledge with behavioral insights from Pinterest. If someone has recently bought something from your site or engaged with your Pinterest content, this allows you to target that person for an ad.
- Keywords show your ad to someone who is searching for that kind of content. If you set specific keywords like “tropical vacation” or “apple pie recipes”, your ads will target people searching for those things.
- Interests target people based on the types of content they regularly engage with. Your apple pie recipe ads would most likely be served to people who have an interest in baking or preparing for Thanksgiving.
- Expanded will provide you with additional interest and keywords based on your ad’s content and who you’re trying to reach.
- Demographics allows you to select a specific location, language, device, or gender.
- Placements gives you the option to choose where your ad is delivered. If you don’t want your promoted Pins to show up when someone is browsing, and only appear in search results, you can specify that here.
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Do I Have To Pay Tax On My Side Hustle
Essentially, yes though if you earn under £1,000 in one tax year, this is not considered taxable and you wont have to register for self assessment. As soon as you earn above this threshold, whether youre making jewellery from your bedroom or doing a bit of copywriting on the side, youll need to start paying tax.
Oliver Atkinson, of Atkinsons Chartered Accountants, says, Filling out a Self-Assessment tax return is relatively straight-forward. However, you need to ensure you keep records for your side hustle, such as bank statements and receipts, and ensure you fill the form out before the deadline.
Not doing so can result in hefty fines, he warns so its best to keep an eye on your extra income and ensure that youre prepared when it starts nearing that threshold.
By Ali Pantony
Different Terms Of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
- Dont promote spam, such as asking participants to comment repeatedly.
- Dont run a sweepstakes where each pin, repin, or like represents an entry. ask pinners to vote with a repin or like.
- Dont run contests, sweepstakes or promotions too often.
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Find Friends From Other Social Media Platforms
You know that when you create a new account with Instagram or another social media platform, they ask if you want to Find Friends using your phones contacts or Facebook friends.
Well, to save time and get a solid starting foundation of followers, theres a Find Friends option for Pinterest, too! Dont waste all the Twitter and Facebook contacts youve made. Follow them, and they will find you!
Major Benefits Of A Pay Monthly Website:
Help your Cash Flow:
If you are a small to medium-sized business, you know that cash flow is everything. By opting for a Pay Monthly Website you are omitting the major capital outlay of an upfront cost. This means, that your cash flow will be conserved for investing elsewhere into your business.
Going with an all upfront cost websites, leave you abandoned with a website that you don’t entirely know how to use! With pay monthly websites, Digital Shift Media ensures that you will never be abandoned with your website. We will make sure that you are appropriately trained on all the features of your websites. And if you have an issue with your website, your monthly payments also go towards service costs – they are included in your package!
Often in small to medium-sized businesses, you don’t have the resources to have someone to solely take care of your website needs. So, when problems arise, and you have a monthly package with Digital Shift, you will be in good hands, we will help you with any issues that you might have.
No-Risk for you
Going into a pay monthly website agreement with Digital Shift Media, has no risk for you! How is that possible? For starters, there are no set up fees! And if you want to leave our service give us 30 days notice , and you do not need to pay us a cent to get out of the agreement.
For more information on pay monthly websites go here!
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Create Eye Catching Pins
Fortunately, its easier than ever to come up with creative, high-quality images for your pins. Canva is a free tool for creating digital images for Pinterest, Facebook, Instagram, but you can also use it for flyers, invites, business cards, etc. Canva is super easy to use, and there are lots of free designs that you can edit with your own text and images.
Build Relationships And Gain Followers
Additionally, remember to respond to any comments left on your Pins. You can also leave friendly, helpful comments on your followers Pins to help build connections.
While communicating with your audience is crucial, you might also want to engage with popular boards outside your immediate network. This tactic can be especially effective if you want to build relationships with influencers. If you decide to reach out this way, you can do some research to ensure that the creators and their content align with your brand values.
To find popular boards in your niche, start by typing a relevant keyword into the search bar. To narrow your search to boards, use the drop-down menu on the right.
Once you click on a board, youll be able to see the follower count. If youd like to follow the board, click on the three dots next to the name and select Follow.
You might also want to try inviting others to Pin on your boards. This can add some diversity to your content. To create a group board, click on the plus sign under the boards name.
Youll be able to set permissions for your collaborators. Choose whether they can change existing Pins or just add their own.
You can also allow them to invite others to the board.
Now, you can search for collaborators by name and invite them to your board. Alternatively, you can copy a link to the board and share it directly with them.
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Are There Free Trials
Its not that common for growth companies like the ones on this list to offer free trials, but youll find that sometimes companies offer free trials to get free followers or likes before you actually sign up for a service.
Normal free trials are a good thing because you can test out the service before you buy the thing is, though, that most of these services are a one-time purchase option, so theres not really anything to try.
For that reason, when people offer you anything for free in this industry, you have to immediately put your guard up. There are some things you need to check for.
Dont give away your card info usually if theyre offering a free trial that needs card details, theyre planning to charge you.
Second, make sure that the trial is valid and that they are upfront about what is involved. If you get a really short trial for a recurring service or only 10-20 free followers, chances are youre not going to make any real decisions about how good the service is .
So, for that reason, make sure that the free trial doesnt take advantage of your payment information and will offer you a reasonable trial that actually lets you see the quality.
For many companies in social media growth, they dont offer free trials because they have to dedicate all of their time and energy to paying customers they often offer good refund policies or some other sort of service guarantee, so thats also something to keep in mind.