Friday, June 17, 2022

Do Hashtags Work On Facebook

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The Most Popular Hashtags Of 2021

How To Use Hashtags On Facebook

The most popular hashtags out there arent necessarily the best hashtags.

For example, the hashtag #followme has more than 575 million posts on Instagram. Hashtags that solicit likes dont engage your followers and dont add any meaning to your social media post.

They also look really spammy. And you dont want that.

But dont ignore popular hashtags, either. For example, #throwbackthursday or #flashbackfriday orother daily hashtags can be fun ways for your brand to join a wider social media conversation.

As of June 2021, some of the most popular Instagram hashtags of all time include:

  • #love
  • #nature
  • #happy
  • Of course, popular hashtags differ depending on what social media platform youre using. On LinkedIn, popular hashtags include #leadership and #productivity.

    While there are millionseven billionsof posts using popular hashtags, theyre relatively universal. They arent specific to an industry or a theme. And dont say a lot about your brand.

    So, try to identify niche hashtags that are relevant to your brand and what you represent.

    Build Brand Awareness With Branded Hashtags

    Creating a branded hashtag can be an effective way to promote your business and drive conversations.

    Toronto Raptors

    Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. This contest encouraged followers to purchase Cheerios products and also spread awareness of the brand by posting photos on social media.

    Find a heart inside your Cheerio and share it using the hashtag #CheeriosHeartHuntSweepstakes for a chance to win cash prizes. Ends 11/15/19.

    Cheerios

    Do Hashtags Work On Instagram

    Hashtags on Instagram, on the other hand, will help you increase your reach and engagement, assuming you use them correctly.

    Its common on Instagram for brands to tag their photos with hashtags that are relevant to their photos and products. The process is similar to what takes place on Twitter; hashtags are used to sort and label related topics, and users can easily search a hashtagged topic to view relevant posts.

    The biggest difference between hashtags on Twitter and Instagram is that Instagram doesnt have the 140-character limit on its captions that Twitter imposes on its tweets. That means that including multiple hashtags is much more common on Instagram.

    Including multiple hashtags helps posts to get included in more Instagram conversations. While theres a balance to strike between getting noticed and being obnoxious, using five or six hashtags is generally acceptable and it will help your post get in front of more eyes.

    So, do hashtags work? The answer, as weve seen, is dependent upon the platform and the content but well offer a qualified yes. Make hashtags one of the tools in your social media toolbox, and pull them out when the situation calls for it.

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    Know Which Hashtags Are Trending

    RiteTag lets you type your social media caption into the text bar and upload the photo youll pair with your caption.

    RiteTag generates trending hashtag suggestions based on your content. Youll see the best hashtags to get your post seen immediately, as well as hashtags to get your post seen over time. Click Get Report for detailed analysis on the hashtags it displays.

    Analyze Which Hashtags Were Successful On Past Posts

    How do Hashtags Work on Facebook

    Keep track of which hashtags youve used on past posts. Analyze which posts have been most popular, then see if theres a trend with the hashtags youve used.

    If you notice some of your most popular posts always contain a few of the same hashtags, make a point to include those in your future posts as well.

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    Tips On How To Create Hashtags That Get Found

  • Find popular hashtags that are relevant to your brand. You can do this by using tools such asHashtagifyorRite Tagto name a few. Making sure the hashtags are relevant to your brand is important, if they arent your content wont get found and it will cause your fans confusion.
  • Once you find one relevant to you brand make sure to us it consistently. Lack of consistency may cause some social posts to go unseen by fans that search for your posts searching for the specific hashtag they know you use.
  • Make sure you dont use too many words in your hashtag. One mistake users make when using a hashtag is thinking the point of a hashtag is to write a complete thought or an entire sentence. For example: #ThisIsOneOfTheMostObnoxiousUsesOfHashtags OR #When #you #use #them #before #every #word #in #your #social #post!
  • Chelsea Maidment is a social media marketing brand mechanic atThe Marketing Garage; an award-winning company of internet marketing and branding consultants. Find out how a proven diagnostic approach can help you stop guessing and start knowing when it comes to your marketing. Visitwww.TheMarketingGarage.ca.

    Show Support For Social Issues

    Using a hashtag thats connected to an issue beyond your brand is a way to mobilize behind an important cause or issue.

    For example, #EachforEqual and #IWD2020 were used across social media platforms, including LinkedIn, on International Womens Day.

    Brands can also create a branded hashtag that also shows its connection to a social issue.

    For example, the Canadian telecommunications company Bell uses the branded hashtag #BellLetsTalk to promote mental health awareness.

    Double T Ranch integrates horses into therapy to support those recovering from addiction and trauma. Learn more. #MentalHealth#BellLetsTalk

    Bell Let’s Talk

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    Add Context To A Social Media Post

    On Twitter, you dont have a ton of space to write a caption. You have 280 characters, to be exact.

    On Instagram, longer captions arent always the most effective. Same with Facebook, Pinterest, LinkedIn or any other platformsometimes less is more.

    Using a hashtag can be a simple way to contextualize what youre talking about, without using up valuable characters or writing repetitive captions.

    For example, NASA celebrated the 50th anniversary of the Apollo 11 moon landing in July 2019. Using the #Apollo50th hashtag was part of its digital campaign. On World Emoji Day, which is also in July, NASA posted one of the most popular tweets:

    . * . *

    Hashtags contextualize this creative Tweet, making it clear that NASA is celebrating both the anniversary and taking part in the World Emoji Day conversation.

    How To Use Facebook Hashtags

    HashTag FaceBook Does It Really Work?

    Optimal number of hashtags to use:

    Where youll find hashtags on Facebook:

    Hashtags can be included in any part of your written Facebook post or in the comments.

    Hashtags are also useful for grouping content in private Facebook groups by theme or topic. This is important for brands to keep in mind considering .

    You can also:

    • Search for a hashtag using Facebooks search bar.
    • Search hashtags used in private Facebook groups using the search this group bar under the groups menu.

    A couple essential hashtag tips:

    • Because so many users profiles are private on Facebook, remember that its more challenging for brands to track how users are interacting with your hashtags.
    • Monitor your brands hashtags and see which public profiles are joining in the conversation by using the URL facebook.com/hashtag/_____. Include the keyword you want to search at the end.

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    How To Use Youtube Hashtags

    Optimal number of hashtags to use:

    Where youll find hashtags on YouTube:

    Add a few hashtags in your brands YouTube video title or in the video description.

    Remember: Dont use more than 15 hashtags. YouTube will ignore all the hashtags, and maybe even flag your content because of your spammy behaviour.

    YouTube hashtags arent the only way to help users find your videos. We have 12 tactics that will help your brands videos get views.

    A couple essential hashtag tips:

    • Hashtags are hyperlinked in titles and descriptions, so followers can find other content with the same hashtags by clicking on either.
    • If you dont include hashtags in the title, the first three hashtags in the description will show above your videos title.

    Do Hashtags Create More Engagement On Twitter

    Twitter was the channel that gave birth to the entire concept of hashtags, so its no surprise that when theyre used properly the answer is a definite yes. In fact, using one or two hashtags in a tweet can increase the engagement . Be careful to avoid stuffing too many hashtags in, though, because adding more than two hashtags has actually been shown to decrease engagement by as much as 17%.

    Of course, choosing the right hashtags to include is just as important as including them at all. Hashtags are used to create conversations and topics, so make sure that youre choosing hashtags that are relevant to the content youre tweeting. A sure sign of a Twitter novice is the use of hashtags that arent really tied to a relevant conversation.

    For example, if youre tweeting about an awesome promotion youre having this week, dont tweet something like this:

    Nobody will be looking for your tweets under a conversation about #awesome its just too broad a hashtag . Instead, jump into a relevant conversation about #dozendoughnuts or something similar or even consider creating your very own hashtag to start a conversation of your own.

    When used well, though, hashtags on Twitter are a bit like website search engine optimization theyll help you get found.

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    How To Use Linkedin Hashtags

    Optimal number of hashtags to use:

    Where youll find hashtags on LinkedIn:

    Incorporate hashtags anywhere into your .

    You can also:

    • Search hashtags using the platforms search bar.
    • See trending LinkedIn hashtags will show in the news and views section on the home page.
    • Get hashtag suggestions from LinkedIn as you write an update.

    For more tips, read this .

    A couple essential hashtag tips:

    • LinkedIn is a professional platform. Keep the use of hashtags professional too.
    • Follow hashtags on LinkedIn to see recent posts incorporating that hashtag.

    Monitor Social Media Influencers And Competitors

    #EverythingIsSearchable

    Start by doing a competitive analysis on social media. Gather intel about your competitors and any relevant influencers within your brands niche.

    Make note of which hashtags they use most often and how many hashtags they use in each of their posts. This will help you learn how your competitors are engaging with your shared target audience and which keywords they tend to use.

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    How To Use Twitter Hashtags

    Optimal number of hashtags to use:

    Where youll find hashtags on Twitter:

    You can use hashtags anywhere in your Tweets. Use them at the start for emphasis, at the end for context, or in the middle of your post to highlight a keyword.

    Hashtags can also be added in a comment when you Retweet, in replies and in your Twitter bio.

    You can also:

    • See trending hashtags in .

    A couple essential hashtag tips to keep in mind:

    • Technically, you can use as many hashtags as you like in a Tweet, within the 280-character limit. But .
    • If youre creating a new hashtag, do some research first. Make sure its not already being used.

    Do #hashtags Really Work

    If youre on social media these days, youre probably pretty familiar with the concept of the hashtag. After all, theyve been around for nearly ten years since they . Since then, theyve made an appearance on nearly every social media channel, and theyve even played a role in shaping modern news cycles.

    For business owners working on their social media strategy, though, the real question is whether or not hashtags are effective in generating engagement on your social media posts.

    Well, the answer, like most things, isnt cut and dry it varies across the different social platforms, and its affected, obviously, by the actual content included in your posts. With that in mind, lets take a look at how including hashtags can affect the performance of your posts across a few of the major platforms: Twitter, Facebook, and Instagram.

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    Increase Engagement With Your Followers

    Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation.

    This can lead to greater engagement, boosting your brands social media engagement through likes, shares, comments, and new followers.

    Hashtags Or Not Hashtags Let’s Solve The Dilemma

    How to use Hashtags on Facebook

    Hashtags on Instagram Ads can look slightly out of place. Most brands just dont use them. The ads look cleaner with simple, concise text.

    Your ads also wont show up in searches like regular posts because they arent regular posts.Youre paying for increased visibility, so there isnt a need to add hashtags on your post for this purpose.

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    The History Of Hashtags

    The pound symbol on your keyboardalso called an octothorpe was initially used to mark numbers.

    They were first used as hashtagsin the summer of 2007 by Chris Messina. Thats when the web marketing specialist walked into Twitters offices with an idea. Because of the platforms brevity, he suggested the company start using the pound symbol to group related Tweets together.

    This was the first-ever use of the hashtag:

    how do you feel about using # for groups. As in #barcamp ?

    Chris Messina

    Since then, the use of hashtags, their reach, and their effectiveness has only grown.

    Hashtags are a way to connect social media content to a specific topic, event, theme or conversation.;

    Theyre not just for Twitter anymore, either. Hashtags are effective on other social media platforms too.

    Get A Social Media Listening Tool

    A tool like Hootsuite lets your brand use search streams to discover which hashtags are the best for all the social networks it uses. Simply, search streams make it easy to see which hashtags are the most popular and the most effective.

    Bonus:Read the step-by-step social media strategy guide;with pro tips on how to grow your social media presence.

    Learn more by watching this video:

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    How To Use Instagram Hashtags

    Optimal number of hashtags to use:

    5-10

    Where youll find hashtags on Instagram:

    Include hashtags after writing . You can also include hashtags in the comments section when engaging with your followers.

    And you can include up to 10 hashtags in your Instagram Stories.

    Its also possible to include hashtags in your brands Instagram profile bio.

    You can also:

    • Search hashtags in the Tags tab of Instagrams Explore section.
    • Follow hashtags. That means content from any creator will show in your feed, as long as it includes the hashtag youre following.

    A couple essential hashtag tips:

    • Consider posting your hashtags as the posts first comment so followers can focus on the great caption youve written.
    • With an Instagram Business account, you can access . Then you can see how many impressions your profile got from hashtags.
    • Avoid adding hashtags in the middle of your captions or comments, as they can potentially make your content less comprehensible and accessible to people using text-to-speech readers. Grouping hashtags at the end of your caption is the safest bet.;

    Do Hashtags Work On Facebook

    Hashtags on Facebook

    , but once they took off on Twitter, Facebook eventually followed suit. Heres the thing, though: hashtags dont really matter that much on Facebook.

    One of the reasons for this is that there is no way to search for a hashtag on Facebook like there is on Twitter. The only way to find the related conversation is to click on the hashtagged link itself, which is kind of lame.

    At the end of the day, using hashtags on Facebook has actually been shown to negatively affect engagement if the practice actually has any affect at all. Simply put, dont worry about hashtags on Facebook. They arent going to help you on this platform.

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    Help Your Target Audience Find You

    On Linkedin and Instagram, users can follow hashtags as well as other users. Using a few popular hashtags can be another way to help new users find your brand.

    For example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. You might gain some new followers this way.

    How To Use Hashtags In 2021: A Quick And Simple Guide For Every Network

    Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON’Ts before you get started.

    Whichever social media platforms your brand uses as part of itssocial media strategy, knowing how to use hashtags will help boostyour brands social media reach and engagement.

    But if youre sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more.

    This post breaks down the basics of effectively using hashtags on social media and why you should use them.

    Youll also learn:

    • how to find hashtags that will work best for your brand
    • why using only popular hashtags isnt the right approach
    • essential tips for using hashtags on every social media platform out there

    Lets get started.

    Bonus:Read the step-by-step social media strategy guide;with pro tips on how to grow your social media presence.

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