Monday, March 20, 2023

Do Gifs Work On Instagram

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After You Post Your Boomerang

How To Use Gifs On Instagram

When you post your Boomerang, it plays and loops automatically in your followers’ feeds. You’ll see a small label below the video that says “made with Boomerang.” If anyone taps this label, a box appears to introduce them to the app with a direct link to download Boomerang from Instagram.

Your Boomerang post won’t display the little camcorder icon like regularly posted videos do. This aspect of Boomerang also makes these videos truly seem like GIFs.

Instagram has other stand-alone apps for photos and videos, such as Layout , which creates collage photos with up to nine images, and Hyperlapse , which creates professional-looking time-lapse videos using advanced stabilization technology.

Frequently Asked Questions About Uploading Gifs To Instagram

1. Can I upload GIFs to Instagram?

Adding GIFs directly to your Instagram feed is an option you have at your disposal, but the platform is going to treat an entire GIF as a single frame and youâll end up posting a still image instead of a GIF.

However, there is a quick workaround for this issue, as you can simply convert a GIF file into a and upload your GIF as a video.

Installing the GIPHY app on your Smartphone is another option you have because the app allows its users to share GIFs from their collection directly to Instagram.

2. How to find the best GIFs on Instagram?

Currently, Instagram doesnât have a collection of GIFs you can add to your feed, but it does offer a rich selection of GIFs that can be added to Instagram stories. Once you upload the content you want to include in your story, you should tap on the Sticker icon and choose the GIF option.

You can then start browsing through Instagramâs collection of GIF stickers, so you just have to tap on the option you like and proceed to adjust its size and position on the screen.

How To Use Your Gifs In Instagram Stories

Instagrams partnership with GIPHY was one of the greatest updates Instagram could give us in 2018 and, to this day, remains one of the most used features on the app. The amount of GIFs available in Stories is now huge, but if you feel there is always a missing one that perfectly fits your brands aesthetics, well, weve got you covered and thats why in this article we will teach you how to create custom GIFs for use on Instagram.

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Claiming A Special Giphy Account

You can claim an official GIPHY brand or artist account using an existing account.

  • Visit the application form for brand or artist accounts;
  • Check if you are applying for a brand channel or an artist channel. Important: before proceeding, make sure you are eligible to submit your request;
  • Enter your email address. Remember: for artists, use an email thats easy to reach you, and for brands, use an email with your official domain;
  • Choose an available username. Try to avoid using numbers, underlines or other special characters;
  • Enter your full name in Contact Name. For artists, pseudonyms are acceptable;
  • On Website, if youre a brand, put a working web page. Social channels are not accepted here! For artists, put the address where you can see the best showcase of their work;
  • Fill in the Social Profile field with the social address. It can be Facebook, Instagram, Twitter etc;
  • If you are applying for a brand channel, you may want to fill in the Parent Company field. It is not required, but if you find it relevant for your business to report that this brand is a subsidiary of another company, do it;
  • In Location, say where you are;
  • Upload an avatar size 250 x 250, in jpg, png, or gif;
  • Click Submit Application.
  • Now we wait. Because of the new special account acceptance policy GIPHY, now looks at each request individually, which means they will also look at each element of your account and the GIFs you have created. Youll eventually get an answer in your email.

    Tip #: Use Gifs To Make Your Images Come To Life

    Make your images come to life by adding an animated element to your photo. While your GIF shouldnt take away from your image, adding movement to your story is a great way to catch your followers interest.

    Heres an example of a cute cafe, including a small GIF in the scene. As you can see, the GIF doesnt take away from the photo, but adds a fun element to the story:

    While adding different GIFs to your Instagram Stories can be a lot of fun, youll want to make sure you use them sparingly. Only add GIFs to your story where they make sense and are a good fit for the content youre sharing.

    Since GIFs are moving stickers, adding too many can be distracting or confusing, and will probably ;result in your followers exiting your story.

    As with anything you post on social media, youll want to ensure that your story content aligns with your business branding and overall marketing goals and that now includes choosing the right GIFs!

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    Can You Post A Gif On Instagram


    You have an Instagram account for your small business because you know how popular the social network is over one billion users and counting. To make good use of your account and connect with potential customers, you need compelling visual content. Youre up to speed on Instagram Stories, and you use Instagram Live videos to do Q&As with your followers, but you still want to post more content on your feed to keep engagement up. GIFs are a great way to increase engagement and connect with followers and new visitors discovering your companys page for the first time.

    Add A Gif To Your Instagram Story Using A Sticker

    You can also add a little bling to your photo and video Stories by adding a GIF sticker, which provides all kinds of animated GIF stickers from GIPHY. This is probably the easiest and most addictive way to add GIFs to your Instagram Stories:

  • Open your Instagram Stories and add a photo or video.
  • Tap the sticker icon, followed by the search bar.
  • A screen will pop up with GIFs that are trending on GIPHY.
  • Choose a GIF from the options provided or search for a GIF in the search bar.
  • Tap the GIF you want to use, and it will appear on top of your photo or video.
  • Pinch your fingers to make your GIF larger or smaller.
  • Tap Your Stories to share to your Instagram Stories.
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    Why I Can’t Add Gif Image On Instagram

    To add GIF to Instagram, you should use proper methods. One wrong step will end up as a consequence of you not being able to post GIFs on Instagram. So, why does this happen?

    1. You are not using the right Instagram version – Instagram is a newborn in terms of allowing you to upload GIFs. So, for you to use this platform successfully to post GIFs, you need to be sure that you are not using an outdated version. Go to App Store or Play Store, depends on which OS you are using, and check if any updates are available. If the application is not updated, then this might be the cause that you are unable to add GIF to Instagram.

    2. Your media is in GIF format – As discussed above, you cannot upload GIFs directly to your Instagram. You need first to convert it to MP4 format to post the GIF. Be it through apps like GIPHY or online tools like Convertio, EZGIF.COM, etc., until and unless your GIF gets converted to MP4, you cannot upload them on Instagram. So, check and make sure that your media is in the format supported by Instagram.

    How To Upload Gifs On Instagram Posts Using Giphy App For Iphone & Android

    How to Make Custom GIFs for Instagram Stories

    Here I am going to talk only about how to add gifs in Instagram Post, not Instagram Story. As you all know the Instagram story has now its own gif sticker feature. So you can directly add them to your stories. But if youre a beginner to Instagram then check out the simple steps to add Instagram gif stickers on stories from the below section.

    Now, lets come back to the process of uploading gifs in Instagram posts by converting them to small videos using and upload it as a post on IG by adding and trending IG Hashtags that are relevant to the Gif. Okay, lets begin the procedure of convert gif to Instagram video first and then upload it as an Instagram post.

    Step-1: Convert Gif into Video on the Giphy App

  • In the Giphy mobile app, select your desired Gif that you want to post on Instagram and tap on the Instagram button.
  • After tapping on it, it will directly open your Instagram.
  • Now, you will be given two options:
  • Add the GIF as a post to your Feed.
  • Add the GIF to your Instagram Story.
  • Select Feed option, then it will convert the Gif into an mp4 video and push into a post.
  • Step-2: Upload the Gif to your IG Post by Giphy

  • Now, you can click on Post after writing IG captions, hashtags, mentions, etc. and it will immediately share Gif on your Instagram Post. Thats it!
  • If you are stuck at any step in the middle of the process, watch this video and enjoy uploading the Gifs as your insta posts and engage with your followers.

    Do Refer:

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    How To Use Gifs

    Using GIFs is a bit like using emojis. You pick the GIF thats appropriate for the situation, and you send it. You dont have to download anythingmost social media platforms team up with image hosting sites to make GIFs as easy as possible. In fact, the keyboard on your phone probably has a GIF function built right in.

    As of right now, heres the best way to search for and use GIFs:

    • GIF Search Functions: Most social media websites are built with a GIF search bar. Twitter and Facebook Messenger come to find. These search bars work directly with sites like GIPHY or Imgur, and they make GIFs as easy to use as emojis.
    • Copy the Link: Image hosting websites like GIPHY, Imgur, and Gifycat have tools for copying GIFs to your clipboard. Just find a GIF that you want and press the copy link button. Then, paste the link where you want to use your GIF. On most sites, the GIF will work automatically.
    • Use Gboard: The Google Keyboard for;Android,;iPhone, and iPad;has a built-in GIF function;that allows you to use GIFs anywhere, even in text messages.

    But what if you want to save GIFs on your phone or computer? Well, you dont really need to do that. Remember, image hosting sites use HTML5 to supercharge GIFs, and all that extra quality goes away when you download a GIF to your computer. If you need to keep track of individual GIFs,;you can just make an account on an image hosting site and Favorite the GIFs that you enjoy.

    Why Would You Want To Instagram A Gif

    GIFs have become a very popular way of presenting memes or showing brief, funny clips which you might want to watch repeatedly without having to keep clicking replay. is perhaps the most major image-related social network, which means its catering to people expecting visual stimulation. Therefore, it seems logical that people might want to upload GIFs in place of images, giving their viewers something interactive to engage with. For profiles, or even just as something to share, GIFs make webpages feel more active and exciting than standard images, and can allow users to show more information. However, Instagrams site doesnt support the animation of GIFs, so if you want to post them, youll have to look for ways around this.

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    Are There Any Limitations With Hootsuite And The Gif Format

    There are some limitations when using GIFs with your social media profiles via Hootsuite.

    • If you upload an animated GIF on Instagram via Hootsuite, the GIF will default into an image instead.
    • You also cannot upload GIFs to your personal LinkedIn profile. The feature for GIF publishing is limited to business pages on LinkedIn.
    • If you plan to send your GIF to Twitter, your file should not be more than 5 MB.

    Upload Your Own Gif As A Video

    Technically, Instagram doesnt support GIF files, but you can turn your GIF into a video to easily share it on Instagram. Once you download your GIF onto your phone, you will need a GIF-to-video converter app like GIF Cracker. Then simply follow these instructions:

  • Open GIF Cracker on your iPhone and allow access to your photos.
  • GIF Cracker will automatically show you all of the GIFs that are stored in your photo library. Choose the one you want to share.
  • A screen will appear with video options, including playback speed, loop count, and number of frames. Adjust these to fit your needs.
  • When you are happy with the results, tap Start Conversion.
  • Tap Save.
  • You will now be able to share your GIF as a video on Instagram.
  • There are also other GIF-maker apps that let you make GIFs out of photos or videos, so be sure to check those out.

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    Why Are Gifs Gaining Popularity

    GIFs are gaining popularity because, like memes, theyre useful for communicating jokes, emotions, and ideas. Plus, sites like GIPHY and Gyfcat;make it super easy to share and create GIFs. These services are integrated into apps like Twitter, and Facebook Messenger, and your phones keyboard, so theyre just as easy to use as emojis or stickers.

    But why the GIF file format? Why hasnt something else come along?

    Honestly, GIF is a terribly outdated format. GIF files are 8-bit, which means that theyre restricted to 256 colors and almost always look like crap. The GIF format also doesnt support semi-transparency, and GIFs often have a large file size because theyre uncompressed.

    People have tried to replace the GIF format. They always fail.;Mozillas APNG format was created to replace GIF ten years ago, but that didnt work out at all. There are many reasons why GIF has managed to stick around, but for the sake of time, were just going to give you the three big reasons now:

    Dont worry; things are getting better. In an attempt to improve the GIF format, websites like Gfycat;and Imgur rely on an HTML5 video element extension called GIFV. This basically means that GIFs made through Gfycat or Imgur arent actual GIFs, theyre MP4 or WebM videos. They can have sound, they can use more than 256 colors, and they use up less hard drive space than bulky old GIFs.

    Tip #: Use Instagram Stories Gifs To Highlight Your Text

    If you want to make your text stand out, Instagram Stories GIFs are a great way to grab your viewers attention and keep them from skipping through your story. ;

    Art Director, Liza Chloe often adds some sparkle to the edges of her text to catch her audiences eye:

    Enter keywords such as sparkle, stars, or highlight in the GIF search bar to find GIFs that can help make your text stand out.

    If youre looking for a common word or phrase, the GIPHY library also has a huge selection of text-based GIFs you can add to your story. While it may take a bit of searching, there are hundreds of different options to choose from! Make sure to try out different keywords in your search to find exactly what youre looking for.

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    Upload Your Gif Sticker To Giphy

    Once weve created our GIF, well upload it to, which acts as a host for our online GIF assets.;

  • Log in to your account, and click Upload. Use the options to either drag-and-drop or search and select the GIF you want to upload.
  • Once it has uploaded, an Upload dashboard will appear.;
  • We suggest that you add tags to your upload so that your GIFs will appear on other users searches, something that will add to your overall reach. The tags well be adding are Elementor, WordPress and WCEU
  • Make sure that the Public option is turned on .
  • Select the correct rating. All of Elementor stickers are rated G.
  • Click on Upload to GIPHY and were done.
  • Giphy reviews each and every GIF to make sure they follow all their guidelines and also look good. Alas, this means that you will not see your GIFs in the stickers search immediately.;

    However, once Giphy approves our GIF, well be able to find them on Instagram and add them to our stories.;

    Like we did when we placed them on the images that we were taking at WordCamp.;

    How To Create Gifs For Instagram Using Photoshop:

    How to Create a GIF for Instagram Using Canva

    Using GIFs as Instagram posts is an excellent way to bring new life to your feed, especially if youre wanting to add some excitement to your regular product shots.

    Adding simple design elements to make your product move is not only visually appealing, but it can also help you get more views and engagement on your Instagram posts.

    If youre wanting to stand out on Instagram, make an impression, and create content that your audience will love, creating GIFs for Instagram is a great strategy!

    Before we delve into how to create GIFs for Instagram, its important to note two things:

    • Instagram GIFs must be uploaded as videos;

    • Your video must be at least 3 seconds long or it will not upload to Instagram

    When you are planning on creating GIFs for Instagram, the most important part is pre-planning to ensure a smooth photoshoot and editing process.

    Create a simple storyboard beforehand of how you envision each frame and create a list of necessary props. Once youve accomplished both, its time to talk about equipment.

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