Get A Social Media Listening Tool
A tool like Hootsuite lets your brand use search streams to discover which hashtags are the best for each social network youre on. Put simply, search streams make it easy to see which hashtags are the most popular and the most effective.
Bonus:Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Learn more by watching this video:
Be Consistent With The Hashtags You Use
Most social media platforms show recent content published under the hashtag. This is true in the case of Instagram and Twitter also with LinkedIn except for cases when people apply filters to the content they want to see.
Whatever the case may be, its helpful to use, reuse, and then recycle hashtags relevant to your brand. This way, youll start showing up more frequently in your audiences feeds, thus, leaving a memorable impression .
Heads-up: reuse hashtags by mixing them with others and adding them with breaks on Instagram. Never use the same hashtags or set of hashtags on a daily basis as that is against Instagrams community guideline and can get you shadowbanned. Youll find using saved sets of hashtags in ContentStudio a safe solution for this concern.
How To Use Hashtags On Facebook
When youre trying to get more exposure for your , using hashtags may help as they can boost organic reach. On Facebook, its important not to use too many hashtags. Usually, its recommended to only use one or two. More than that will make you seem unprofessional and could annoy those reading your posts.
You can find relevant hashtags to use by simply typing a keyword into the search bar.
It may also be worth going back to your top-performing Facebook posts and reposting them with relevant hashtags. This not only reuses old content that resonated with your followers but may attract new ones that have an interest in your product or service.
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Help Your Target Audience Find You
On Linkedin and Instagram, users can follow hashtags as well as other users. Using a few popular hashtags can be another way to help new users find your brand.
For example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. You might gain some new followers this way.
Use Linkedin Organic Search
Type a broad hashtag in your LinkedIn search bar. There, youll find a suggested list of hashtags to use.
If you click on a hashtag, youll see the people using them. This gives a good idea of what to post as you plan your . Plus, if youre strategic, you can use the same hashtags that your target audience uses to make your way into their LinkedIn feeds.
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How To Use Facebook Hashtags
Optimal number of hashtags to use:
Where youll find hashtags on Facebook:
Hashtags can be included in any part of your written Facebook post or in the comments.
Hashtags are also useful for grouping content in private Facebook groups by theme or topic. This is important for brands to keep in mind considering .
You can also:
- Search for a hashtag using Facebooks search bar.
- Search hashtags used in private Facebook groups using the search this group bar under the groups menu.
A couple essential hashtag tips:
- Because so many users profiles are private on Facebook, remember that its more challenging for brands to track how users are interacting with your hashtags.
- Monitor your brands hashtags and see which public profiles are joining in the conversation by using the URL facebook.com/hashtag/_____. Include the keyword you want to search at the end.
How To Use Linkedin Hashtags
Optimal number of hashtags to use:
Where youll find hashtags on LinkedIn:
Incorporate hashtags anywhere into your .
You can also:
- Search hashtags using the platforms search bar.
- See trending LinkedIn hashtags will show in the news and views section on the home page.
- Get hashtag suggestions from LinkedIn as you write an update.
For more tips, read this .
A couple essential hashtag tips:
- LinkedIn is a professional platform. Keep the use of hashtags professional too.
- Follow hashtags on LinkedIn to see recent posts incorporating that hashtag.
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How To Find Hashtags For Facebook
Again, less is more when it comes to using hashtags on Facebook. Whats more, finding Facebook hashtags is similar to sourcing hashtags on LinkedIn and Instagram tracking and learning what hashtags your target followers, competitors, and industry influencers are using.
Some things that you need to keep a note of though: hashtags in have been on the rise as private Groups are gaining popularity. Often, these are used to categorize content shared in the Group by theme and topic.
This way, if you run a Facebook Group, you can use hashtags to organize content so its easy for your group members to find them. Youll find hashtags useful yourself when you need to repurpose the content or grab the link to share it with someone asking about a topic previously covered.
To find your Facebook hashtags organically, search for a hashtag in your search bar. This will deliver a list of similar hashtags.
By exploring these hashtags, you can easily find out whats being posted under specific hashtags getting ideas for what content to create for your Facebook account.
Why Should You Use Hashtags
Hashtags are a great way to increase the reach of your content and get more eyes on your posts. When used correctly, hashtags can help you connect with new people and even attract potential customers. Hashtags sort the plethora of content on the internet into categories. Users can quickly search a hashtag or even follow a hashtag to be shown content using that hashtag regularly in their feed.
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How To Use Hashtags On Linkedin
On LinkedIn, people havent always used hashtags, but they work on this platform the same way as any other. As of yet, LinkedIn doesnt allow clickable hashtags in the body of the articles so youll need to use hashtags in the body of your post to get your article discovered.
One to three hashtags are usually recommended for LinkedIn. These can be added using the Add button under Hashtags
The use of hashtags on LinkedIn can get your posts in front of people outside your network. Lets say you have 500 LinkedIn connections, posting without a hashtag limits your content to that network. However, if you use a hashtag such as #PPCMarketing, you may triple the number that sees it driving up your post engagement and credibility.
Find Out Which Hashtags To Use
Instagram insights are a great tool for finding out which hashtags have millions of uses for your business. These insights show how many people have used your hashtag and how many impressions it has received. This way, you can use the information to boost your posts and reach a wider audience. However, you should remember that a hashtag that has millions of uses may not be the most effective for your business. That said, it can still help you gain exposure and increase sales.
The use of hashtags is an important marketing strategy. You should choose them carefully. While hashtags with millions of uses may seem useful, these are not strategic. They do not connect your business to your actual audience and may not help you get your content noticed. Instead, your content might get lost in the sea of other posts. Therefore, it is essential to choose the right hashtags based on your niche and target audience.
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Identify Hashtags Influencers Are Using
Head over to your competitors Instagram account and make a list of the hashtags they use. Check their Stories as well as posts. Repeat these steps as you study profiles of industry influencers that your audience follows.
With a list of hashtags ready, start using them in your posts. But be sure to not use any custom hashtags that your competitors or influencers use as those are specific to their brand.
How To Find Hashtags For Tiktok
As in the case of other social networks, adding hashtags to your TikTok video makes you discoverable. If your followers use the hashtag to find and watch your videos, the platforms algorithm is also more likely to show your videos to those folks.
Additionally, if you create engaging videos for trending hashtags, the algorithm is likely to show your video to more of your followers and to others on their For You page. So add 4-5 hashtags for ranking better on TikTok and driving more engagement to your content. Any more and you might confuse the algorithm regarding what your content is exactly about.
With that, heres how to find relevant TikTok hashtags:
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How To Use Hashtags In : A Quick And Simple Guide For Every Network
Do you know how to use hashtags? How about how not to use hashtags? Read on for all the DOs and DON’Ts before you get started.
Whichever social media platforms your brand uses as part of itssocial media strategy, knowing how to use hashtags will help boostyour brands social media reach and engagement.
But if youre sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more.
This post breaks down the basics of effectively using hashtags on social media and why you should use them.
Youll also learn:
- how to find hashtags that will work best for your brand
- why using only popular hashtags isnt the right approach
- essential tips for using hashtags on every social media platform out there
Lets get started.
Bonus:Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
How To Design A Hashtag Strategy
Choose specific hashtags whenever possible, because the more specific you can get, the more likely you are to attract a targeted audience. Using capital letters at the front of each word, although not required, clarifies what you are trying to communicate.
Your competition is probably already using hashtags in their social media strategy. How successful are they at engaging your mutual audience? Pay attention to how much or how little they use hashtags and what the response is.
There are no definitive answers when it comes to which hashtags you should use or how you should approach your strategy. A successful hashtag strategy starts with knowing your audience and taking the time to be familiar with what works on each platform. Beyond that, you will continue to learn what works by using hashtags as part of your social media strategy and analyzing your results.
Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers.
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How Can You Use Hashtags Effectively
- Use relevant hashtags. If youre posting about cats, then use hashtags like #cats, #kittens, or #catstagram. Dont use irrelevant hashtags just to get more views.
- Use popular hashtags. Hashtags like #instacat or #caturday are always popular and will help you get more views. There is no shortage of tools on the internet to find popular hashtags in your niche.
- Use unique hashtags. If you want to stand out from the crowd, then use unique hashtags that describe your specific content. For example, if youre posting a photo of your cat sleeping, you could use the hashtag #catsleep or #zzzcat.
- Dont overdo it. Using too many hashtags will make your content look spammy and will turn people off from viewing it. Stick to 1-2 hashtags per post and youll be good to go.
Create Your Own Hashtags
Whether you are running a small business or a large enterprise, creating your own hashtags for your brands social media channels can help you increase visibility. But the key is to find a hashtag that accurately represents your brand and your customers interests. Here are some tips to help you find the right hashtag. First of all, brainstorm! Use a pen and paper and write down a few different ideas, including words that are directly associated with your business. Look at your competitors hashtags for inspiration. Next, play around with various word combinations. And then, make sure you have a second opinion!
Hashtags should be relevant to your business. Try to time your hashtags to coincide with major current events. You might want to include your hashtag in your products, commercials, and Facebook posts. However, you should be careful not to overdo it! To avoid spamming your followers, space your hashtags. This will prevent your followers from seeing your posts as spam and will give you room to experiment with other popular hashtags.
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Are There Different Hashtags Rules For Different Platforms
Yes, there are definitely different hashtag rules for different platforms. For example, on Twitter, its best to use 1-2 hashtags per post, while on Instagram you can use up to 30 hashtags. To use hashtags on LinkedIn effectively, its best to use them sparingly and only use industry-specific hashtags.
Hashtags are also banned entirely on some platforms, such as Google+. Additionally, some platforms allow you to follow certain hashtags, while others do not. So be sure to familiarize yourself with the Hashtag rules for each platform before using them. You can see how to use hashtags on , and .
Graphics like the one below help to illustrate the importance of not over or under using hashtags.
Source: Smart Insights
Analyze Which Hashtags Were Successful On Past Posts
Keep track of which hashtags youve used on past posts. Analyze which posts have been most popular, then see if theres a trend with the hashtags youve used.
If you notice some of your most popular posts always contain a few of the same hashtags, make a point to include those in your future posts as well.
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How To Use Hashtags On Instagram
Using hashtags on and drive engagement. So feel free to use up to ten or eleven relevant and popular hashtags for Instagram Stories to reach the widest audience possible.
You can use as many as 30 hashtags on a regular post on Instagram. You probably dont need to use that many, but its good to know that using more is acceptable here, so you can experiment.
See this example from ModCloth to get an idea of what type of hashtag could work.
Use the search box to see what hashtags influencers or competitors use to engage on Instagram. Since this is the best platform for multiple hashtags, try a wide variety and use them on posts, photos and comments.
Using Hashtags On Instagram
There is no doubt about it, Instagram is the second platform where hashtags come alive. So how do you use hashtags on Instagram most effectively? When it comes to this platform, longer hashtags work better, and the sweet spot number to use in your posts is approximately 11.
With the latest Instagram updates, you can follow your favorite hashtags so you can connect more easily with your community, follow your favorite accounts, and stay engaged with your followers. If your business or brand uses Instagram, your audience can follow your branded hashtags as well. By following these unique hashtags, you can find potential project partners, and future content to share and keep an eye on your competitors and their content.
When using hashtags on Instagram, its important to limit the use of high competition or popular hashtags. You may think that its a great idea to use a lot of popular hashtags from many existing posts that are already associated with the hashtag.
However, if there are over one million posts with the associated tag, it can be hard for your post to stand out. Your post may only show up in the hashtag feed for a few seconds, because there will be many new posts populating the feed at the same time. Instead, look for more niche hashtags that have a sizable following but that are more focused and relevant to your content.
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The Most Popular Hashtags Of 2021
The most popular hashtags out there arent necessarily the best hashtags.
For example, the hashtag #followme has more than 575 million posts on Instagram. Hashtags that solicit likes dont engage your followers and dont add any meaning to your social media post.
They also look really spammy. And you dont want that.
But dont ignore popular hashtags, either. For example, #throwbackthursday or #flashbackfriday orother daily hashtags can be fun ways for your brand to join a wider social media conversation.
As of June 2021, some of the most popular Instagram hashtags of all time include:
Of course, popular hashtags differ depending on what social media platform youre using. On LinkedIn, popular hashtags include #leadership and #productivity.
While there are millionseven billionsof posts using popular hashtags, theyre relatively universal. They arent specific to an industry or a theme. And dont say a lot about your brand.
So, try to identify niche hashtags that are relevant to your brand and what you represent.
Use Contentstudio To Source The Right Hashtags
When composing your Instagram posts in ContentStudios dashboard, youll see recommendations for hashtags to add as you start typing the # symbol.
The tool pulls out trending and high-volume hashtags so you can instantly add them to your posts. Simply head over to Publish at the top of your dashboard and select Composer from the drop-down menu.
Now, click on Social Media Post and select Instagram as your social media channel.
This will pull out the editor for you. Once youve written your caption, search hashtags from the # icon.
The best part? You can save the hashtags as a set and use them later for more of your posts without having to search again and again for them.
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