Entering Your Campaign Details
15. Then, its time for targeting. You can choose one of several strategies: to reconnect with users, find new customers, or select your own targeting strategy.
16. Now, its time to choose your target audience. You can either create a lookalike audience, or set up a new one. Click Create New Audience List to make your first target audience.
Make The Most Out Of Your Description
Your Pins image will be what catches the users eye, but the description adds a lot of context. It really explains to users what the Pin is and why they should click, so it can make all the difference.
Lets look at an example. The Promoted Pin below from Society6 tells users they have TONS of throw pillows to choose from. Okay. Are they great quality? Quirky styles? Essential to me having that Pinterest-worthy living room? This ad doesnt really make me want to click, even if Id searched for throw pillows.
This Promoted Pin from Kohls, however, has the type of content that pinners love. Its offering value, using the context of how to pick the perfect pillows in order to promote some of their pillows great qualities and show off a few styles. Their description capitalizes on this, saying, Throw pillows are a fun way to incorporate a little style, and the image shows users how. This is a great way to maximize your description.
Follow All Measurement And Audience Targeting Rules
If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info , or their mobile ad identifier settings .
Dont give us information that relates to sensitive categorieslike medical condition or ethnic originor thats collected from a child-directed site or app, or from anyone whos under 13 or the legal age of consent in your country . Only pass us user identifiers in designated fields and according to our documentation.
Be On Your Best Branding Behavior
Match all paid advertising to appropriate landing pages.
Dont send your paid advertising traffic to your websites home page or blog listings. Send visitors directly to the post, landing page, or offer promised in the ad!
When creating your ads, align the copy and graphics with the landing page attached, so people know theyre in the right place.
Your landing page should follow through on what the ad promises. Keep your branding consistent by:
- Matching the headlines and CTA text
- Making landing page visuals similar to the ad
- Deliver exactly what the ad promises
The text reads These extra-fresh sneakers make even running errands..
When you click the ad, you land on a page that makes it clear youre in the right place.
The DSW landing page for this ad includes the DSW logo and the same style of sneakers shown in the ad.
he landing page achieves 2 branding objectives:
- Delivers what the ad promises by going straight to the shoe styles advertised
- Maintains consistency with the same logo at the top of page
Can you think of 1 or 2 ways this landing page could be improved?
DSW could improve its branding consistency in this ad with 2 minor changes:
- Show a bit of the background red brick from the ad somewhere near the top of the landing page
- Complete the sentence it began in the ads description
However, the DSW landing page is a great match because it gives users what theyre expecting what was promised in the ad.
Why Do You Need Lots Of Different Boards Covering Several Categories
Well, you want to be able to spread out your pins across several boards which are appropriate without annoying your followers. Not all of your pins are suitable for every board.
I dont just pin my pins to these boards, I pin other pins, repins, things I find on Etsy and yes, I do pin my direct competition also. This way I feel my pins just filter through, and it looks beautiful and refreshing.
Of course, I still have boards which I think my customers might be looking for such as DIY crafts, seasonal home ideas, flowers, plants, decor etc.
If you dont do this, you will eventually go mad just looking at your own stuff, and you want to be able to mirror what your customer is doing as well.
Well. the best way to drive traffic to your Etsy shop is to get a Website of your own.
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Dont Forget To Test Your Links
You can track how these links work for your brand by using and managing Tracking IDs. Go to your Amazon Associates dashboard, click on your email address and the button to Manage Your Tracking IDs will appear.
Compare your Tracking IDs for the next month. Try sending your pins to the affiliate product and other pins to your buyer guides and see which way works best youre your products.
Bonus Format: Product Rich Pins
Rich Pins allow you to include much more detailed information than standard Pins. Anyone can use Rich Pins, but youll need to add some code to your website first.
There are three types: Product, Recipe and Article, but Im going to focus on Product Rich Pins.
Heres what a Product Rich Pin looks like. It shows price and stock availability as well as the title and description from your website. And, it even updates that information including price if your website content changes.
Wondering about the Promoted Pins in the example above? You cant pay to promote a Product Rich Pin, but your Shopping ads will show up here, too.
All it takes is adding a bit of code to your site to get your products listed here for free, with auto-updating information. Just do it.
Want to save even more time? Once you have Rich Pins set up on your website, you can schedule all your Pins, including Product ones for the Shop tab, easily with Hootsuite:
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Join Group Boards And Make New Personal Boards Every Month
Though I still recommend joining group boards that are relevant to your niche, Ive heard from established bloggers that . In addition to that, .
With that said, focus on making new personal boards while joining some high-quality group boards with fewer contributors.
PRO TIP: Another alternative to joining group boards is to start using Tailwind Communities. This will allow you to upload your pins to each tribe where members will share them. Aside from the Communities feature, I also use Tailwind to schedule my pins to both group boards and my own personal boards. Since using Tailwind, my traffic increased from 500 to over 1,500 daily page views !
But Why Not Just Pin Your Own Pins And No One Elses
Well, I want to be able to spread out my pins across several boards which are appropriate without annoying my 10,000 followers. Not all of my pins are suitable for every board.
I dont just pin my pins to these boards, I pin other pins, repins, things I find on Etsy and yes, I do pin my direct competition also. This way I feel my pins just filter through, and it looks beautiful and interesting.
Of course, I still have boards which I think my customers might be looking for such as DIY crafts, seasonal home ideas, flowers, plants, decor etc.
They like you to pin to all of your boards regularly.
Build your authority by claiming all of your accounts. If you have an Instagram or youtube, then claim these also.
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What Should You Write In Your Pin Descriptions For Promoting Your Etsy Shop
Your pin description should be reader-friendly and sound like a natural conversation. It should contain some keywords and have a call to action at the end e.g. click through to find out more. Dont forget those hashtags
I find the hardest part of this is writing the pin descriptions Try to say something conversational and natural about your product. Have a call to action at the end.
While I was researching this article
How do you manage all these descriptions?
I write all my pin descriptions on a spreadsheet and reuse them but I do vary them a lot just by tweaking a few words. This way I can just copy and paste the descriptions over. I adjust a couple of words each time to tie in with the pin image.
Are Promoted Pins Effective
Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.
Keep in mind, however, that even 93% of pinners say they use the site to make purchasing plans and research products, and 40% of users have a household income of more than $100k, so they have quite a bit of spending power.
- 67% of users discovered a new brand or product as a result of Promoted Pins
- Promoted Pins typically earn $2 in profit for every $1 spent in ad costs
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Create Product Tags For Shop The Look Pins
Once your store is connected to Pinterest, you get access to the product catalog. Now, you can use the shop the look pins feature to tag all your products in a single pin.
After the feature is activated, the available products are shown with white dots, and when hovered over the image, users can find similar products and shop for them.
Though the process of tagging images is manual, it is worth investing your time in tagging the relevant products to get more sales.
Promote Relevant Products To A Specific Niche
Although youre reaching customers in a completely new platform, think about your niche market and try to help your audience rather than overwhelm them with all sorts of products of all kinds.
This is a marketing campaign and like any campaign, youll need a strategy. Also, if customers start to see too many Amazon Affiliate links, then they may feel like youre spamming them and will just stop following you altogether.
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Set Up Your Online Store
Dont worry! You need not be a professional designer to set up your store. With many eCommerce website builders available online, it is easy to build an online shop with their drag and drop features. Companies like Shopify and BigCommerce provide their users with ready-made templates to set up their online store.
You can also create your store using popular eCommerce platforms like WooCommerce or Magento with an optimal web hosting server. However, this method of creating an online store requires more technical knowledge.
Once your online store is set up, lets move on to the next step.
Verify Your Website And Link
The final step in getting your Pinterest business profile set up is verifying your website. Once you enter your website link in the profile section, Pinterest provides you with an HTML tag that needs to be placed in the source code of your website. Once you place the HTML code on your website, click on the claim button. It will verify your website in less than a minute.
Set Your Targeting Criteria
In Step 2 of Promoted Pin creation, youll set up your ad group. You can have multiple ad groups under a campaign, and multiple individual ads under each ad group. Ad groups determine targeting, schedule, and a more specific budget.
When it comes to the actual targeting, you have several different options of how to proceed.
The first option is to create Target Audiences, which work like . You can upload your entire email list , or create audiences based off of recent site activity or users who interacted with a certain Pin.
If you want to reach similar users to any of these audiences, you can create an act-alike audience, which will show your ads to users with similar qualities.
In addition to this option, you can also use any combination of basic targeting criteria like location, language, and gender, and more with interest targeting and keyword targeting.
Interest targeting will affect where your ad shows up for browsing placements when users are either browsing in certain categories or on their home feeds.
You want to choose the interests that are actually related to the Promoted Pin youre going to select in order to get the best resultseven if someone likes photography, they may not be overwhelmingly interested in your Pin about camera lenses when theyre intentionally browsing home decor feeds.
While its easy to just go for the most obvious keywords, Ive had the best luck when I think outside the box and use a combination of broad and specific keywords.
Choose Your Pins To Add To Your Campaign
The final step in creating your campaign and ad groups is to select the Pins that you want to appear to your ad group.
These saved Pins become the Promoted Pins your audience sees.
that your Promoted Pins must follow in order to guarantee that theyre seen:
- Save Pins to your own profile
- Dont use Pins that are saved to secret boards
- Include destination URLs within each Pin
- Dont use link shorteners in the destination URL or description
- Dont include third-party videos or GIFs
- Follow Pinterests Ad Standards
The review takes no more than 24 hours, so plan your campaign accordingly so that youre not waiting for review during the time your ad should be running.
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Using Your Affiliate Links
Okay, first things first. You dont have to go through the steps that we just discussed to start using your affiliate links.
This might sound familiar. Its also what we say about blogs. And YouTube. And plenty of other promotion strategies for affiliate marketing.
Are you starting to notice a pattern here?
Make Use Of Promoted Pins
Promoted pins will take your targeted user to your desired product or landing page, where you provide the complete information about your product. Also, in promoted pins, you can target the users based on their age, income, devices, and location. It helps in getting more leads for your business in less time.
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Install The Conversion Tag Onto Your Site
will give you incredibly valuable information, telling you what actions users take on a site after theyve clicked on a Promoted Pin. Instead of just measuring the number of clicks, you can actually track how valuable that click was to you.
The conversion tag also lets you track activity on your site period, so that you can set up retargeting campaigns.
The event codes are attached to the base code on pages where you want to track specific events, like conversions, add to carts, and sign-ups. You would add the checkout tag to the thank you for your order page, which might only flag if users purchase, for example.
Youll be shown the steps above, giving you your base code and then the different event codes, which you can customize and then add to the main tracking snippet.
All pages of your site should have the base code, and you can add specific events to different key pages.
Start A Blog For Really Cheap
I highly recommend starting a self-hosted blog with THIS web hosting company before you learn how to make money on Pinterest.
It is really cheap to invest in a web hosting plan plus you get a FREE domain name when you and go for at least the 12-month plan.
I personally started my blog with them too when I was a beginner and wanted to give blogging a try.
I know you might be thinking of starting a blog for free on WordPress.com or Blogger, but DO NOT go that route!
It would be near impossible to make money when you sign up for a free blog because no one will take you seriously.
On top of that, applying to ad networks and affiliate programs will be extremely tough. So believe me, you will want to start your blog the correct way by following my easy step-by-step tutorial here. You will thank yourself for doing this!
SPECIAL NOTE: Im super excited to let you know that you can start your blog with Bluehost for as low as $2.95 USD/month when you use this exclusive link here. Thats an upfront investment of only $36 for the whole year, which is over 60% off regular pricing. Plus, when you sign up for at least the 12-month plan, will receive a FREE domain name !
I really dont know when this exclusive special ends so take advantage of this offer before its gone.
If youre interested and would like to learn more, you can visit my tutorial, How To Start a Blog here.
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Professional And Neatly Edited Images
Ads should adhere to the highest levels of editorial quality. We dont allow ads with:
Promoted Pin Ad Specs:
- Aspect ratio: 2:3 recommended, 1000 x 1500 pixels
- Format: 1 image
- Copy: Up to 100 characters for title and up to 500 for description.
- Additional requirements: Must be uploaded to a public board you own, not contain third party material, have a URL specified, and not contain a shortened URL in the description field.
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